China News Service, Beijing, August 11 (Reporter Gao Kai) According to the website of the State Film Administration on the 11th, in order to promote film consumption and speed up the recovery of the film market, the State Film Administration recently issued a notice to clearly carry out the 2022 film benefit consumption season. matter.
The notice proposes four measures to promote the consumption of films that benefit the people and enterprises, mainly including: promoting the release of more new blockbusters, cooperating with movie ticketing platforms such as Maoyan, TaopiaoPiao, and Douyin to issue a total of 100 million yuan (RMB) Movie consumption coupons, tap the potential of rural movie consumption, and promote the implementation of tax reduction and tax rebates, social security premium payment deferral, rent reduction, periodic discounts on electricity consumption, business interruption insurance and other relief policies in the film industry.
The notice stated that the consumption season will focus on optimizing consumption supply, release consumption potential, and guide film companies, e-commerce platforms, and media units to actively participate in the film consumption season for the benefit of the people on the premise of implementing detailed measures for epidemic prevention and control and safety production. Give full play to the leading role of film consumption in the film industry cycle, better meet the needs of the audience for film viewing, and help promote the high-quality development of films in the new era.
According to the notice, the 2022 movie-benefiting consumption season will start in August and end in October.
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