China News Service, Beijing, August 6th. More and more museums use "digital display" to "live" cultural relics and tell Chinese stories well.
More than ten well-known museum directors and exhibition experts from the field of cultural and museology focus on the development trend of digital exhibition, museums and metaverse, development of digital virtual human in museums, logic of digital image collection and display, digital exhibition to promote the original creativity of museums, digital cultural exhibition and business We will discuss the sustainable development of museum digitalization by discussing topics such as obvious integration innovation and rational use of digital display.
Today, the reporter learned from the "China Cultural and Expo Development and Innovation Summit 2022 Digital Display Forum" guided by the China Cultural Relics Exchange Center and hosted by the museum headlines, the first China Cultural and Expo Development and Innovation Summit will be held in Shanghai in May 2021.
Over the past year, a number of related activities such as summit brand forums, special salons, cultural and blog Growing20 promotion, and industry academic seminars have been held.
The second summit was held at the National Museum of China with the theme of "Digital Exhibition Empowers Museums to High-Quality Development".
Duan Yong, Deputy Secretary of the Party Committee of Shanghai University, reviewed the development process of Chinese museums following the international informatization trend, from "following" to "cooperating" and then partially "leading" at the summit, and proposed the upgrading and reconstruction of museums by science and technology Utility, emphasizing the importance of technology in helping museums develop.
He believes that, looking at the concept of the "metaverse" that has exploded in recent years, the industry should explore the resources, technologies, and concepts that are in the same vein as the Wisdom Museum, and re-examine the role and positioning of the museum in the construction of the Metaverse, in order to promote symbiosis develop.
Qi Qingguo, vice chairman of the Beijing Museum Society, has an in-depth exploration of the digital display to promote the development of the authentic creativity of museums.
In his view, although the application of digital display is becoming more and more common, the industry's expectations for it are still very high.
It is necessary to break the limitations of the construction mode of technical thinking and the single-discipline and single-line narrative mode.
With the advancement of the knowledge revolution in the information age, digital display has become an excellent practical platform for museums to integrate multiple disciplines and stimulate authentic creativity.
Zheng Jing, director of the China Grand Canal Museum, made a wonderful sharing on the interpretation and interpretation of the immersive exhibition of traditional culture.
"Physical experience + virtual experience", "technology + art + culture" and "building a game-based educational exhibition", China Sports Expo applies high-quality scientific and technological means to the exhibition, and continuously innovates in the form and concept to create an exhibition with high quality. The "immersion" atmosphere brings a new visiting experience to millions of viewers after the opening year.
Zheng Qian, deputy director of the National Museum of China, said that the entry of digital images into museums is becoming an inevitable structural change event.
This will bring about systematic changes in a complete set of knowledge systems such as the classification and coding of museum collections, as well as business operations such as display and dissemination, and thus promote the evolution of museum connotations and even museum definitions.
Zhang Hao, head of the blockchain work camp of the China Cultural Relics Exchange Center, introduced the development and application scenarios of the cultural relic digital virtual human "Wen Yaoyao"; Xu Dazhen, deputy director of Anhui Museum, introduced the case of a digital experience exhibition for young audiences; LG Display China Lu Yingyuan, Vice President of District Marketing, with the title of "seeing the future of digital cultural fairs", introduced the high transparency and excellent picture quality of OLED, which can break the spatial boundaries and improve the interactive experience of viewing cultural relics; Yang Yi, chairman of Taoyi Data, showed that in recent years In the case of the digital cloud exhibition project, the concept of "digital universe of cultural relics" was proposed for the first time in the industry to innovatively display and explore the digital achievements of cultural relics; Bai Xiaowei, general manager of Huayuan Tongda, and Shi Cong, professional development director of Mayalit·Maya Lighting, shared the digital showcase and exhibition hall respectively. Technical experience and trends in the digitalization of light environments.
On the same day, a number of curators and industry representatives also discussed the innovation of digital display and museum display methods, sharing the concept and high-quality path of "museum digitization" under the background of the digital age, to help the sustainable development of museum digital experience.
(Finish)