China News Service, Huzhou, July 28th (Hu Fengsheng) On the 28th, the 2023/24 autumn and winter international fashion color trend conference and fashion color exchange meeting was held in Zhili, Zhejiang, the "capital of children's clothing in China". Fashion from all over China Color experts and fashion designers discuss fashion trends and the fashion color industry.

　　"Color is a culture, it shows the expression of a city; color is a medium, it intervenes in people's lives and deeply changes our spiritual world." At the scene, the president of Zhejiang Chinese Culture Overseas Communication Promotion Association, Jiang Xueji, former party secretary of Zhejiang Chinese Culture Institute, said in his speech that fashion colors are a comprehensive reflection of the spiritual outlook of modern people, and the fashion industry has strong consumption creativity.

　　2022 is an extraordinary year. In the context of the normalization of epidemic prevention and control, the fashion industry, which is closely related to people's lives, is also facing changes brought about by the epidemic, and the consumer market tends to be rational.

2023/24 Autumn and Winter International Fashion Color Trend Release Photo by Hu Fengsheng

　　At the scene, Yang Dongqi, an expert in China's international fashion color research and senior consultant of Zhejiang Fashion Color Association, released the 2023/24 autumn and winter international fashion color trends.

He said that this season's color trend continues the 2022/23 autumn and winter color trend, with fewer bright colors, more intermediate colors, more dark colors, and higher color saturation.

　　Co-founder of Asian Fashion Color Alliance, editor-in-chief of Asian Color Trends, and Color President of Japan DIC Group Color Company Eri Ohmae also released the theme of Asian color trends, trends and applications of Japanese children's wear brand colors.

　　Eri Ohmae said that under the epidemic, the relationship between nature and human beings that Asians have valued since ancient times is being re-examined.

　　"For example, respect for nature, eternal reincarnation and coexistence, the unity of feng shui and architecture, adding the concept of ecological protection to this view of nature, and seeking a story and style with a sense of sustainable luxury." Eri Ohmae said .

　　"Every time the international fashion color is released, it provides the most cutting-edge information and the most beautiful inspiration for the color fashion innovation of China's clothing industry." According to Shi Youpeng, the founder of the Asian Fashion Color Alliance and the vice president and secretary-general of the Zhejiang Fashion Color Association Come, the fashion trend conference has the authority to lead the market and guide fashion trends, help China to shorten the gap in color application with developed countries such as Europe, America, Japan, South Korea and other fashionable countries, and send out the voice of China's fashion colors.

　　Zhili, where the conference was held, is known as the "Children's Clothing Capital of China". After more than 40 years of development, Zhili children's clothing has formed from children's clothing creativity, R&D and design, processing and manufacturing to online and offline sales, logistics, fabric accessories supply, brand operation, etc. An industrial ecosystem of all formats, processes and categories.

In 2021, Zhili will produce 1.5 billion pieces (sets) of various children's clothing, with annual sales exceeding 70 billion yuan, accounting for 2/3 of China's domestic children's clothing market share.

　　"This exchange meeting provides a high level of production and learning for designers to inspire design inspiration and grasp the latest market trends by sharing international cutting-edge experience and achievements, releasing the latest international fashion color trend report, and holding forums. , research and exchange platform." Gao Yujun, deputy secretary of the Party Committee of Zhili Town, said.

　　What he said is true. At present, fashion colors are promoting the development of Zhili's "New Youth City", helping it become a fashionable and innovative city that attracts, retains and achieves youth.

The conference site also held the award ceremony of the first top ten color matchers.

　　"The development of Zhili children's clothing industry and even the fashionable development of China's textile and clothing industry urgently needs creative support, fashion assistance, cultural leadership, and brand drive." Jiang Xueji believes that "fashion looks at Paris, children's clothing looks at Zhili", in order to attract consumers Attention, Zhili's children's clothing brand must be original, pursue excellence, and rethink its broader business mission, so that more colors can enter the world of children, and promote the double "common wealth" of material and spirit.

　　"Color is the most important element of innovative design, and it is also one of the fashion elements that highlights the value of design. To grasp the trend of color is to grasp the trend and lifeblood of fashion, and it can lead the trend and derive many industries." Zhejiang Province Chen Haijiang, deputy secretary of the Party Committee of the Economic and Information Office and the Economic and Information Industry Department, said that the fashion industry is one of the eight trillion-dollar industries in Zhejiang and a new engine driving social and economic growth.

In his view, Zhejiang Fashion Color Association has actively cooperated with local governments and industries through professional research and training, popular science learning and exchanges, and has laid a very good foundation and promoting role for the development of Zhejiang's fashion industry.

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