China News Service, Beijing, August 5th (Xu Jing and Du Yan) On the evening of August 4th, the launching ceremony of the first Beijing Animation Week and the 2021 domestic TV animation promotion and release event were held in Beijing.

The reporter was informed at the launching ceremony that the theme of the first Beijing Animation Week was "Centennial Animation Joy 'moving' Beijing".

From August 4th to 9th, more than 40 activities in 8 major sections, including forums, exhibitions, screenings, and competitions, will be held.

　　At the launching ceremony, Yang Xiaowei, deputy director of the State Administration of Radio and Television and member of the party group, pointed out that Chinese animation has gone through nearly a hundred years and has become an important part of the socialist cultural cause.

Beijing's animation work has a high starting point, many excellent works, and the industry is full of vitality. It has formed an animation industry highland.

It is hoped that Beijing Animation Week will actively create a platform for original incubation, achievement display, experience exchange, and innovation cooperation of domestic animation, and make greater achievements in promoting the high-quality development of domestic animation.

　　Cui Shuqiang, Deputy Secretary of the Party Leadership Group and Executive Deputy Mayor of the Beijing Municipal Government, said that animation is an art of dream-making, and it is also a dream-building project. We must adhere to the guidance of value and build a dream of the future with cultural classics; we must be rooted in Chinese civilization and record the times with handed down works. ; We must embrace trendy technology and lead development with multiple innovations; we must enhance international communication and achieve win-win results through cultural exchanges and mutual learning.

On the evening of August 4, the first Beijing Animation Week was launched.

Photo courtesy of the Organizing Committee of the First Beijing Animation Week

　　He mentioned that Beijing in the new era is becoming a charming city where traditional culture and modern civilization complement each other and develop through the integration of technology and culture.

The animation industry should cooperate deeply with the scientific and technological community, move forward hand in hand, and create more and better animation masterpieces.

It is necessary to further promote the construction of the "two districts", and make Beijing Animation Week a window and platform for the international dissemination of animation, so that the world can understand Beijing and China, and let the joy of "moving" Beijing make new achievements in the land of Beijing, with the beauty of art, The light of science and technology builds dreams into the future together.

　　The reporter learned that the screening of the first Beijing Animation Week kicked off in mid-July.

Starting from August 4th, the main forum - the Centennial Development Forum and 5 sub-forums will be held; the "China Animation Centennial Exhibition", "College Animation Student Works Exhibition", "Youth Animation Theme Exhibition", "Animation Application Technology and Dubbing Interactive Experience" will be opened. "Beijing Shadow Puppet Art Exhibition" 5 themed exhibitions; in the 30-day screening cycle, 15 animated films, 30 animated series, and more than 200 animated short films were screened through theaters, TV channels and online screening channels.

In addition, talent training activities such as "Animation Education Lecture", "Animation Creation Master Class" and "Beijing Animation Youth Theme Creation Competition" will be held.

　　The first Beijing Animation Week was guided by the State Administration of Radio and Television and the People's Government of Beijing Municipality.

Through 6 days, 8 major sections, and more than 40 splendid activities, it aims to become an original boutique incubation platform, industrial resource gathering platform, talent cultivation and promotion platform, evaluation and promotion support platform, communication and promotion service platform, and international exchange and cooperation. platform to promote the establishment of an ecosystem that promotes the high-quality development of animation.

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