In the past two days, MINISO has become the focus of everyone's attention. First, the Chinese cheongsam doll was called a Japanese geisha on the Internet and was caught in the whirlpool of public opinion. Later, some netizens revealed that MINISO advertised itself as a Japanese company and hung Japan at the signing site. Negative news such as the flag.
At the moment when domestic products are on the rise, using the method of confusing nationality identification to "self-promotion" is behind the serious underestimation of the domestic product market, as well as the implied "bone disease".
Brand positioning and business marketing themselves are understandable, but don't make mistakes on principles and issues of right and wrong.
It's time for MINISO to tear down the "pseudo-Japanese" mask. I hope it can pull back from the precipice, examine itself, and never challenge the bottom line of the nation.
Responsible editor: [Li Ji]