【Economic interface】

Sincerely, real money.

At present, the weather is hotter than July, and it is the enthusiasm and actions of various places to promote consumption: Beijing has introduced 27 measures to promote consumption, and issued 100 million yuan of food and beverage consumption coupons; 10,000 yuan of financial subsidy for each car will be given to consumers who replace pure electric vehicles; Tianjin will invest 35,000 more personal ordinary car lottery indicators during the year; Shenzhen will add 20,000 new car incremental indicators; Sichuan, Hainan, Fujian, etc. Major tourism provinces have introduced subsidies, coupons, theme activities and other measures to drive consumption vitality... A series of policies and measures to activate the consumer market have been intensively introduced in many places.

Consumption is an important driving force for my country's economic growth.

Under a series of measures to promote consumption, the consumer market is showing a trend of accelerating recovery.

1. Various measures to activate consumption momentum

　　"Are you grabbing coupons today?" At 10 a.m. on July 18, Beijing catering consumption coupons officially met with consumers.

At 11:00, Meituan data showed that it took only 6 minutes for the Beijing food and beverage consumption coupons to go online, and all the four denominations of food and beverage consumption coupons on the platform have been received.

　　"The takeaway coupons you received in the morning can be used for lunch!" At noon on July 18, Ms. Chen, a white-collar worker in Beijing's International Trade Business District, ordered lunch through Meituan and used the Beijing dining coupons. I only bought it at the original price of about 30% off.

　　Consumption is one of the troikas driving economic growth.

In the "Specific Measures to Help Enterprises Bail Out and Accelerate Consumption Recovery" jointly issued by the eight departments of Beijing, it is pointed out that 100 million yuan of catering consumption coupons will be issued through online and offline methods to promote the orderly recovery of the catering market.

　　"Under the normalization of epidemic prevention and control, the issuance of Beijing catering takeaway coupons has promoted the 'summer economy' consumer market and accelerated the organic integration of online and offline consumption. We will continue to leverage the platform's digital capabilities to help offline catering merchants Rapid recovery, and promote the transformation and upgrading of the digital operation capabilities of the catering industry." said the relevant person in charge of Meituan Takeaway.

　　As a common means of stimulating consumption, the "multiplier effect" of consumer coupons is obvious, and it has become the "unanimous" choice of many governments.

According to incomplete statistics, dozens of provinces, cities and regions such as Zhejiang, Shaanxi, Jiangxi, Sichuan, and Tianjin have recently issued consumer coupons ranging from several million yuan to hundreds of millions of yuan, covering various online and offline consumption scenarios.

　　Consumption is the final demand and an enduring driver of economic growth.

"However, affected by factors such as the new crown pneumonia epidemic, consumption, especially contact consumption, has recovered slowly." The research team of the Central Bank Research Bureau pointed out in the article "Promoting the Growth of Consumption Investment to Achieve Stable and High-quality Economic Operation".

　　On April 25, the General Office of the State Council issued the "Opinions on Further Unleashing Consumption Potential and Promoting Sustainable Recovery of Consumption", proposing 20 key measures in five major areas, releasing consumption potential through comprehensive measures, and maintaining "stabilization", "guaranteeing" and "new". Work hard to promote the continuous recovery of consumption.

　　On April 29, the Political Bureau of the Central Committee of the Communist Party of China held a meeting to analyze and study the current economic situation and economic work, and proposed that consumption should play a leading role in the economic cycle.

　　In response to the impact of uncertain factors such as the epidemic, various localities and departments have successively introduced measures to promote consumption, further focusing on stabilizing the basic consumption base.

Implement relief and support measures for industries such as catering, retail, tourism, civil aviation, road, water, and railway transportation, and accelerate the organic integration of online and offline consumption.

2. High-quality supply boosts consumption upgrade

　　Frisbee, skateboarding, urban cycling, fitness blogger courses and rock climbing have become the trendy sports that young people like today, and the consumption of healthy sports continues to rise; under the heat wave, the power supply is tense, and the demand for refrigeration equipment has exploded. increase.

　　As of July 22, the total box office of this year's summer program has exceeded 4 billion yuan, which is basically the same as the same period last year. The total number of operating theaters in the country once exceeded 10,000 for 25 consecutive days, and the operating rate remained above 80%.

The operating rate of theaters in most cities has basically recovered to the level of the same period last year, and the overall recovery is good.

　　Summer tourism has been heating up recently.

Qunar big data shows that as of July 21, the number of ticket reservations for scenic spots across the country has nearly tripled from the same period in June (June 1 to June 21).

Among them, landscape scenic spots are more popular with tourists from all over the world.

Universal Beijing Resort, the Palace Museum, and Xinjiang Sailimu Lake are among the top three popular scenic spots in summer.

Although local epidemics have occurred from time to time, the enthusiasm of domestic tourism in the summer can not be stopped.

　　Kuang Xianming, a researcher at the Economic Research Center of the China (Hainan) Institute of Reform and Development, pointed out: "my country's consumption scale continues to expand and its structure continues to upgrade, especially the rapid growth of service consumption. More effective measures must be introduced to stimulate the potential of the super-large market. "

　　According to data from the National Bureau of Statistics, in the first half of the year, the national online retail sales reached 6.3 trillion yuan, a year-on-year increase of 3.1%. Among them, the online retail sales of physical goods were 5.45 trillion yuan, an increase of 5.6%, accounting for 25.9% of the total retail sales of consumer goods, a relatively low percentage. The same period last year increased by 2.2 percentage points.

　　"In the first half of the year, my country's online retail market stabilized and rebounded, showing a good recovery trend." Shu Jueting, deputy director of the Finance Department and spokesperson of the Ministry of Commerce, said that according to the monitoring of business big data, in the first half of the year, the sales of grain, oil and food online retail A year-on-year increase of 21.9%; sales of camping canopies, portable tables, chairs, beds, and ski equipment increased by 331.8%, 123.1%, and 72.7%, respectively; sales of energy-saving central air conditioners, energy-saving refrigerators, and energy-saving water heaters increased by 124.0%, 33.8%, and 27.2%.

Online service consumption is gradually picking up, the rural online retail market continues to recover, and new e-commerce formats and models remain active.

　　Xu Xing, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that my country will take various measures to actively promote the import of high-quality consumer goods to meet the diversified consumption needs of the people.

First, continue to increase tax cuts.

In 2022, my country will once again adjust tariffs on 954 imported commodities, involving a variety of consumer goods such as food, medical and health care products, and maternal and infant products.

The second is to actively play the role of the platform.

Successfully hold key exhibitions such as the Consumer Expo, the China International Import Expo, the Canton Fair, and the Service Trade Fair, continue to amplify the spillover effect of the exhibition, help the global high-quality consumer goods to accurately and effectively connect with the Chinese market, and improve the adaptability of supply and demand.

The third is to vigorously develop new formats, that is, cross-border e-commerce.

In 2022, relevant departments will further optimize and adjust the list of imported goods for cross-border e-commerce retail, adding 29 products with strong consumer demand, such as ski equipment and household dishwashers, to better meet diversified consumer needs.

3. Focus on key points to tap consumption potential

　　"Automobiles, home appliances and catering are important supports for traditional consumption, accounting for more than 20% of the total retail sales of social consumer goods." Sheng Qiuping, vice minister of the Ministry of Commerce, pointed out that in order to better stabilize the momentum of consumption recovery, the Ministry of Commerce, together with relevant departments, issued a Policies and measures to invigorate automobile circulation to expand automobile consumption, promote consumption of green and smart home appliances, and help service industries such as catering are aided.

　　Recently, many departments have focused on pain points and blockages and continued to tap the potential of consumption to promote the stabilization of consumption.

　　On May 31, the Ministry of Finance and the State Administration of Taxation issued the "Announcement on Reducing and Collecting Purchase Tax for Some Passenger Vehicles", proposing that the purchase date is from June 1, 2022 to December 31, 2022 and the price of bicycles ( The vehicle purchase tax is halved for passenger cars with a displacement of 2.0 liters and below that do not exceed 300,000 yuan (excluding value-added tax).

　　On July 7, the Ministry of Commerce and other 17 departments officially released the "Notice on Several Measures to Revitalize Automobile Circulation and Expand Automobile Consumption" to support the purchase and use of new energy vehicles, and to study the extension of the new energy vehicle purchase tax exemption policy after it expires.

Accelerate the construction of charging facilities such as residential communities, parking lots, gas stations, expressway service areas, passenger and freight hubs, and guide charging pile operators to appropriately reduce charging service fees.

　　According to Sheng Qiuping, on the basis of the state halving the purchase tax of some passenger cars, focusing on all aspects and fields of the entire life cycle of automobiles, supporting the consumption of new energy vehicles, accelerating the activation of the used car market, and promoting the consumption of automobile renewal , enrich auto financial services and support the construction of parking facilities.

In terms of home appliances, we will carry out home appliance trade-in and home appliances to the countryside nationwide, improve the standards for green and smart home appliances, promote the standardization of the entire chain of installation and maintenance services, and support the development of waste home appliance recycling.

In terms of catering, six specific measures have been introduced to promote the implementation of the supportive policies for the recovery and development of the catering industry, ease the operating pressure of catering enterprises, reduce comprehensive costs, make the majority of market players more sense of gain, and allow consumers to get real benefits.

　　Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center of the State Council, pointed out that to promote the orderly recovery of consumption, it is necessary to further open up the entire chain of production, distribution, circulation and consumption.

　　Relevant experts pointed out that it is necessary to continue to implement the central government's package of policies and measures to stabilize consumption, actively do a good job in stabilizing employment, and fundamentally enhance social consumption capacity, stabilize consumption expectations, and boost consumer confidence by promoting steady economic growth.

Aiming at the trend of individualized diversification and structural upgrading of residents' consumption, focusing on the pain points, difficulties and blockages and institutional and mechanism obstacles in the consumption field, a series of measures will be taken to consolidate and expand consumption in key areas.

(Reporter Zhang Yi)