China News Service, Beijing, July 27 (Reporter Yuan Xiuyue) Japan's traditional festival, "Summer Festival", has recently been on the hot list of major social platforms.
The reporter learned that at present, Nanjing in Jiangsu, Xinyu in Jiangxi, Dali in Yunnan, Chuxiong in Yunnan, Zaozhuang in Shandong, Guilin in Guangxi, Shaoguan in Guangdong and many other places have cancelled the "Summer Festival" activities.
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"Summer Festival" activities cancelled in many places
Some hotels said they did not understand the meaning of "summer festival" before
On July 25, Guilin Wuyue Plaza’s official Weibo issued a statement saying that the originally scheduled 2022 Cuckoo Comic Con was cancelled.
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Previously, some netizens found on the ticketing platform that Guilin Wuyue Plaza will hold the "Cuckoo Summer Festival" event from August 6 to August 7, which aroused heated discussions among netizens and was once on the hot search list in the same city in Guilin.
On July 26, the staff of Guilin Wuyue Plaza responded to the media that the event had been cancelled, and activities such as Guofeng and Dunhuang Feitian would be held in the future.
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The cancellation of the "Summer Festival" should start with the Nanjing A-3×ComicDawn18 Summer Festival originally scheduled to be held on July 17. Because of the special location and the special meaning of "festival", the event caused strong dissatisfaction among netizens. Cancelled after widespread boycott.
And the chain reaction caused by the "Summer Festival" continues.
In recent days, organizers or hotels in Xinyu in Jiangxi, Dali in Yunnan, Chuxiong in Yunnan, Zaozhuang in Shandong, Guilin in Guangxi, Shaoguan in Guangdong, Datong in Shanxi, and Tieling in Liaoning have issued statements to cancel the "Summer Festival" event.
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The Xinyu Municipal Bureau of Culture, Radio, Film, Television, Press, Publication and Tourism mentioned in the report that the Cultural, Radio, Television and New Tourism Department of the city's district has not received any application for holding similar activities, and the hotel did not undertake relevant activities, and stated that it "resolutely opposes any activities that hurt national feelings. Illegal activities must be strictly investigated to the end and will not be tolerated.”
Announcement by Xinyu Municipal Bureau of Culture, Radio, Television, Press, Publication and Tourism
Chuxiong Space Fantasy Theme Park stated in the description that the organizer said at the time that it was holding an ordinary comic exhibition event. After seeing netizens reporting that the event was related to the "Summer Festival", the park has canceled the venue rental and prohibited the organizer from entering the venue.
Screenshot of WeChat public account
Many hotels hold similar views. A hotel in Dali, Yunnan issued a statement saying that it thought it was a normal comic exhibition, but only after understanding it did it know that it was the theme of "summer festival".
A hotel in Zaozhuang, Shandong told the media that it did not know the content of the event before, nor did it understand the meaning of "summer festival".
After learning about the meaning, I communicated with the animation company to cancel, and said, "We are also Chinese, and there is no need to destroy our reputation for thousands of dollars."
What is a "summer festival"?
Some animation companies claim that there is an inappropriate name for the comic exhibition
"Summer Matsuri" is a traditional festival in Japan. Usually from July to August, when Japan is in the heat of summer, various summer temple fairs are held.
People usually wear a kimono yukata to participate in festivals.
The summer festivals mainly include the Kyoto Gion Festival, the Osaka Tenjin Festival and the Tokyo Kanda Festival.
According to some data, "sai" culture is an important part of Japanese traditional culture.
The "Summer Festival" can be said to be the traditional cultural activity with the highest public participation in the Japanese sacrifice culture.
Data map: Fukagawa Hachiman Festival Festival in Japan
So, what are the contents of the various "summer festivals" held in China?
In the previous publicity of Nanjing's "Summer Festival", in addition to super-popular guests, markets and other activities, "Japanese stage", "Japanese scene" and Japanese specialty snacks were also used as publicity points.
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In the "Cuckoo Summer Festival" originally scheduled to be held in Guilin Wuyue Plaza, the main selling points are the specially invited popular guests, that is, a number of coser (role players), as well as wonderful stage events.
In the summer festival in Datong, it was introduced that "not only are there super popular stage programs, a dazzling array of merchants' special booths, fierce e-sports competitions, a beautiful photography area and a Hanfu experience hall, but also popular COSER guests have landed. on site".
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In the summer festival in Zaozhuang, the organizer of the event "ND Animation Club" once issued a document saying that the exhibition did not have any elements of Japanese style, and there was no insulting content, but there was a problem of inappropriate naming of the comic exhibition, and promised not to organize it in the future. Various events with the theme and content of "Summer Festival".
The article was later deleted.
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In this regard, some netizens pointed out that the comic exhibition is just a comic exhibition, why should it be named "Summer Festival"?
Some netizens think that it can be a comic exhibition, or it can only be a comic exhibition, and one more step will not work. China's comic exhibition does not have to be Japanese-style.
In addition, some people in the industry said that many animation enthusiasts are also patriotic, and they still resist and resist when they encounter things that challenge the dignity of the nation.
But at the same time, for the mistakes of the "Summer Festival", the responsibility should be limited to the "Summer Festival", instead of using a magnifying glass to generalize, misinterpret and fabricate.
"Summer Festival" is not the first case of controversy
"Summer Festival" has not been searched on multiple ticketing platforms
In fact, this is not the first time that the "Summer Festival" has caused controversy in China.
On August 15 last year, Guangzhou Aeon Mall held the "Summer Festival". Many people wore Japanese kimonos, which caused controversy on the Internet.
August 15 was Japan's surrender day of World War II. At that time, the mall responded that it mainly wanted to highlight the atmosphere of the Tanabata Festival, and said that the event had been cancelled and would no longer be held.
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In recent years, "summer festivals" have become popular all over the country.
According to media reports, since 2014, Nanjing has held summer festivals, and many people participate every year.
The reporter inquired on the Internet and could also see the information on the holding of a summer night festival in Nanjing in 2015. It was mentioned that the theme keywords of the exhibition were: Japanese style, ancient style, lantern festival, summer night, outdoor comic exhibition.
In 2021, a video website once renamed the "New Year's Eve" held since 2010 to "New Year's Eve".
It explained that Ji means commemoration, and in ancient Chinese, it also refers to the beginning and clue.
Greeting the year means saying goodbye to the old and welcoming the new, commemorating the past year and welcoming a new beginning.
The reporter noticed that at present, many ticketing platforms have not been able to search for ticket purchase information about the "Summer Festival".
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In addition, the China Yunnan Animation Festival issued a postponement announcement on the 25th, saying that the 15th China Yunnan Animation Festival will be postponed due to force majeure.
Previously, due to epidemic prevention and control reasons, the 9th Shenzhen International Video Game Festival, the 9th Chengdu World Line Comic Con, and IJOY International Animation and Game Carnival have also been postponed.
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