Color, shape and slogan.
Politicians try to capture the voters' interest - and some succeed better than others.
Dennis Dahlqvist has examined the posters of the eight Riksdag parties and stuck to some where the design stands out.
However, he does not care much for the election poster itself as a phenomenon.
- I can almost guarantee that they will be gone at the next election.
A tradition they forgot to remove.
It is a huge waste, not least in terms of climate.
Today we have so many other sources of information, says Dennis Dahlqvist.
See the review in the clip: "Who the fuck are you with MP?"