Whether it is social media or online live broadcast room, the anchor must have a minimum sense of boundaries and red line awareness about his words and deeds.

　　Recently, it was reported on the Internet that a female anchor in Lishui, Zhejiang, had not interacted with netizens for a long time during a live broadcast on the Douyin platform, and was asked by netizens "whether she is in danger, if there is danger, touch her ears", the anchor immediately touched her ears, netizens suspected The anchor is being coerced.

Later, it was verified by the Lishui City Public Security Bureau's Liandu Branch that the female anchor was not under any coercion. The purpose was to increase the fans of her personal account, attract the attention of netizens, and maliciously misled her.

　　Touching my ears, I alerted the police. This incident seems to be accidental, but it is actually worth pondering.

For example, the so-called "controlled" is not a statement expressed by the anchor, but a netizen left a message in the live broadcast room to ask.

　　From an objective point of view, it may not be necessary to say how malicious the anchor is.

At the moment when netizens asked her whether she was being controlled, people's psychological activities are actually very subtle, and her subconscious thought might be, "I'll just touch my ears and make a joke."

But the problem is that after this, the anchor did not seek compensation in time, or explained that he was only joking, which led to misunderstandings, and then made an ordinary live broadcast into a hot topic.

　　This reminds us that the Internet is a magnifying glass, and very small words and deeds may be magnified, even out of control, causing the parties to lose control over the direction of events.

It is necessary to realize that, whether it is social media or online live broadcast room, the anchor must have a minimum sense of boundaries and red line awareness about his words and deeds.

　　Nowadays, with the continuous improvement of the management of short video platforms, many users have gradually developed the safety concept of "don't imitate": on mainstream short video platforms, we will see almost all videos involving professional actions or dangerous actions. remind.

Some netizens even ridiculed: I look too high on me, can I imitate this?

　　So, can this security awareness be diffused and expanded to more content areas?

For example, if the live broadcast content is to tell jokes or jokes, then make it clear; if not, even if you are selling goods or services on the live broadcast, you are likely to mislead the audience and be suspected of false propaganda.

This kind of fluke is impossible, even if it’s just to gain temporary traffic or fan growth.

　　You know, security issues are no small matter.

Take the female anchor Lishui as an example. She conveyed information to netizens that she might be in a dangerous environment. After receiving it, the netizens may choose to call the police, and then the police will invest in police investigations... The series of chain reactions triggered are objectively This has resulted in a shift of social attention and a waste of public resources.

　　Perhaps, the female anchor did not expect that netizens would be so "serious", but many things on the Internet are not transferred by thinking or thinking.

The netizens who leave the message are out of good intentions, but sometimes they seem too sensitive.

Under this law of communication, what we can do is to avoid unnecessary mistakes and risks by regulating online speeches and establishing corresponding reward and punishment systems.

　　At present, the anchor has released a clarification video and apologized, and the public security organs are conducting further investigations into the case.

I hope that the experience of this female anchor can remind the entire industry.

　　Zhai Li, special commentator of Chengdu Commercial Daily-Red Star News