Comedy reappears super market appeal
"Lonely Walking on the Moon" 1 billion box office in 3 days, becoming the leader in summer
According to box-office data, the film "Walking to the Moon" exceeded 1 billion at the box office within three days of its release, becoming the 98th film in Chinese film history to exceed 1 billion at the box office.
As the leader in the second half of the summer season, "Walking to the Moon" can be said to live up to expectations, and there are more new films to be released in August, which are worth looking forward to.
Reporter Shi Wenjing
"Lonely Walk on the Moon" boosts box office
The strong comedy "Lonely Walk on the Moon" starring Shen Teng and Ma Li is the Nth fire ignited in the summer after "Jurassic World 3", "Life Events", "The Detective War" and "Mozart in Outer Space". The fire finally ignited completely.
The pre-sale box office of "Lonely Walk on the Moon" exceeded 100 million, with 239 million on the first day of its release, 329 million on the second day of its release, and 307 million on the third day of its release.
Driven by the film, the national film box office revenue for the week from July 25 to July 31 was 1.239 billion yuan, a month-on-month increase of 141.33%, and the number of moviegoers reached 30.436 million, of which "Lone on the Moon" accounted for 80% of the box office.
The box office in the last week of July reversed the trend of consecutive weekly declines in the weekly box office.
The single-day box office of "Lonely Walk on the Moon" exceeds 300 million yuan. Although it cannot be compared with the single-day box office of some blockbuster films such as Spring Festival and National Day, it has performed well in the summer.
The current word of mouth of "Lone on the Moon" is fully worth the ticket price.
Some netizens said, "It's funny to think that the only survivor of human beings is Shen Teng", some people think that "Shen Teng contributed the most level performance", and some people went to see it starring Shen Teng and Ma Li. Movie.
Of course, the audience's criticism of the film mainly focused on the funny and rotten stalks of Happy Twist.
Happy Twist reunited two comedians, Shen Teng and Ma Li, and made a more mature commercial film. The first half of the film is a funny version of "The Truman World", and the second half is sublimated to save mankind. A tragic version of The Martian.
"Lonely Walking on the Moon" combines elements of comedy, sci-fi, disaster, romantic love, etc. As a part of comedy, it has a happy twist.
Duguyue, played by Shen Teng, contributed the best laugh point of the whole film on the moon, "two meteorites will not fall into the same pit", "licking ketchup rotten stems", playing the female version of kangaroo, and giving human beings a pendulum on the moon. The plot is a comedy style of happy twist.
In the film, Duguyue's unrequited love is also very romantic. The superficial skills of writing love letters and romantic dinners are adequate. The two people have the same goal to save mankind.
The disaster film element of the film is that the earth is hit by a meteorite, and there is no disaster scene. The focus is on the reconstruction of human confidence after the disaster.
The film is full of science fiction elements. More than 2,000 high-tech special effects shots create space scenes. There are many important scenes such as King Kong Rat, Moon Base, Moon Kangaroo Flying Vehicle, and Space Saving the Earth, which are worth the ticket price.
It can be seen from "Lone on the Moon" that the style characteristics of happy twist comedy movies are seeking changes.
Movies such as "Charlotte Trouble", "The Richest Man in Xihong City", "Li Cha's Aunt", and "This Killer Is Not Too Calm" have been released one after another. Although the market appeal of pure comedy movies is still good, this kind of pure comedy The film is filled with funny and bad jokes, story routines, actor performances, etc. It is easy for the audience to lose their freshness.
Instead of doing more sophisticated or routine creations in pure comedy, it is better to open up the horizons of the subject matter and story and pursue another creative pattern.
"Lonely Walk on the Moon" comedy + science fiction + positive energy core mode of saving the earth, so that the creators of happy twist comedy show an ability to control mainstream commercial blockbusters.
This way of making a big comedy is worth looking forward to.
Looking forward to the new film in August
"Walking on the Moon" "Lonely" movie market, other films released in the same period have no joy but sorrow.
"The Band of Seven", released on July 29, is a platter-style film, co-directed by seven famous Hong Kong directors, jointly interpreting the story of Hong Kong's human history and showing the unique artistic temperament of the city of Hong Kong.
But after the film was released, the box office was pitiful, only a few hundred thousand per day.
The key to the low box office is that the subject matter is niche. The commercial Hong Kong film "The Thin Dead Camel is Bigger than a Horse" has always been good at the box office, but the Hong Kong cultural theme is still relatively niche.
The introduction film "The Lost City" released on July 29 is an action comedy movie, and the box office is also dismal.
The three recently released cartoons "Crazy Guibao: Samsung Treasure Hunt", "The Awakening of Mini World" and "My Little Pony: New Era" have their own characteristics, increasing the viewing options for children during the summer vacation.
"Crazy Guibao: Samsung Treasure Hunt" is a Sanxingdui theme, with a box office of more than 8.4 million in four days; "The Awakening of Mini World" is a bloody adventure story, with over 10 million in three days of release; "My Little Pony: A New Era" released 3 The daily box office exceeds 6 million.
August 4th will usher in the "Qixi Festival", and romance films such as "Meet You", "We Look Like Love", "Meet You in Lixiang" and "We Met Songhua Lake" will be released.
Although the Qixi Festival has been withdrawn and changed, there are still a few romance films left in this period.
On August 5, the mecha blockbuster "Tomorrow's War" starring Gu Tianle, Liu Qingyun, Zhang Jiahui, etc. will be released to start the battle to save the earth.
The film is also a science fiction theme, I wonder if the box office of science fiction Hong Kong films will be an instant hit.
In addition, animated films such as "Pig Man Movie: Ocean Diary" and "Goodbye to the Monster in the Classic of Mountains and Seas" will be released in August.
Driven by "Lone on the Moon", the box office of the "summer file" has been greatly improved. If there are continuous good films, the box office will continue to explode.