Man and nature are closely related and share weal and woe.
Building a clean and beautiful world is the common aspiration of all.
Children are the core of the family, the future of the country, and the hope of the nation. It is of great and far-reaching significance to cultivate their awareness of ecological civilization.
In order to innovate and deepen children's environmental protection education, spread the concept of ecological civilization in the form of children's favorite, and drive more families to participate in environmental protection public welfare actions, on July 23, 2022, jointly sponsored by China Ecological Civilization Research and Promotion Association and SAIC General Motors Co., Ltd. The "Greening the Future" environmental protection public welfare platform, and the immersive environmental protection public welfare children's drama "Greening and Love" jointly launched by Aofei Entertainment's "Operation Culture", has a happy premiere in Wuhan Fanyue Nanguo Plaza, which has opened the country. Prologue of the tour.
More than 600 people from more than 300 groups of parent-child families watched the performance live, and 9,600 people participated in the online interaction. They cooperated with popular IP characters such as Ledi and Pleasant Goat, learned environmental protection knowledge, helped public welfare projects, and donated more than 500 idle children's books to unlock A unique new summer parent-child experience.
Popular IP + environmental theme + immersive experience leads a new mode of parent-child drama watching
"Green movement is cute, green movement is cute, protect the environment, we need to work together..." Along with the cheerful melody, well-known IP characters such as Ledi, Pleasant Goat, Mickey, Beken Bear, etc. made their debut, inviting audiences of all sizes. Together, we joined the "Green Movement Lianmeng".
As an original environmental protection theme children's drama, "Green Movement Lianmeng" combines popular IP with four major environmental protection themes. Through scene creation and level setting, it leads parent-child families to watch the drama happily, pass through interesting levels, and unlock small environmental protection knowledge at the same time.
Under the guidance of "Little Green Bee", the environmental ambassador of "Greening the Future", the children, together with the IP characters, became part of "Greening the Future" and participated in the green guardian journey through time and space.
They fought against the "Sandstorm Devil" with Pleasant Goat and guarded the "children on the edge of the desert"; assisted Mickey in defeating "sewage" and fulfilled the "promise of a glass of water"; joined hands with Beken Bear to help "Sister Coral" and "Operation for Blue" together "... With the successful completion of the environmental protection task, "Green Movement Lianmeng" successfully guarded the future of the earth, and the children also gained a fun and immersive environmental protection experience, learned about environmental protection knowledge, and established environmental protection concepts.
"Today, I and Pleasantly used the haloxylon tree to defeat the Sandstorm Demon King. It turns out that the haloxylon tree is so powerful. I want to use more in the future." "Since the summer vacation, the child has been staying at home every day. This time I took her to watch the drama, not only I had fun and learned a lot of environmental protection knowledge, which is really an unforgettable experience..." The immersive environmental protection public welfare children's drama "Green Movement Lianmeng" not only made the children happy, but also won the praise of parents.
Carry out diversified environmental protection public welfare interaction and further promote children's environmental protection education
In order to allow more children to have the opportunity to participate in this environmental protection public welfare activity, in addition to offline performances, this tour also innovatively launched online play themed interactions.
Children who were not able to come to the scene can also participate online, immerse themselves in interesting and novel original plots, interact closely with their beloved IP characters, complete interesting challenges, and enhance environmental protection knowledge. charm.
In addition to allowing children to learn knowledge and experience growth in the play, this tour also set up a love book donation link to drive parent-child families to make real contributions to the public welfare.
In 2022, the "Green Children's Enjoyment, Let Love Not Idle" activities will also be launched simultaneously.
Caring people from all over the country can donate books offline or by mail to help the construction of the seventh environmental protection public welfare library of "Greening the Future", allowing idle resources to flow again, passing on knowledge, and serving children in mountainous areas." book" to send hope.
As a major work in the sprint stage of "Green Children's Enjoyment, China's Five-Year Plan for Children's Environmental Protection Education", "Green Movement Lianmeng" combines the IP characters that children love with the four major ecological environments that the "Green Future" platform focuses on. The ingenious combination of fields has created an original and original environmental protection children's drama, coupled with an immersive interactive experience, enlightening children's environmental protection awareness between education and entertainment, reflecting the platform's firm determination to deepen children's environmental protection education.
After the premiere at Wuhan Station, the children's drama tour will also go to Shenyang, Shenzhen, Yantai, and Shanghai to give more children to accompany and grow up, and to drive more families to participate in environmental protection public welfare, further strengthening "everyone communication, everyone participation, Everyone benefits" value concept.
At present, the special page of the immersive environmental protection public welfare children's drama tour of "Green Movement Lianmeng" has been launched. Subsequent site registration will be opened one after another. The public is welcome to scan the QR code to learn about relevant details, book an offline tour, experience online interaction, and experience Mengmeng's environmental protection. pleasure!