Yangcheng Evening News reporter Liu Xingtong and correspondent Rao Sibi reported: In the peak summer tourism season, the "night economy" has become a popular model for the recovery of cultural tourism in various places.
The "2022 Summer Night Tour Report" released by Tongcheng Travel on the 27th shows that since July, the search volume of the keyword "night tour" has doubled, and the search volume of "night tour" on weekends is the highest. .
Searches for night tours skyrocket
During the day, "house" hotels, shopping malls, scenic night tours, and city night tours are becoming the "standard" for summer travel in recent years.
According to the "Report" of Tongcheng Travel, since July, the search volume of the "night tour" keyword on the platform has doubled, and the search volume of "night tour" on weekends has increased by more than 20% compared with the daily "night tour".
From the perspective of user regions, Jiangsu, Hubei, Zhejiang, Guangdong, and Hainan are the five provinces that pay the most attention to scenic night tours.
The "Report" shows that more than 80% of users believe that destination night tours are the most unmissable part of travel.
Tasting street food, enjoying the night view of the city, going to the scenic spot to watch performances, and taking a walk to relax have all become the reasons for people to choose night tours.
From the perspective of the population, "post-90s" and "post-00s" have become the core groups of night travel consumption, among which women prefer night travel than men.
Among the types of night tour scenic spots in the past week, theme parks have become the first choice with a proportion of 88%, surpassing the types of animal and botanical gardens, natural scenery, cultural relics, and urban sightseeing.
In 2022, the cities with high activity in summer night tourism consumption are also cities with popular theme parks, such as Guangzhou, Wuhan, Xi'an, Beijing, Suzhou, etc.
In terms of scenic attractions, water parks and night cruises are favored, and major IP activities such as "music festivals" and "performing arts" have become the popular kings of scenic night tours.
The "Report" also shows that Yunnan, Hubei, Jiangsu, Guangdong, and Hunan are the provinces with the fastest growth in scenic spot orders in the past week. Among them, Yunnan Province's scenic night tour orders have increased by 300% compared with the same period last week. .
Night economy boosts city vitality
Data show that in 2022, the scale of my country's nighttime economic development is expected to increase to 42 trillion yuan, with a year-on-year growth rate of 16.7%.
As one of the typical consumption formats of the night economy, cultural tourism consumption has huge potential for development.
In July this year, the General Office of the Ministry of Culture and Tourism announced the second batch of public lists of national-level nighttime cultural and tourism consumption clusters. Guangzhou Chimelong Tourist Resort and Canton Tower Tourist Area were selected.
In addition to the previous Beijing Road and Grandview Plaza, the number of national-level nighttime culture and tourism consumption clusters in Guangzhou will increase to 4, providing stronger support for the creation of a national culture and tourism consumption demonstration city and an international consumption center city.
In addition, the prosperity of the night tour economy not only drives the scenic spot itself, but also effectively stimulates the surrounding accommodation, catering, and urban vehicles and other related businesses.
Data shows that in the past week, during the "prime time" of night tours from 19:00 to 22:00, the night taxi orders in Dongguan scenic spots increased by 57% week-on-week; night taxi orders in Xi'an and Guangzhou both maintained a week-on-week growth of 21%, and some Popular scenic spots and night markets have driven a significant increase in the number of hotel orders in the surrounding area.
The relevant person in charge of Tongcheng Travel said: "Building a night economy model with local characteristics in various places can effectively help places form a new city travel business card and promote the rapid recovery of the local cultural tourism market."
search
copy