China News Service, Beijing, August 19. According to the website of the State Administration of Radio and Television, the "2021 Short Video Industry Development Analysis Report" was released.
The "Report" is jointly launched by the Supervision Center of the State Administration of Radio, Film and Television and the Micro-Video Short Film Committee of the China Radio Federation. Based on the data accumulated in the online audio-visual monitoring and monitoring business, it further conducts objective analysis and comments.
The report shows: First, the industry is developing vigorously. After the explosive growth in 2020, the number of users has reached a new high, and its influence has become increasingly strong; second, algorithm recommendation has developed healthily, and mainstream values have led the algorithm, and positive energy has become more abundant. The third is that the industry management continues to be standardized, the competent authorities take the initiative to act, the pan-entertainment tendency, vulgar kitsch and other problems have been significantly improved, and the content ecology has become more healthy; the fourth is that the radio and television high-singing songs are progressing steadily, and the radio and television media above the provincial level Douyin, On the basis of a year-on-year increase of 663.15% in 2020, the number of Kuaishou accounts continued to increase by 10.82%. The innovative cases "reached the top" and "broken the circle" performed well, becoming the "brightest star" in the short video field; the fifth is to accelerate the settlement Large-screen terminals such as cable TV, Internet TV, and IPTV have taken practical steps for the development of "future TV" and strode forward to build a large audio-visual development pattern.