□ Our reporter Zhao Li

  □ Jia Jingxiao, an intern of this newspaper

  "Everyone is playing, it must be because of fun!" Kai Kai, a Beijing boy who is about to enter the third grade of elementary school in September this year, has been out of control since he came into contact with the Ultraman card three years ago.

Especially in the summer vacation, parents are not so strict, Kaikai spends most of his time buying cards and playing cards.

  Kai Kai first came into contact with Ultraman cards in kindergarten. When he was in the first grade, he became obsessed with playing cards. He often begged his parents to buy cards for him. When he was rejected, he asked his grandparents to buy them.

What worries Kaikai's mother is that in this summer vacation, Kaikai has almost no other hobbies. She holds the card book at home, when she goes out, and even when she sleeps. Ultraman's name is Menqing."

  Why is a small card so attractive?

  A reporter from the "Rules of Law Daily" recently investigated and found that in the small shops and stationery stores near the campus, Ultraman cards have become a well-deserved "top class" and are placed in prominent positions; on e-commerce platforms, monthly sales of tens of thousands of cards Stores are not uncommon, with good sales alone reaching 500,000+ reviews.

Many parents complain that their children are addicted to it and spend a lot of energy and money. Ultraman cards have become a "cancer" that affects their children's healthy growth.

  Experts interviewed by reporters believe that it is necessary to establish rules and draw red lines on various "blind boxes" and "card packs" at the institutional level, and prohibit the sale of gambling-like commodities and games that are prone to buying addiction.

Parents should find out in time and guide them rationally. The supervisory department should punish shops that produce and sell "blind box" cards, and schools should expressly prohibit playing "blind box" cards.

  Forming a Card Replacement Culture

  buy to join the circle

  Beijing boy Douding is 8 years old this year. He bought the first pack of cards to integrate into the "circle".

  "At least half of the boys in the class were playing, and after class, they discussed which card they had drawn. Once, I asked them out of curiosity, where is this fun, and a classmate directly slapped me and said, 'I don't know, don't stay here. Stand'." Douding said, in order to "stand in the circle", he asked his grandma who picked him up from school to buy him one or two packs of cards every day.

  Beijing boy Xuan Xuan, who is in the fifth grade of elementary school, has a similar experience.

"A classmate in the class spent more than 10,000 yuan to buy cards, and the cards he owned filled up several card books. Sometimes the classmates gathered around to watch and discuss together, and I wanted to join in, but they didn't pay any attention to me at all. ."

  This is also the reason why many children bought Ultraman cards in the first place.

When more and more children start playing card games, exchange collections and communicate with each other, the culture of card replacement will become popular in the class, attracting more children to join.

  After visiting more than 30 children playing cards in Beijing, the reporter learned that most of them learned about cards only through the introduction of classmates.

Lunar New Year money and pocket money are the main sources of funds for purchasing cards, and the amount of Lunar New Year money also determines the number of cards you have.

  Among them, there is no shortage of large single purchase amount.

The 11-year-old Zihang is a recognized card "collector" in the class, and to get such a "status", he spends more than 100 yuan per week on cards.

  "I have a friend who gives him at least 100 yuan of pocket money every time, all of which are used to buy cards. I estimate that he has 10,000 cards." Zihang said, but the number of cards is not the most enviable Yes, the level of the card is what everyone pays attention to. Children with more rare cards can often gain more good friends.

  In this regard, Mr. Yang, who teaches a mental health course in a primary school in Beijing, believes that if you don't play when everyone is playing, you may not be able to integrate into this group.

In this sense, there is nothing wrong with buying and collecting cards.

Some minors seek new friendships within a certain range through accumulation, exchange, gifts, etc.

  Teacher Yang told reporters that he had tracked down several boys who were addicted to Ultraman cards, and found that the difference from normal social attributes is that game cards have an addictive mechanism, that is, merchants continue to release new cards, so-called rare cards. Attract children to keep chasing and buying, "you may get some rare cards with a small amount of money at the beginning, which will form an attraction, and then you will become addicted when you buy it."

  Buying Cards Like a Blind Box

  Has a primary gaming nature

  During the interview, many children were familiar with the Ultraman cards.

  "Ultraman cards are divided into different rarity levels, ranging from R, SR, SSR to SGR, UR, MR, etc. Cards with higher rarity usually have higher attack power." Zihang said, if you want to be among the classmates To show off, you must have a high-rarity card, and in order to get this card, you need to keep buying it, and the newly released card must have higher attack power and more cool than the previously released cards.

  According to reports, the main gameplay of cards is a collectible game, which can not only be used for battle, but also new series, styles and suits will be continuously introduced.

Therefore, drawing rare cards has become the dream of countless underage consumers, but in the words of "people who have come here", it means that "players are always on the way to collect, but they will never be able to own all rare cards."

  Douding likes the feeling of opening the blind box very much. According to his experience, if you buy 3 packs at a time, there will be rare cards.

An interviewed child told reporters that because of limited funds, he usually only buys 5-yuan card packs containing 8 cards, and whether he can draw rare cards depends entirely on luck, "Once, I took out a 5-yuan pack of cards. I got Mobius' signed card, making other friends envious."

  On the afternoon of August 2, when the reporter purchased two boxes of limited edition Ultraman cards at an offline card game store in Xicheng, Beijing, several children immediately gathered around and said they wanted to help unpack the card.

A child said that he did not want a card, but simply liked the thrill of unpacking the card.

After dismantling it, I left with a sentence "Nothing good" and ran away.

  Ms. Li, who works in a shop selling Ultraman cards in Xicheng, Beijing, told reporters that the threshold-level consumption of card travel is two or three hundred yuan a year, but there are also tens of thousands of yuan a year. "Some children from superior families can Buying a lot of card packs for a card you want, and throwing the cards you don’t want in the trash as you go.”

  "Businesses develop cards based on cartoon images and sell them as commodities. There is no problem in themselves. However, when businesses sell so-called rare cards, random and ordinary cards in one bag, they have the attributes of gambling." Mr. Yang said , this is no longer a simple game behavior, but a primary gambling behavior popular among minors.

  "During that time, as long as I had money in my hand, I would buy cards, and I would try my best to get money to buy cards." A Beijing junior high school student who was addicted to cards told reporters that every time he opened the card package, he always felt his heart beat faster. , as if you are opening a treasure chest. Once you draw a rare card, you will instantly jump up excitedly, and you will be very disappointed if you can't draw a good card in a row.

"Once, I got an HR card for 20 yuan, and it felt like winning a 5 million yuan jackpot in a lottery."

  card party enjoy admiration

  Card Battle Crazy Card Buying

  "When they come home from school, the children in the community will come out to play with the card book, show the cards, or exchange or send cards. If someone takes out an out-of-print SP card, everyone will be instantly excited, and a crowd will gather around. It's a card party." 8-year-old Xiaotao is a card "fanatic". Compared with other children, he runs a supermarket at home and stands at the top of the card "food chain".

  In Xiaotao's words, he doesn't take action easily. Only when he meets a "collector" who is comparable to himself will he exchange cards with them.

At this kind of party, Xiaotao, a rare card that others have, usually has, "I just enjoy the praise from other people, such as 'Why do you have this card, this card can only be drawn in one shot of glory' , this kind of compliment from a savvy person sounds the best."

  In addition, sending cards to each other is also a way for younger card friends to socialize.

"Once, a good friend gave me a fake card. After I found out, I decided not to treat him as a good friend again." Douding said, if someone gave me a real card, and it was still a rare card, then this From now on, people will be their "iron buddies".

  In addition to changing cards and sending cards, card battles are also the interests of the interviewed card friends.

  Kai Kai said that the rules of the battle are very simple. Generally, everyone will first judge the authenticity of the card, and then compete according to the defensive and offensive values ​​marked on each card.

In order to avoid losing all the time, everyone has added the game of rock-paper-scissors. The winner of the battle will be determined according to the win or loss. The loser needs to give the card used for the battle to the winner.

  "If you can win a rare card that you don't have through the battle, it will be overwhelming." Kai Kai said that the battle is his main purpose of buying cards. All cards are won back.

  Douding is using this summer to study battle tactics. The current "research results" are: the R card level is the lowest, you can play cards with a higher level first to win other people's cards; if there are only R cards left, the most sensible way is to quickly evacuate , wait until you draw a premium card before you play against others.

  Talking about the card is full of excitement

  Academic grades plummet

  During the interview, many parents said they could not understand why children like Ultraman cards so much.

"I don't think these cards have any value, and I don't know what the magic of these cards is, but children play with them whenever they have time, and talk about the cards with excitement," a parent in Beijing said worriedly, "The summer camp is too hot to go to, the Internet He said that he was too tired to go to class, and he spent every day pondering cards in the park near the community, feeling that this child was going to be 'abandoned'."

  "There are several students in our class who used to be class leaders. Later, they gradually became obsessed with cards and their academic performance deteriorated. They also always grabbed other students' rare cards, and they were severely criticized by the teacher after they were discovered." Xuan Xuan said.

  There are many cases of academic performance plummeting because of being addicted to cards.

  In this regard, Zong Chunshan, a child education expert at the China Family Education Association, believes that the essence of teenagers who want to buy Ultraman cards is entertainment and socializing for the purpose of games.

It is the nature of children to love to play, but the excitement brought by such blind box cards and blind box stationery is far better than traditional games.

Unlike adults who buy blind boxes, minors are less resistant to such stimuli.

In the face of the novelty of blind boxes, my country has not yet formulated national regulations on the sales of blind box products. It is debatable whether it is appropriate for minors to come into contact with such products prematurely.

Parents should actively participate in the growth of their children and give them more companionship.

  Comics/Li Xiaojun