China News Service, Beijing, August 7th (Xu Jing and Du Yan) On the 7th, the 2022 Beijing Historical and Cultural City Protection Dialogue was held in Beijing.

At the dialogue meeting, the "Vientiane Central Axis" digital cultural experience project organized and implemented by the Beijing Xicheng District Bureau of Culture and Tourism and Beijing Hetu was officially launched, and the IP image of the previously carried out project was announced at the same time - helping the Central Axis to apply for World Heritage "Beijing Central Axis" The "Shui Linglong" cartoon image on the axis is named "Shui Linglong".

The picture shows the cartoon image of "Zhenshui Little Mythical Beast on the Central Axis of Beijing" - "Water Spirit Dragon" (right).

Photo by Xu Jing

　　It is understood that the "Vientiane Central Axis" project will be launched at three check-in experience points including the front of the Drum Tower, Wanning Bridge and Wanchun Pavilion.

Except that the Wanning Bridge check-in point can only be experienced after the ongoing environmental improvement project is completed, from now on, citizens and tourists can download the special APP and experience the combination of virtual and reality, history and The new landscape of the digital axis that shines at the moment, you can immerse yourself in the augmented reality digital cultural scene, and feel the “live” axis culture.

　　In the digital central axis tour route, tourists will visit the intangible cultural heritage booths such as Shayan kites and Beijing-style cheongsam in front of the Drum Tower, listen to the shouts of old Beijing, the sound of the bell and drum tower, and feel the lively business atmosphere of the central axis market outlook; at the Wanchun Pavilion at a glance The whole picture of the central axis, look at the digital national style picture of the central axis, and learn about the 14 heritage points related to the central axis; at Wanning Bridge, go back to the birthplace of the beast with the little beast "Shui Linglong", and listen to the design of the base point of the central axis, Beijing Chengying In the planning of urban construction, the experience of opening the gates and releasing water is to understand the historical story and special significance of the only intersection of the central axis and the Grand Canal.

　　Jin Zhen, director of the Beijing Xicheng District Bureau of Culture and Tourism, introduced that in recent years, Xicheng District has actively explored new models of cultural heritage activation, utilization, display and inheritance.

The "Vientiane Central Axis" project presents the value of the Central Axis heritage in a popular, interesting and interactive way through technical blessing and creative empowerment, and transforms it into an experience that the public can generally understand and participate in. It is popular and easy to spread. It integrates into the daily life of ordinary people and provides a more convenient platform for the public to understand the central axis. It will gather wider social participation for the application of the central axis. At the same time, it will also effectively promote the transformation and upgrading of digital cultural tourism to meet the needs of the public in contemporary times. daily needs.

　　During the dialogue, Xicheng District Bureau of Culture and Tourism and Beijing Hetu Company held the "Vientiane Central Axis" digital cultural experience exhibition at the same time, and organized on-the-spot interaction and experience activities at the check-in point in front of the Drum Tower on Diwai Street.

In the next step, Xicheng District will continue to promote the R&D and launch of other points of the project, improve user experience, and carry out socialized operation and cultural IP development of the project. The other four check-in points will all be launched and put into use before the end of the year.

At that time, the entire northern section of the central axis will present a long scroll of digital culture for people.

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