China News Service, Xuzhou, August 18th, topic: Suining, Jiangsu: "Digital Countryside" writes a great article on comprehensive rural revitalization
Author Zhu Zhigeng Gu Shigang Lv Shoujun
As a major agricultural county in northern Jiangsu, Suining County, Jiangsu Province, based on the actual development of the agricultural industry, digitally builds "1 county-level agricultural company + 18 town agricultural companies + 400 village collective cooperatives + 10,000 new professional farmers" "11841" "New agricultural production and management system.
On August 18, the "Digital Jiangcun Economic Development" social practice group of the School of Economics of Nanjing University completed a 7-day field investigation in Suining County, with the purpose of exploring the current situation of rural digital development and promoting the close integration of digital universities and comprehensive rural revitalization.
"Digital scene" and "Hui" farming.
Photo by Liu Xinyi
"One network cable" connects the industry, and the "Shaji model" creates more specialized enterprises.
In 2007, Sun Han from Dongfeng Village, Shaji Town, got inspiration from visiting IKEA and sold simple furniture on Taobao, earning more than 800,000 yuan in one year.
More and more local people started to follow suit, started e-commerce, and started the "sand set model" of "farmers + network + company".
The furniture e-commerce industry has given Shaji Town its own brand to promote rural revitalization - "Shaji Experience".
In January 2021, the Suining County Party Committee and County Government defined the four towns in the east of the county (Shaji Town, Gaozuo Town, Lingcheng Town, and Qiuji Town) as "e-commerce transformation demonstration areas".
At present, there are more than 40,000 online stores in Suining County, with online sales reaching 46 billion yuan in 2021.
Among them, there are 28,500 online stores in the Shaji E-commerce Transformation Demonstration Zone, and the online retail sales in 2021 will reach 23.2 billion yuan.
"Shaji Town has got on the road of development through the information revolution. The digital scene combining e-commerce and the furniture industry has created a leading enterprise specializing in logistics and distribution and furniture industry in Suining. Numbers are productivity." Nanjing University Wang Yu, a teacher who led the research team of the School of Economics, said.
"Digital scene" and "wisdom" farming, modern agriculture is equipped with "intelligent brain".
Liangji Town, Suining County takes the modern agricultural industry demonstration park as the core, highlights the core advantages of agricultural science and technology research and development and seedling cultivation, and builds the entire agricultural industry chain of "agricultural scientific research + seedling cultivation + smart production + brand processing + platform sales".
How much has the "digital scene" changed agricultural production?
Xuzhou Liangzhiyuan Flower Co., Ltd. sells more than 30 million succulent plants annually, with an annual output value of more than 20 million yuan.
"The company has only 50 employees and is mainly responsible for sales and packaging. The greenhouse adopts the Internet of Things environmental control system, and the daily management and maintenance have been digitalized." Wang Aidong, the person in charge of the company, said that from a leaf to a finished succulent bonsai, the whole process is "intelligently made." ".
Yan Jun, deputy director of Suining County Agriculture and Rural Bureau, introduced that at the end of March this year, Suining County and the expert group of Jinshanbao Agricultural Modernization Development Research Institute of Nanjing Agricultural University held an online exchange meeting on the construction of agricultural modernization demonstration zones to further optimize ideas and improve the creation plan. Quality completed the establishment of agricultural modernization demonstration areas.
In the first half of the year, the demonstration zone focused on the construction of a 100,000-mu concentrated ecological high-standard farmland construction project in Qing'an Irrigation District, a 123,500-mu high-standard farmland construction project, a provincial-level agricultural product processing concentrated area sewage treatment plant, an agricultural big data platform system, and a village. Level traceability (certificate) service site and other projects.
"One system" connects counties, towns and villages, and gathers forces to promote comprehensive rural revitalization.
Shuanggou Town, Suining County has established a "1+20+175" agricultural management system, namely Suining Qiuge Agricultural Development Co., Ltd., 20 village-level collectively sponsored cooperatives and 175 family farms.
Adhere to the transfer of rural land as the starting point, pay close attention to the increase of village collective income and farmers' enrichment, and initially form an agricultural industry pattern of "one village, one product".
Zhu Ye, the person in charge of the company, said: "We have created the 'Shuangxi Cui' brand, showing a good momentum of 'tomatoes in winter and vegetables in spring, corn in summer and pomegranates in autumn', and 20 village-level collective cooperatives have achieved sound development. The output value reached 36 million yuan.”
Science and technology to promote agriculture and green food.
Photo by Gu Shigang
In the first half of this year, Suining County completed the construction of the 11841 new type of agricultural management system with a moderate-scale operation structure. The newly transferred land area was 120,000 mu, with a total of 1.063 million mu, accounting for 69% of the total cultivated land area, and the coverage rate of agricultural socialization services reached 80%.
The number of agricultural product production and operation entities supervised by the network reached 1,984, and the number of traceable labels printed was 401,600.
The e-commerce transaction volume of agricultural products was 1.023 billion yuan, and the total amount of agricultural e-commerce transactions reached 1.15 billion yuan, an increase of 35% over the same period last year.
"Rural revitalization is a big article that needs all kinds of talents to write." Professor Zheng Jianghuai, Dean of the School of Economics of Nanjing University, said that in the practice of "digital countryside", Suining County is based on industrial development, featuring digital information, Guided by the construction of the system, the modernization of agriculture and rural areas has been accelerated, and a new journey of comprehensive rural revitalization has been launched.
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