What do you need for a good variety show?

Is it a meticulous design and script, or is it a large production cost, or is it a venue that has been built with a lot of money, and a resident guest with huge "traffic"?

　　Today, when looking at the reality shows on the market, whether they are slow variety shows, reasoning and suspense, music competitions, or dating, it seems that there is no way to escape one mode. They use the combination of "big stars + big productions", and I think so You can get market traffic and topics.

But in the end, the invited guests "flowed on the flow", and the effect was still boring and dull.

Or, using the conflict of the show to create topics, desperately exaggerating the plot of "tear each other", and finally red is also "black and red", which brings the audience neither happiness, but it is even more difficult to talk about harvesting and healing.

　　If it is said that the "standard" of a popular variety show requires large investment, large traffic, large production, and large IP, the popular "Happy Restart" does not seem to meet any of the above conditions.

There is no so-called "traffic idol", no string of brand sponsors, and no thoughtful planning and preparation. This variety show, which took only more than a month to plan, has only been broadcast for three episodes, and the broadcast of the show has exceeded 100 million.

On July 20, the show received a score of 9.5 on Douban, surpassing "Welcome to the Mushroom House", which has been ranked first in variety shows for several weeks.

Interestingly, the program "Mushroom House" is the opportunity for "Happy Restart" to be born.

　　There are no carefully polished link settings, no scene props that cost a lot of money to build, and no overwhelming marketing hot searches.

Especially after the unexpected popularity of "Mushroom House", when the audience no longer felt fresh about the "re-employment men's team" composed of Chen Chusheng, Su Xing, Wang Lixin, Zhang Yuan, Wang Zhengliang, and Lu Rover, this file was popular with the audience. The show that "appeals to" can also continue the reputation and popularity of the previous work. After the broadcast, it has frequently appeared on the hot search, attracting countless netizens to spontaneously recommend it, which indeed brings another layer of thinking to the variety show market, that is: "Small but beautiful" Will the waist variety show also usher in spring?

　　At the moment, from the variety shows that are being broadcast, we can not only see the weakness of the "variety N generation", but also the decline of the variety show market.

In 2022, when there is no talent show, the variety show market will not be popular for a long time, and the former ace shows are also difficult to continue.

More importantly, the audience is tired of the "standardized" script setting and guest lineup.

The program composed of "big production + big traffic" is full of deliberate script settings and conflicts after editing, but star artists are trying to create a character setting, but it seems rigid and rigid.

　　On the other hand, in "Happy Restart", the guest lineup composed of 6 "semi-popular" "old singers" is not a "variety show" but can carry no idol baggage, even "songs are not popular" and "passed". Divorce" and other sad past events have become "stalks".

The old friends who have known each other for 15 years are reunited, and they will not always play sensational cards to recall the past. Instead, they will ridicule each other in the show and ridicule the "dark history" of that year. As netizens commented, they "won't let any stalk fall to the ground".

Although it is a small-scale variety show, the setting and production are extremely green, but it has a "wild" and rough beauty, which is fresh and vivid in the "standardized" variety show.

　　In fact, looking back at the current variety show market, we can find that many waist variety shows are exploring more possibilities for content production.

For example, the variety show "We Are New to the Workplace: Forensic Medicine Season" broadcasted this year is the first workplace documentary reality show focusing on the forensic industry. to the story behind this profession.

In addition, the "Summer of the Eaves" broadcast last year brought together the young people of "Gen Z" and the empty-nesters under one roof, making intergenerational differences a force for two-way healing...

　　It is not a so-called "big IP", and there is no "traffic idol", "small but beautiful" waist variety show, but it can dig deep into social topics in different fields vertically, and bring the audience thinking and strength while the show is out of the circle.

Even if it is not a super drama, it can still gain a good reputation.

Has the "Small and Beautiful" waist variety show really ushered in spring?

Perhaps the popularity of variety shows such as "Happy Restart" reflects the audience's desire for high-quality content.