On August 10, the official account of the National Development and Reform Commission announced that in June this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry". The outstanding problems exposed by the "astronomical price" of moon cakes, on the basis of insisting that the price of moon cakes be formed by the market, comprehensively use market-oriented and legalized means to promote law-abiding operation and reasonable pricing of enterprises.
Among them, it is clearly mentioned that the key supervision of boxed mooncakes with a unit price of more than 500 yuan will be implemented.
If required, a cost survey will be carried out for the operator.
Mooncake is a kind of Mid-Autumn Festival food that accumulates the connotation of traditional Chinese culture.
In recent years, the mooncake market has been generally standardized and orderly. Some companies have hyped the price of mooncakes in various ways. The problem of "high prices" still exists, and there are signs of rebound, which not only deviates from the origin of traditional culture, but also encourages extravagance and waste, which has a negative impact on social atmosphere. .
The main regulatory requirements put forward by the "Announcement": First, implement key supervision on high-priced boxed mooncakes.
It is clarified that the price of moon cakes is determined by the enterprises themselves, and operators are encouraged to produce and sell boxed moon cakes with good quality and low price.
Focus on the supervision of boxed mooncakes with a unit price of more than 500 yuan.
If required, a cost survey will be carried out for the operator.
The second is to strictly implement the mandatory packaging standards.
Operators are required to strictly abide by the mandatory standards for food packaging in the production and sale of boxed mooncakes, and must not use precious metals, mahogany and other precious materials.
The third is to prohibit the mixed sale of moon cakes.
Operators are required to sell boxed mooncakes not to tie-in other products in any form, and not to mix mooncakes with other products in the form of gift boxes.
The fourth is to standardize the management of moon cake coupons.
Operators who are required to issue moon cake coupons, moon cake cards and other delivery cards and coupons shall strictly abide by the "Administrative Measures for Single-purpose Commercial Prepaid Cards (Trial)".
Fifth, strengthen the supervision of hotel and restaurant channels.
Operators such as hotels and restaurants are required to process, manufacture and sell boxed mooncakes in compliance with the same policies.
Sixth, strengthen the supervision responsibility of e-commerce platforms.
It is required that operators on e-commerce platforms to engage in boxed mooncake sales activities must abide by the same relevant regulations as offline operators.
It is clarified that e-commerce platforms should improve transaction rules, strengthen the supervision of the sales activities of boxed mooncakes on the platform, focus on supervision of high-priced mooncakes and operators on the platform that provide customized services, and urge the operators on the platform to strictly implement the national mandatory standards.
Seven is to advocate industry self-discipline.
It is required that industry organizations should actively promote industry self-discipline, advocate not to use rare ingredients such as shark fins and bird's nests, guide operators to set prices reasonably, and consciously maintain market order.
The National Development and Reform Commission stated that it has convened industry organizations and major e-commerce platforms for discussions with relevant departments, and conducted a comprehensive and systematic interpretation of the "Announcement".
The State Administration for Market Regulation and the Ministry of Industry and Information Technology held an online publicity meeting to interpret the mandatory standards for moon cake packaging. More than 10,000 moon cake and packaging companies participated in the meeting.
The Ministry of Commerce organized policy publicity and implementation to 13 industry associations and 33 leading enterprises in the production, sales and distribution of moon cakes, and conveyed the spirit of the "Announcement" to key retail enterprises and e-commerce platforms.
Production enterprises shall, in accordance with the requirements of the "Announcement", standardize production and operation behaviors and actively organize production.
Six industry associations including the China Chamber of Commerce issued the Proposal for Rejecting the Circulation of "Highly Priced" Mooncakes and Promoting the Healthy Development of the Market, advocating standardized operation of circulation enterprises.
Representatives of major e-commerce platforms, China Hotel Association, China Hotel Supplies Association and some hotels launched the initiative to "restrict excessive packaging and promote green consumption".
Major e-commerce platforms actively carry out platform governance to curb "sky-high" moon cakes
In the next step, the four departments will cooperate closely, strengthen information sharing, and jointly implement the "Announcement".
The national development and reform, industry and informatization, and commerce departments will conscientiously organize market inspections and monitoring, comprehensively understand market dynamics, grasp emerging new situations and new problems, and promptly hand over clues to violations of laws and regulations to market supervision departments.
The market supervision department will focus on production enterprises, high-end hotels and restaurants, and e-commerce platforms to carry out supervision, and will strictly investigate and deal with violations of laws and regulations when they find them. The website and the national enterprise credit information publicity system shall be publicized.
Text/Reporter Lin Lishuang