China News Service, Taizhou, August 12 (Reporter Shi Zinan) The elegant rhythm of Song has been poetic and picturesque from the north of Luoshui to the south of the Yangtze River, and has lasted for thousands of years.
On the 12th, the launching ceremony of the 2022 National Song Yun Fashion Design Competition of "Huaxia Clothes Song Yun Fashion" was held at the China National Silk Museum. Using "Song clothing" as a medium, it integrated modern fashion design to help the inheritance and development of Zhejiang Song Yun culture. .
Throughout history, as an important state capital of Liangzhe Road in the Northern Song Dynasty and Liangzhe East Road in the Southern Song Dynasty, Taizhou was the place where the Song Dynasty moved to.
"It can be said that for thousands of years, Taizhou's economy, culture, art, life, urban construction and other aspects have been engraved with the essence and essence of Song Yun, and have influenced it to this day." Li Ling, deputy director of the Propaganda Department of the Taizhou Municipal Committee of the Communist Party of China, believes that Song Yun culture is an important part of Chinese excellent traditional culture, with Chinese style and Zhejiang recognition.
Li Ling said that this year, Taizhou has launched the work of Song Yun culture to make Song Yun culture more visible, perceptible and inheritable.
This competition is an important platform for the city to promote the "deepening, transformation, activation and branding" of Song Yun culture.
"The wisdom precipitated by Song Yun culture is not only a treasure, but also a rich mine that urgently needs multi-level and all-round mining and refining." Wang Hui, chairman of the CPPCC Huangyan District, Taizhou City, and team leader of the cultural revival strategy work team in Huangyan District, said: .
Huangyan County has been established for more than a thousand years, and the Song Dynasty is a highlight moment in its history.
In 2016, Huang Yan discovered the tomb of Zhao Boyuan, the seventh grandson of Zhao Kuangyin, and unearthed 76 relatively complete silk costumes, known as "the crown of Song Dynasty clothing".
Wang Hui believes that "Song clothing" depicts a strong stroke of Huangyan Song Yun culture, which precipitates the Chinese nation's deep, unique, broad and confident spirit, and demonstrates national self-confidence, spiritual health, and cultural beauty.
"This competition is a brand-new exploration of Huangyan's use of 'Song clothing' as a medium to amplify its unique advantages, strengthen innovation and transformation, and polish Song Yun Huangyan's business card. The combination of craftsmanship and modern consumption concepts creates a Song Yun cultural logo that is more recognizable from Huangyan." Wang Hui said.
It is reported that this competition will openly solicit innovative clothing design works with elements of Huangyan and Song Yun for design innovators across the country. The deadline for submission of contributions is 24:00 on September 20, and the contestants will register for the competition in personal form.
"Huaxia Clothes Song Yun Fashion" 2022 National Song Yun Fashion Fashion Design Competition officially launched Photo by Wang Minzhi
Ji Xiaofen, curator of the China National Silk Museum, who has been engaged in international fashion education for a long time, is well aware of the powerful role of fashion in contemporary global social communication and the huge commercial value behind it.
She bluntly said, "Silk and Song Yun, two important symbols of Chinese civilization, have been perfectly displayed on the 'Song clothing' unearthed in Huangyan."
How to better disseminate Chinese exquisite cultural elements in the contemporary era?
Ji Xiaofen believes that in addition to the vigorous promotion and publicity of the government and academia, young fashion designers need to use modern technological means and fashion design concepts to activate and interpret them, which is also inseparable from the power of modern fashion communication.
In this regard, Li Jie, a professor at the School of Media and International Culture of Zhejiang University, said that Song Yun culture is marked by the culture of the Song and Song Dynasties. It has undergone historical sublation and has inherited the cultural spirit and charm of the contemporary development of Chinese civilization, including academic speculation, literary and artistic aesthetics. , science and technology, etc.
"In order to make the cultural genes of the Chinese nation adapt to contemporary culture and harmonize with modern society, it is necessary to create excellent works that not only reflect the essence of Song Yun culture but also conform to the trend of the times, create a perceptible Song Yun culture, and make Song Yun a thousand years old" Flow 'up, 'inherit' down." Li Jie said.
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