From ambitious beginnings to one of the largest indoor entertainment and educational destinations in the region

"Amazing World" in Dubai... A story with a bright smile

• “Amazing World” is characterized by an atmosphere of fun, unique activities and games.

  From the source

• Modhesh and Dana welcome Dubai guests young and old.

  From the source

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"Modhesh" and "Dana", the two iconic figures of Dubai, return to their audience among the magnificent mangroves, to spread the atmosphere of fun and fun among families, during the celebration of the 25th season of "Dubai Summer Surprises", which offers residents and visitors the opportunity to enjoy shopping and restaurant offers And many unforgettable experiences and events.

The entertainment and educational atmosphere of the summer would not be complete without “Modhesh World”, which appears with each season of Dubai Summer Surprises, as the two characters of Modhesh and Dana meet daily from the beginning of this July until next August 28, in the halls of Sheikh Saeed and the Arena Hall at the Dubai World Trade Center, in an atmosphere From fun, unique activities and classic games.

But how did the idea of ​​"Amazing World" begin?

And how did it develop into one of the largest indoor entertainment and educational destinations that are organized inside the halls in the region?

This requires going back on a journey through time until 1998, with the launch of "Dubai Summer Surprises", which celebrates its silver jubilee this year, and which began with the aim of revitalizing the tourism movement in Dubai and pushing the wheel of economic growth in the emirate during the summer months.

Surprises activities were launched throughout Dubai, providing an entertainment schedule full of different offers and prizes, to form a small indoor entertainment city at the level of the emirate.

Given the event's resounding success, it was necessary to choose a symbol or character to represent "Dubai Summer Surprises" as one of the prominent events in Dubai.

In 2000, the Dubai Festivals and Retail Establishment, one of the institutions of the Department of Economy and Tourism in Dubai, which is responsible for organizing "Dubai Summer Surprises", launched a new summer campaign, featuring an innovative character called "Modhesh".

The character was originally inspired by "Jack in the Box", with an accordion-like body, a permanent smile, and a bright summer yellow color, and an amazing image spread across the city, and the character became increasingly popular.

While “Surprises” gained success over the years, “Modhesh” became more popular and increased in popularity to produce a wide range of souvenirs inspired by the beloved character. Visitors to the festival can now purchase a modern bag, keychain, pen, T-shirt, book or doll online. "Amazing" figure, or having their pictures taken next to one of his many models in the city's shopping malls;

Given its fame, and Modhesh's need for a permanent headquarters, the choice was made to be the headquarters of Modhesh World every summer at the Dubai World Trade Center.

The beginnings of “Modhesh World” were not what they are now, as the early version was “Fun City”, but the similarities are many, as the entertainment destination included several areas, with a special character, including horse riding, rubber games and live entertainment shows.

It saw the addition of new attractions every year, and it became an ideal destination for families in the summer season.

Modhesh World has changed its website more than once, as it moved to the Dubai Airport exhibition grounds for several years.

As for the destination area, in 2005, Modhesh Entertainment City was built on an area of ​​14,000 square meters, and by 2016 the area had become 34,000 square meters, and it now receives about 200,000 visitors annually.

In line with maintaining the character of diversity and innovation, the year 2009 witnessed a major change, as the name of the entertainment destination was changed to “Modhesh World”.

The target audience was also expanded, to include all family members of all ages, and the agenda of events varied between new activities, events, competitions, entertainment and theatrical performances, and educational and interactive exhibitions, with the aim of meeting all tastes, and for the experience to be integrated between fun, excitement, learning and acquiring manual skills.

 friendly view

In 2020, Modhesh's character was reworked through the latest animation techniques and effects, gaining a streamlined, modern and friendly look, but he did not give up the yellow color, the wide smile, and the wavy lines on his body, maintaining the source of his inspiration, "Jack in the Box".

He's also joined by a new character, his girlfriend Dana, who is fascinated by science, and who creates inventions to make the world a better place.

The beginnings of “Modhesh World” were not as they are now, as the early version was “Fun City”, and “Modhesh World” changed more than once, as it moved to the exhibition grounds of Dubai Airport for several years, to settle in the Dubai World Trade Center.

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