The recovery of summer tourism has accelerated, and the flow of night tourists in many places across the country has continued to increase, and night tourism is thriving.

A variety of nighttime cultural tourism activities light up the summer tourism market, stimulate a variety of consumer demands, and help the local economy recover.

  Night tours thrive

  At the beginning of the lanterns, boating on the Slender West Lake, and suddenly hearing the sound of the pear garden, tourists feel a different experience.

Recently, the first opera-themed garden fair of "Slender West Lake · Liyuan Night" was held in Yangzhou Slender West Lake. The immersive poetry and painting theme night tour allows tourists to enjoy the Slender West Lake through the new experience of "mobile theater" + "zero distance interaction". Cultural feast of the night.

  The breeze is blowing and the waves are sparkling. The night tour of Liangma River has become a new way of leisure for Beijing citizens and tourists recently.

In order to further stimulate consumer demand and encourage the development of the night economy, the "2022 Beijing Consumption Season · Night Capital" activity was launched a few days ago at the Liangma River International Style Waterfront. The content has stimulated the vitality of summer tourism in Beijing, making tourists' eyes bright and refreshing.

  Scenic night tours and city night tours have become the "standard" for many tourists to escape the summer.

Since July, the search volume for the keyword "night tour" on the Tongcheng Travel platform has doubled.

Yunnan, Hubei, Jiangsu, Guangdong and Hunan became the provinces with the fastest growth in order volume in the past week.

The order volume of night tours in scenic spots in Yunnan Province increased by 300% compared with last week.

Kunming Sunac Sea World, Yunnan Ethnic Village and Colorful Yunnan Happy World are among the top three.

  Various types of consumption such as night tours and night markets are booming.

Mafengwo's big data shows that the search interest for "night market" has increased by 150% in the past month. Xishuangbanna Xingguang Night Market, Altay Burqin Hedi Night Market, Changsha Yangfan Night Market, Sanya Yiheng Night Market and Yinchuan Huaiyuan Night Market are especially popular among young tourists.

  In the first half of this year, the number of tickets for night tour scenic spots on the Ctrip platform recovered to 70% compared with 2019.

In the past two weeks, the number of people who booked tickets for summer night tour scenic spots has increased by more than 10 times compared with the first half of the month.

Theme parks with open night tours such as Chengdu Happy Valley, Shanghai Disney Resort, Shanghai Haichang Ocean Park, and Window of the World have become the new fashion for summer tours.

  Explore innovation

  As night falls, in the Guangzhou Street·Hong Kong Street Resort of Hengdian Film and Television City, classic film and television clips are being "staged", with live performances, live shooting, and live screenings. The entire block is a stage for movies.

The crowd under the stage is both the audience and the actors. They walk and act, and film while acting, immersing themselves into the world of movies.

This is the scene of the large-scale nighttime performance show "Into the Movie". The scene changes with the story, and the audience feels the classic movie moments during the march.

Up to now, "Into the Movie" has performed more than 600 times, leaving an unforgettable immersive experience for tourists.

  Zhao Yijing, the head of the night tourism research and project team of the China Tourism Academy, introduced to the reporter: "The new ideas of the night tour market have fallen, and the night consumption scenes featuring the themes of ancient customs, intangible cultural heritage, street art, and cultural and creative markets continue to emerge. Innovation. Performing arts districts and performing arts complexes with strong local characteristics have begun to emerge, and have gradually become new urban parlors.”

  Beijing Happy Valley, which has just been selected into the second batch of national-level nighttime culture and tourism consumption clusters, continues to innovate night tours, and increases national trends on the basis of "night tours, night shows, night tours, night banquets, night shopping, and night reading". Phantom show and other new ideas, and explore new directions for the integration of culture, business and tourism.

  According to Ge Lei, vice president of CYTS Research Institute, night travel is becoming an important starting point for urban renewal and tourism consumption upgrade, showing the following characteristics: First, it is more closely integrated with culture.

The night tour gradually surpasses the primary lighting special effects and pursues cultural immersion. The cultural empowerment makes it more fascinating.

Second, it is more closely integrated with technology.

The advancement of science and technology makes the night tour constantly innovate and bring more novel sensory experience.

Third, it is more closely integrated with consumption.

With the popularity and traffic brought by night tours, nighttime consumption formats are constantly being "new", such as script killing, taverns, late-night dining halls, beer gardens, starry sky camps, cultural and creative markets, museums, and other new scenes and experiences. This brought about a rapid recovery in nighttime consumption.

  help the economy

  Data from the same trip shows that orders for night-time car use in scenic spots in Dongguan in the past week have increased by 57% month-on-month.

Night car orders in Xi'an and Guangzhou maintained a weekly growth of 21%.

The relevant person in charge of Tongcheng Travel said: "The prosperity of night travel not only drives the development of scenic spots, but also effectively promotes the development of surrounding accommodation, catering, transportation and local economic multiple formats. Night travel is an important part of urban life, not only to meet the diversification of citizens and tourists The spiritual and cultural needs of the city can effectively enhance the vitality of the city and stimulate new consumption enthusiasm. The night tour with unique local characteristics can also help the local form a new travel business card and promote the rapid recovery of the local cultural tourism market.”

  The "Houhe·Dream Back to Luling" night tour in Ji'an City, Jiangxi Province, which has just met with tourists, is one of the most abundant night tour projects that comprehensively utilizes new multimedia technologies, creating the world's first phoenix mecha music light and shadow show More than a dozen other firsts in the industry have greatly stimulated the revitalization of Luling culture and the rise of the urban night economy.

  Ge Lei believes that at the tourism level, night tours help the tourism industry achieve scene innovation, experience innovation, and consumption innovation, effectively extending the stay time of tourists and expanding the tourism consumption chain; at the city level, night tours help realize local culture. The revitalization of the city and the comprehensive improvement of the urban value have activated the urban night economy, created more "host and guest sharing" urban meeting rooms, and brought real happiness to the common people.

  "Multiple market players continue to cross-border into the field of night tourism and continue to innovate, effectively promoting the high-quality development of related tourism formats. The high popularity and satisfaction of night tourism make it an important starting point and an effective path to promote local economic recovery. " Zhao Yijing said.