China News Service, Chengdu, August 3 (Shan Peng Chen Xuanbin) Recently, the incident of cooking sharks by a million-fan blogger "Tizi" in Nanchong, Sichuan has made new progress.

Relevant departments responded to the media a few days ago, saying that in the video of cooking sharks previously released by "Tizi", the shark was confirmed to be an internationally endangered wild animal and a national second-class protected animal, the man-eating shark (great white shark).

The relevant case is currently under further processing.

　　In July this year, the blogger "Tizi" rushed to the hot search with a video of cooking with sharks.

Although the video specifically noted that the shark was "cultured and edible", once the video was exposed, some popular science bloggers questioned that the shark that was cooked was a great white shark.

After investigation, the authorities confirmed the "true identity" of the shark.

At present, all the videos in the "Tizi" account have been removed from the shelves, and he himself will also face corresponding legal responsibilities.

　　Before that, there were also short videos created by "Tizi" that harvested traffic in the name of curiosity.

Looking at the food she has eaten, there are 30 jins of golden salamanders, 30 jins of octopus, 20 jins of devil fish, big earth dragon, tiger crab, big ostrich, etc.

The overturn of the "Tizi" not only made people care about where the great white shark in the video came from and whether there is a black industry chain behind it, but also made the alternative "eat and broadcast" come to the forefront again.

　　It is understood that "eating broadcast" emerged in South Korea around 2015. Specifically, the anchor sits in front of the camera and broadcasts the process of eating to netizens. being watched.

With the rise of domestic live broadcast and short video platforms, "eat broadcast" has entered China and formed a craze, gradually becoming popular among a new generation of "Internet celebrities".

In today's mainstream live broadcast and short video platforms, there are various content creations with the theme of "eating", including food exploration and evaluation, cooking teaching sharing, food culture dissemination, etc. An alternative "eating and broadcasting" to attract attention.

　　"'Chibiao' has good participation. Although the anchor is eating, users can also feel the same when they see the food; and the threshold for food appreciation is low, and users are also willing to express their opinions on food." Talking about the popularity of "Chibiao" , said Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School.

　　Pan Helin believes that the characteristics of low threshold and large traffic of "eat broadcast" have led to serious "involution" in this field. "In order to stand out from a large number of "eat broadcast" self-media, many "eat broadcast" anchors have to leave Go on a new and unconventional path, such as grabbing the audience's attention through different foods, novel foods, dark dishes, etc. The more unconventional and traffic-oriented, the more serious the phenomenon of chaos will be."

　　The incident of "Raisin" cooking and eating sharks is not the first time that "Eating and Broadcasting" has overturned.

At the beginning of the rise of short video platforms, there was a wave of "big stomach king eating and broadcasting" in the field of "eating and broadcasting" that competed for traffic with exaggerated appetite and eating, and gave birth to fake eating, vomiting and other industry chaos.

In 2020, the "Big Stomach King Eat Broadcast" will be rectified, and various platforms will strengthen the review of food content and eliminate food waste.

In April 2021, the "Anti-Food Waste Law of the People's Republic of China" was officially promulgated. It is strictly forbidden to produce, publish, and disseminate content that promotes food waste such as eating too much and overeating. Otherwise, the regulatory authorities will suspend business for rectification and impose a fine of 10,000 yuan. Administrative penalties such as fines of more than RMB 100,000 and less than RMB 100,000 shall be imposed, and relevant personnel and responsible persons, including the anchor, shall be investigated for legal responsibility.

　　How should "eating and broadcasting" be regulated?

In Pan Helin's view, healthy "eating and broadcasting" should have a certain artistic quality and increase the humanistic atmosphere.

The anchors must clarify the legal bottom line when conducting food sharing live broadcasts and short video shooting, and strictly review the compliance of content creation.

The platform should strengthen the review of video content. For "eating and broadcasting" that have legal problems or violate the moral bottom line, they should pay attention to the trend of public opinion in a timely manner, reduce traffic, and remove relevant content.

　　Liu Yuanyuan, a lawyer from Beijing Wanshang Tianqin (Chengdu) Law Firm, said in an interview that "Eating and Broadcasting" has three bottom lines: food safety, prohibition of waste, and prohibition of overeating wild animals. Among them, the bad habit of overeating wild animals should be strictly prohibited.

Since the outbreak of the epidemic, indiscriminate eating of wild animals has posed a major hidden danger to public health and safety, and is a red line for "eating and broadcasting" videos.

　　"The law is the minimum morality. The important purpose of regulating 'Chibo' is not to spread misunderstandings to the younger generation. 'Chibo' bloggers and their teams should adhere to the correct value orientation." Liu Yuanyuan suggested that a negative list should be established. List out the list and behaviors that cannot be shared in short videos; implement the main responsibility of the platform, guide the operators on the platform to "brighten, reveal the certificate, and illuminate the rules", actively cooperate with the regulatory authorities to investigate and deal with relevant violations of laws and regulations, and jointly guide the operators on the platform. Improve the awareness of law-abiding business operations; continue to increase supervision and management efforts, carry out real-time inspections through technical means, promptly remove or delete illegal product links, and strengthen the management of operators on the platform.

(Finish)