The Museum of "Emirates Memories" led him to a new ambition

Ahmed Al-Mutawa: I dream of competing with international names in the field of perfumes

Ahmed Al-Mutawa: I adopted a philosophy for my perfume that relates to precious stones, which I have always been passionate about.

From the source

With a serious desire that carries a lot of ideas and ambition, the young Emirati Ahmed Al-Mutawa continues his quest to achieve his dreams in several fields;

But this time from the gateway to entrepreneurship and the vast perfume field;

Ahmed succeeded in a previous adventure with the establishment of the Emirates Memories Museum, in which he dedicated a pioneering youth experience, which contributed to telling part of the history of the Emirates and the transformations of its society, in an innovative way, in which technology was mixed with art and documentation with science, benefiting from his academic specialization in the field of mechatronics and robotics engineering in Liverpool University in the United Kingdom on the one hand, and his love for art and history on the other hand, in order to realize part of his dreams, which he continues today, but with a different project that seeks to produce luxurious scents that match the most famous international brands, and even prepare to compete with them in the future.

Ahmed confirmed to "Emirates Today" that he and perfume have a close relationship, as he described it as a "repository of memories and a repository of moments", referring to its presence rooted in his life, which prompted him to set out to explore its worlds, and then launch his new brand, which he called "Four By Ahmed". Al-Mutawa,” explaining: “I chose (four) to embody the value of the number four and its exceptional symbolism in my life and in my personal history in general. Perhaps this particular matter is what imposed the idea of ​​diversity in providing distinct items that satisfy the taste of men and women at the same time, in addition to the diversity of their scents and their position between Arabic and French and the details of the fragrant oud and leather scents, which were embodied by the emerging brand in the form of four basic perfumes that satisfy different tastes. .

slogan for success

On the method of manufacturing his perfumes and the efforts he made to finance his new project, Ahmed Al-Mutawa revealed that he initially used a team specialized in the field, and adopted the highest standards of quality and excellence in choosing the details of his perfumes, which he raised as a slogan not only for success in the field, but to ensure continuity and excellence in presenting his product. The new one, which he aspires to raise to high levels of professionalism and competitiveness, comparable to the largest famous brands around the world, as he put it.

He continued, “I wanted to prove to everyone that the UAE is characterized by a fine local industry that can impose itself and compete globally by relying on quality standards and quality bets that our brand always adheres to, especially since I adopted a philosophy specific to the four perfumes that depend closely on the symbolism of precious stones that I have always been passionate about. Probing its depths, such as emerald, sapphire, sapphire and opal, and this is what was devoted in a future stage to its name, which is the group of precious stones and jewelry, after each perfume bottle was provided with four pure crystals, each of which symbolizes the spirit of perfume and its relationship with these precious stones and jewelry.”

different vision

With ambition, the young Emirati confirmed that his brand will not stop at producing luxury perfumes, but will expand to include jewelry and leather products in the future, after the success of its founder in reaching American and English markets, in addition to his success in marketing the vocabulary of his brand and its products in local circles that celebrated its details and formations.

He continued:

Ahmed sent a message to the ambitious Emirati youth to experience entrepreneurship.

He said, "Belief in new capabilities and ideas, organizing time and priorities are the keys to success and excellence, and we must always appreciate that we are in a country that supports its children and provides them with all the elements of support. .

self challenge

Ahmed Al-Mutawa stressed that he constantly seeks to challenge himself and take on new adventures to achieve his ambitions before thinking about the real competition, which he described as difficult in terms of marketing and promoting his new product, considering that social media and modern technology contributed greatly to achieving this goal, stressing his intention to launch projects And new ideas in the future, and perseverance to establish a local brand that raises the name of the UAE globally.

Ahmed Al Mutawa:

“The youth of the UAE should always appreciate that we are in a country that supports its people and provides them with all the elements of support.”

“I am happy with the enthusiastic reactions and positive echoes that the new releases of my brand have reaped.”

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