China News Service, Beijing, August 11. On the 11th, the website of the State Film Administration released the "Notice of the State Film Administration on Launching the 2022 Film Benefit Consumer Season" (hereinafter referred to as the "Notice").
The "2022 Film Benefit Consumer Season" will be held from August to October.
In the specific content of the event, it is mentioned that it will cooperate with movie ticketing platforms such as Maoyan, TaopiaoPiao, and Douyin to issue 100 million yuan of movie viewing coupons, and set up a special column for the 2022 movie-benefiting consumption season of “Love Movies, Love Life”. To subsidize the ticket purchase cost of the audience to stimulate consumption enthusiasm.
Image source: Screenshot of the website of the State Film Administration
It is mentioned in the "Notice" that the slogan of the 2022 Film Benefit Consumer Season is "Love Movies • Love Life", which will be launched from August to October.
It is reported that this time, it will give full play to the leading role of film consumption in the film industry cycle, better meet the needs of the audience for film viewing, effectively promote the continuous recovery of the film market, and help promote the high-quality development of films in the new era.
At the same time, it will also adhere to systematic planning and focus on promotion, give full play to the overall pulling effect of the two popular schedules of summer vacation and National Day on the film consumption market, realize the coordination and focus of film consumption promotion measures, and promote high-quality films to achieve social and economic benefits. Double benefit.
Image source: Screenshot of the website of the State Film Administration
In addition, the "Notice" also gave a detailed introduction to the specific content of the event.
(1) Enrich the video supply.
Encourage film producers and distributors to actively release high-quality films into the market, promote the accelerated release of more new blockbusters, and actively carry out online and offline film promotion activities such as live roadshows, main creative connections, etc., to further increase publicity coverage and consumption conversion rate, attracting More audiences went to the cinema to watch the movie.
(2) Issuing movie viewing coupons.
In conjunction with movie ticketing platforms such as Maoyan, TaopiaoPiao, Douyin, etc., 100 million yuan of movie viewing coupons were issued, and a special column for the 2022 “Love Movie·Love Life” movie-benefiting consumption season was set up to subsidize the audience’s ticket purchase costs and inspire Consumer enthusiasm.
(3) To tap the potential of rural consumption.
Continue to vigorously support the construction and operation of township cinemas, improve the viewing experience and service quality, and organize and carry out rural film consumption promotion activities in conjunction with rural festivals.
(4) Promote the implementation of the bailout policy.
Do a good job in the publicity and implementation of tax reduction and tax rebates, deferred payment of social security premiums, rent reduction and exemption and other corporate relief policies in the film industry, so that film companies and film practitioners should know everything they should know and enjoy.
Support film authorities at all levels to actively communicate and coordinate with development and reform departments, and promote the implementation of phased preferential policies for electricity consumption in the film industry.
Support film authorities at all levels to actively communicate with the China Banking and Insurance Regulatory Commission, and encourage film companies to voluntarily purchase business interruption insurance, public liability insurance, etc.
(Finish)