Summer ushered in the peak tourism season, but the industry lacks new forces
At least one-third changed jobs, and tour guides are now temporarily "in short supply"
Since the summer vacation, Jinan's tourism market has recovered rapidly. Many scenic spots have ushered in a "small peak" of passenger flow. There are gradually more tour guides holding small flags, but there is a temporary "shortage" of tour guides.
Affected by the epidemic, many tourism practitioners have no choice but to change careers. Today's tourist season has made tour guides "in short supply".
So, how should Jinan travel agencies deal with this phenomenon?
Reporter Cheng Lingrun Wang Kaizhi
Increased tourist flow in scenic spots
The busy feeling is back
"Your current location is outside the city at the lower left corner of the moat, that is, Baotu Spring did not belong to the city in the past, but was a suburb." At noon on August 5, Xu Qiying, a tour guide of Jinan Cultural Tourism Group Tourism Development Co., Ltd., gave two tourists from Tianjin To explain, "(At that time) the common people needed to go out of the city gate and walk for a while to get to Baotu Spring."
Xu Qiying is responsible for the explanation of Baotu Spring Park. It takes 40 to 50 minutes for a trip, and she can have new content every time she explains.
"Some are willing to listen to the natural scenery, some are willing to listen to the spring water culture, and some are willing to listen to the human landscape." Xu Qiying said that she will give personalized explanations according to the needs of tourists, "Our knowledge must also be updated at any time, such as the first few days. The number of springs in Jinan was 780 a year, and now it has become 1,209."
Xu Qiying introduced that after entering the summer vacation, the passenger flow of the scenic spot showed an upward trend and ushered in a "small peak". "Every year is a rule, and we are also prepared to fight such a tough battle."
"It's mainly family groups and student groups that come here." Xu Qiying said that many parents take their children to Baotu Spring Park to travel to Baotu Spring Park no longer to "see the flowers", but are willing to ask tour guides to explain the history and culture of the scenic spot. During busy periods, on average, each person receives 3 to 5 (tour) groups per day.”
In order to protect her throat, Xu Qiying would bring a bottle of water with her every time she explained, and when she got home from get off work, she didn't want to say a word.
"It's a lie to say you're not tired, be tired and be happy." Xu Qiying said that the busy feeling she used to have returned, but her other "career" was affected.
It turns out that Xu Qiying, who has been working in the tourism industry for more than ten years, is also an Internet celebrity travel anchor on a short video platform. She usually recommends Jinan and spring water culture to netizens across the country in her spare time.
Since April this year, Xu Qiying's fans on the short video platform have increased from less than 1,000 to 15,000.
"Now my fans are urging more updates." Xu Qiying said that she wanted to show her best mental state during the live broadcast, but she was tired almost every day during the peak summer travel season. "It used to be broadcast once every two days, but now it has become Live broadcast once in 5 days."
travel agency manager
Back on the line
Recently, the groundwater level of Baotu Spring has continued to rise, and famous spring sights such as "Baotu Soaring into the Air", "Water Growling Like a Wheel", and "Crescent Waterfall" are all present, and spring water tourism has ushered in the best season.
"We went to Black Tiger Spring, Sunac Water World and Fangte on the first day." On August 5, Yang Hao from Jinan Guoxin International Travel Agency brought a student tour group, "the second day was to visit Qianfoshan, Bao Tu Spring, Wulongtan, Daming Lake, let them experience the spring water culture of Jinan.”
In fact, Yang Hao is a manager of a travel agency. Due to the temporary "shortage" of tour guides, he, an "old tour guide", had to go back to the front line to lead tour groups.
"From July 15th to the near future, (the number of tourist groups received) has been close to our summer vacation before the epidemic." Yang Hao analyzed that the recovery of the summer vacation tourism market is related to the improvement of the epidemic prevention and control situation. "After a long period of epidemic situation There is still a huge demand for tourism among the people.”
"At least one-third of tour guides have changed careers. After all, they have to face the pressure of survival and support their families." Regarding the temporary "shortage" of tour guides, Yang Hao said that in the first year of the outbreak, many tour guides chose Stick to it, but with the repeated and continued epidemic, many tour guides have been forced to leave the tourism industry.
At the same time, university graduates who majored in tourism in the last two years did not enter the tourism industry.
"They may have chosen other industries, resulting in the lack of new forces in the tourism industry, which is also an important reason for the shortage of tour guides." Yang Hao said that the tour guides who are still sticking to it today are mainly "post-70s" and "post-80s" "old tour guides" ", he is worried that there will be a phenomenon of "green and yellow not connecting" in the future.
Now, Yang Hao is looking forward to the continuation of the tourism recovery during the summer vacation, and that more fresh blood can be injected into the tourism industry. At that time, "our tourism industry in China will truly usher in a spring."
In this regard, Shandong Jiahua Culture International Travel Service Co., Ltd. has "recruited".
"We (employees) were less than 20 people at the time, and now it has gradually recovered to about 50 people." Zhang Ming, the "helmet" of the travel agency, said that with the recovery of relevant travel salesmen, they will continue to expand the number of stores.
The supply and demand sides of the cultural and tourism sector make efforts
Tourism market recovers strongly
"With the advent of the peak tourism season, the Jinan tourism market is recovering very strongly." Ren Xiaorui, member of the party group and deputy director of the Jinan Culture and Tourism Bureau, said that through the simultaneous "strengthening" measures on both sides of supply and demand, Jinan's cultural tourism market has gained Rapid development.
"Since the beginning of June, we have released 13 million yuan of travel coupons to the market." Ren Xiaorui said that by issuing travel coupons, the consumption demand of citizens can be stimulated. "From the current point of view, about 7.49 million yuan has been paid, directly Drive tourism economic consumption of 28.81 million yuan.”
At the same time, Jinan Municipal Bureau of Culture and Tourism also drives the rapid recovery of the tourism market through tourism activities.
"This year is the East Asian Cultural Capital Jinan Year of Activities. Since the beginning of the year, we have successively held 17 home events in the East Asian Cultural Capital." Ren Xiaorui said that the 2nd China Er'an Cultural Tourism Festival, the 2022 Jinan Camping Season and other activities , have effectively stimulated the rapid development of the tourism market.
It is understood that in July this year, the number of tourists received by Jinan Wildlife World increased by 50% year-on-year; the number of tourists received by Jinan Jiuru Mountain Scenic Spot increased by 10% year-on-year, and the revenue of the scenic spot increased by about 80%.
"From the perspective of the whole city, it has basically recovered to the level of the same period last year." Ren Xiaorui said that the Jinan Municipal Bureau of Culture and Tourism will further increase the investment in tourism consumption coupons and promote the recovery of the tourism market by holding more tourism activities. .