China News Service, Beijing, July 31 (Reporter Ying Ni) With the rapid development of science and technology, how can digital art "break away from the virtual to the real" to better serve the real economy and cultural industry?

A theme forum titled "Digital Art: Digital World, Cultural Landscape" was recently held in Nanjing, Jiangsu.

  For digital art to enter the life of popular culture, the museum is obviously a "highland" that cannot be ignored.

  In this forum, Shi Mei, deputy director of Nanjing University Museum and Library, made a speech on the theme of "Digital Technology Helps Traditional Culture 'Live'".

It introduced the practice and efforts of Nanjing University Museum in protecting and inheriting cultural heritage, as well as the plan to promote the digitization and development of collections in combination with digital technology, and affirmed the role of digital technology in the collection, protection and display of cultural relics. positive effects.

  She said that as a digital collection in the exploration stage of the metaverse era, it is being sought after by more and more young people.

"I sincerely hope that this new thing can be rooted in China in a healthy way, empower the innovative development and creative transformation of Chinese excellent traditional culture, become an innovative benchmark for Chinese art and culture in the digital age, and help the panorama of Chinese culture to be presented and shared by all."

  Despite the popularity of digital art, there are still many concepts to be clarified.

Therefore, the current situation and achievements of the "two-pronged approach" of research and market practice have attracted much attention from the industry.

  Ji Yizhou, Dean of the Unique Art Digital Art Research Institute and General Manager of Weiyi Auctions, introduced that this year, under the guidance of the School of Art Management and Education of the Central Academy of Fine Arts, the Institute, together with the AMRC Art Market Research Center, Dunhong Assets and other institutions, jointly completed the project. Compilation of "Vision Without Boundaries: 2022 Global Digital Art Market Research Report"; with the support of Zhejiang Science and Technology Press, this book will be published soon.

For the emerging thing of digital art, the protection and enhancement of academic strength should be paid special attention at this stage.

In addition, the institute has also established strategic cooperation with the National Institute of Industrial Design (in the field of ecological design), the National Copyright Trade Base (Jiangsu) and other departments, and is committed to building a professional authority for digital art research, promotion and market exploration.

  "The research institute is mainly responsible for academic research on digital art, providing guidance and support for artists' creation, and is responsible for the cooperation, promotion and operation of copyrighted artworks on the only art platform; and the introduction of the Weiyi auction model aims to create a comprehensive range of cultural artworks. A comprehensive trading platform. We hope to jointly expand the blue ocean of domestic copyright digital art trading, explore the commercial value of copyright digital art, and promote digital art to contribute to the development of my country's economy and cultural industry. ."

  It is worth mentioning that copyright traceability is a key point that collectors and artists pay special attention to when they face the "window" of digital art.

During the event, Wang Shunze, general manager of the National Copyright Trade Base (Jiangsu), answered questions and doubts about the difference and connection between work on-chain and copyright registration.

He believes that copyright registration is a kind of proof of rights, while the on-chain work is a technical operation, and there are essential differences between the two.

"However, on the premise of obtaining copyright registration, the work on the chain can be used as a means of deposit. Blockchain technology can help solve the problem of uniqueness and traceability of digital artworks, and can protect the copyright security of works in the process of Internet circulation."

  The prospect of "digital art" empowering the real economy has also become a hot topic at this forum.

Song Luan, CEO of Shanghai Muji Culture Communication Co., Ltd., said in his speech that the real industry needs to achieve more efficient and accurate communication through digitalization, so he is very optimistic about the future of the digital economy and the development of digital art.

  According to Wang Shunze, the national copyright trade base is standardizing the registration service process, so that platforms with R&D capabilities can directly connect with the base in technology.

In the future, artists can complete copyright registration through creative tools, publishing platforms, trading platforms and other channels.

At the same time, the base will also open up copyright registration information, support online verification, and truly achieve fairness, justice and openness.

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