【Special attention · The 2nd China International Consumer Goods Fair】

  On July 29, the second China International Consumer Goods Fair entered the countdown to the closing, but the scene was still full of people.

These days, the debut and debut of new products are dizzying, and new investments, new cooperation, and new orders are emerging one after another.

"We have gained the favor of consumers", "hope to have more cooperation with Hainan Free Trade Port" and "will further invest in China" have become high-frequency statements at the Consumer Expo.

Attitudes see popularity, they symbolize the in-depth reaching of a consensus, and people can deeply feel that this year's Consumer Expo has achieved tangible results.

Touch the pulse of consumption

Stimulate innovation

  Entering the Macallan booth, a whisky brand owned by the Eddington Group, in a golden "wheat field", the "Oak Tree Time and Space" grows upward, and the "canopy" inspired by the infinite Mobius ring is like a cover. It means the endless life of nature.

Barley and oak are the key elements that give whisky the flavour quality.

Through the scene in front of them, visitors can feel Macallan's concept of "nurtured in nature" and its pursuit of sustainable development.

  Natural wind is also the characteristic of Hästens beds.

Many visitors were attracted by its pure natural materials such as horsetail hair, cotton, linen, wool, pine and handicrafts, and came to the booth to try it out.

Liang Liang, general manager of Hästens Asia Pacific, told reporters: "In the past, it was necessary to popularize bedding knowledge for consumers, but with the development of China's economy and the improvement of income levels, the consumption trend has changed greatly, and now consumers are willing to do something for their health. More investment. It's a real feeling and reward at the Consumer Expo."

  At this year's Consumer Expo, the majority of exhibitors came to take advantage of the excitement and returned with a full reward.

They promote brand products and concepts here, touch the pulse of new consumption trends, feel the new growth potential, stimulate the impetus for change, and derive infinite imagination about the prospects, and gain the understanding and favor of consumers.

  Meeting the individual needs of consumers is the main strategy of many brands.

The International Platinum Association and partners have set up an international brand zone, and on the basis of continuing the brand proposition of "gentleness and strength, because platinum is stronger", the 2022 Platinum Moment series of new products have been launched for younger female consumer groups.

The Swiss watch brand Tissot brought the brand's Little Beauty series to debut this time, and debuted the "Beauty Blue" special watch.

Dai Junjun, vice president of Tissot China, said that he hopes to encourage young women to live bravely and freely.

Because blue is the color of the sky and ocean, it also represents inner freedom.

  At the tasting event held on site, visitors had a preliminary impression of the world's first collagen peptide series lo-mei snack products brought by Tyson.

This product, which is specially developed for Chinese consumers, not only shows the diversified and healthy characteristics of the brand, but also strives to meet the pursuit of fashion of "Generation Z" consumers.

  Interactivity is the focus of Pernod Ricard.

Pernod Ricard continues to explore the business model of new retail, showing three new retail exploration spaces including DRINKS & CO, Martell Cognac, and Le Cercle Club. "Offline" strengthens the retail scene, enhances interaction with consumers, and provides consumers with personalized products, services and immersive experiences.

  Exhibitors also noticed that since the outbreak of the new crown pneumonia, people's consumption habits are changing quietly.

Amy Embriaco, general manager of Tuming Greater China, pointed out that after the epidemic, people more often use backpacks or cross-body bags in daily or suburban travel, rather than traditional travel products such as travel bags and boarding cases for long-distance travel. .

The demand is changing, but the innovation is the same. Tuming will focus on providing optimized solutions and innovating in products and marketing.

Take the East Wind of the Expo

Free trade port accelerates

  "We will make good use of the platform of the Consumer Expo to help all walks of life explore the future development path of the Hainan Free Trade Port." said Tao Kuangchun, Chairman of KPMG China and Asia Pacific.

  Zhang Limin, vice president of Swiss Mido China, said: "I hope to display the brand image more widely through the platform of the Consumer Expo, and contribute to the construction of Hainan as an international tourism consumption center."

  "We had in-depth exchanges with other brands at the Consumer Expo, and look forward to more cooperation with Hainan Free Trade Port." said Zhou Bing, co-founder of Zhong Xuegao.

  Talking about the impression of this year's Consumer Expo, "Hainan Free Trade Port" hangs on the lips of many exhibitors.

In recent years, the advantages of Hainan Free Trade Port's location, policy, ecology and business environment have become increasingly prominent.

When the world-influential free trade port with Chinese characteristics meets the largest consumer boutique exhibition in the Asia-Pacific region, the superimposed effect will show the magnetism, tension and vitality of the Hainan Free Trade Port.

  Hainan's positioning has become more and more clear due to the Consumer Expo, where the domestic and international dual cycles meet.

  Diageo added 50% of its booth area this time, bringing a richer and more diverse product matrix including Scotch whisky brands.

According to reports, Diageo is constantly increasing its layout in the Hainan market. Currently, it has five Johnnie Walker shop-in-shops and two Sugden shop-in-shops in the Hainan duty-free channel.

  "This year's Consumer Expo has become the first stop for more domestic brands to 'go overseas'," said Zhao Xiang, vice president of iFLYTEK.

The three new products launched by iFLYTEK this time, iFLYTEK Translator 4.0, iFLYTEK Smart Wireless Microphone C1, and iFLYTEK Smart Hearing Aid Enjoy Edition, have attracted much attention.

Zhao Xiang pointed out that the consumer expo will bring China's artificial intelligence technology and products to the world, and the Hainan Free Trade Port will help the domestic and international dual-cycle benign interaction, and also provide a driving force for enterprises to go global.

  Hainan's consumption has become more and more bright due to the Consumer Expo, and the construction of an international tourism consumption center has accelerated.

  After the first Consumer Expo, L'Oréal's brands launched the first boutique in Hainan, upgraded boutiques and opened pop-up stores in Sanya International Duty Free City.

At this year's Consumer Expo, L'Oréal's participation scale was further expanded, and a special booth with the theme of Lancome was set up in the French Pavilion, showing a strong interest in the Consumer Expo and Hainan.

L'Oreal North Asia President and China CEO Faber Rui said that in the past two years, the number of tourists in Hainan has continued to surge, and they have more time to explore new brands and new products.

As the duty-free market develops better and better, L'Oreal Hainan's travel retail business will work closely with more local hotels and stores to bring consumers a better experience.

  The development of Hainan has become more and more exciting due to the Consumer Expo, and the modern industrial system has become increasingly perfect.

  "Sign, sign, sign!" At the consumer expo, there was a lot of fun and excitement.

PricewaterhouseCoopers and Wenchang International Aerospace City Administration signed a contract to establish a strategic partnership. The two parties will carry out in-depth cooperation in the fields of investment attraction, domestic and overseas publicity, establishment of park consulting and operation service systems, system integration innovation, and sound financial management mechanism.

  China International Medical and Health Co., Ltd. has joined hands with many domestic and foreign partners to promote the development of the big health industry.

Zhou Song, Secretary of the Party Committee and General Manager of Sinopharm International, said that he is very optimistic about the policy advantages and development prospects of Hainan Free Trade Port. high development track.

Like open China

Optimistic about a win-win world

  Faith is more precious than gold.

China overcame many difficulties and successfully held the second Consumer Expo, achieving multiple goals such as exhibiting high-quality transactions, demonstrating consumption potential, expanding external cooperation, and demonstrating the determination to open up.

In the opinion of the majority of exhibitors, the second Consumer Expo has effectively boosted the confidence of all parties, demonstrated China's responsibility, and promoted openness and win-win results.

  At this year's Consumer Expo, Tmall International released the "Supernova" overseas new brand growth plan, and it plans to incubate 1,000 new overseas brands in the next three years in cooperation with major consumer goods groups, overseas brands, imported brand incubators, high-quality service providers, investment institutions and other partners. Overseas cutting-edge brands with over 10 million transactions.

The first batch of 15 imported brands have joined the program.

Yan Hengli, Director of Merchant Operations of Tmall International, said: "Tmall International and the Consumer Expo will work together to build a 'fast lane' for overseas brands to enter China, accelerate the 'exhibits to commodities', and allow new overseas brands to better seize the opportunities in China."

  Liu Jialin, general manager of Blackmores China, said that he was very honored to use the Consumer Expo, an international platform that connects many parties, to bring the debut of the Chinese brand of Blackmores.

Blackmores achieved good performance in the Chinese market last year. In addition to benefiting from the good development momentum of China's health industry, it is also inseparable from the government's pro-business policies and a good business atmosphere.

In the future, Blackmores will be committed to continuously satisfying Chinese consumers' growing pursuit of quality life, and will continue to increase investment in the Chinese market.

  "Consumer Expo is an important channel connecting China and the world with consumer products. We look forward to taking the Expo as an opportunity to show the unique brand aesthetics and superb watchmaking technology of Baume & Mercier to the tasteful Chinese consumers." Baume & Mercier said David Chaumet, CEO of Watch Global.

  "Consumer Expo will be held again this year. We have further felt the positive signal of China's expansion and opening up, and are full of confidence in the Chinese market." Shiseido China CEO Kentaro Fujiwara said that Shiseido has demonstrated a diverse brand matrix, innovative brand achievements and cutting-edge technologies. At the same time, it has met more partners, is committed to building sustainable development partnerships, and continuously initiates innovations that make the world a better place.

  Liang Weijian, Managing Partner of PricewaterhouseCoopers China, believes that the Consumer Expo is a window for China to open up to the outside world and has become an important platform for expanding trade, strengthening cooperation and promoting development.

The second consumer expo not only boosts the consumption recovery and potential release of the domestic market, but also effectively promotes the domestic and international dual circulation.

  China sets the stage, the world sings, and the symphony of destiny and commonality of win-win cooperation is playing.

(Reporter Cao Yuanlong, Wang Xiaoying, Liu Mengguangming, reporter Yang Yanan, reporter from our newspaper, Haikou, July 29)