Why did the "earth-flavored" dialect become an internet celebrity——The protection and inheritance of dialects can be seen from the popularity of the short video "For the Hometown"
【Hot spot observation】
"I am from Yunnan, Yunnan Nujiang, Nujiang Lushui City, Lushui City Liuku, Liuku Lisu people, Lisu people are called like this, the crow is called Anan, the frog is called Oba..."
Recently, the short video "I am from Yunnan" has been popular all over the Internet.
The video caused netizens all over the country to imitate, and everyone spoke their hometown dialect in the short video.
Those short videos are very simple, mainly composed of two parts: "hometown" and "dialect". After reporting their hometown, the narrator begins to introduce the interesting dialects of hometown, and takes the opportunity to promote hometown's special products, beautiful scenery, culture, customs, etc. , netizens jokingly called it "scoring for the hometown" and "speaking for the hometown".
The short video of just ten seconds contains not only regional culture, but also national culture, as well as colorful dialect culture.
In the "self-reported family" time and time again, the personal love and nostalgia for the hometown merged into a torrent, and the once-forgotten hometown accent also glowed with new vitality.
The short video of "Improve Your Hometown" sparks internet carnival
In the first version of the video "Provide Your Hometown", a young man from the Lisu ethnic group in Yunnan, with long yellow hair, introduced his hometown in dialect to the rhythmic music.
The short video has no editing, no moving shots, and no exquisite scenery. It seems rather simple or even rough, but it is such a "sloppy" short video, which not only won hundreds of thousands of likes, but also became a phenomenon-level work, which was praised by netizens. They compete to imitate, triggering a network carnival.
Each video that combines regional belonging and linguistic uniqueness can instantly arouse the audience's sense of immersion, arouse their regional identity and language identity, and also open up a huge space for secondary creation.
As a result, from celebrities and internet celebrities to ordinary people, everyone has used their hometown dialect to create and become the spokesperson of the local accent.
From these short videos of dialects, people have learned some dialect words with local characteristics, such as "Ouba" (frog) in Lisu, "Nannan" (little girl) in Shanghai dialect, "do" in Gan dialect Sharp" (what to do).
Under the joint "addition" of netizens from all over the world, the content of the above-mentioned short videos has been continuously upgraded. From the initial introduction of representative names and slang words in various local dialects to the promotion of local specialties, scenery and culture, watching these "points for hometown" Short videos have also become a window to understand local customs.
Five miles are different sounds, and ten miles are different.
Everyone has a hometown, and there are dialects everywhere.
Each dialect is more or less different from Mandarin, and each dialect has its own characteristic slang, and most of them are not known to "outsiders".
Compared with those short videos that attract attention with funny entertainment, curiosity and exploration, or exquisite and dazzling content, the short videos of "Best Points for Hometown" present the simplest, most natural, and most authentic life, so Aroused the general empathy of the audience. Behind this empathy is the deep nostalgia and nostalgia in everyone's heart.
Because dialect is not only a language tool, but also a cultural memory engraved in people's bones.
When the dialect rings in the ear, what people hear is the specific information in the language, and what may come to mind is the landscape, vegetation, and food of the hometown.
In the Internet age, dialects still have strong appeal and vitality
For quite a long time, due to the popularization of Putonghua and the development of mass media, the use and inheritance of dialects have been greatly affected.
Some people have been away from their hometowns for a long time, and gradually forget how to speak their hometown dialect; some people think that the dialect is too old and do not want to speak it; in some places, only the elderly can speak some authentic dialects, and the young people are unwilling to speak or learn it; Some people think that as the times change, the language will also change accordingly, and the elimination of dialects is inevitable in history.
The popularity of the series of short videos "Promote for Hometown" is both unexpected and reasonable.
It not only makes the viewers feel the various and colorful dialects of different places, but also shows that in the Internet age, dialects that were once considered to be declining still have strong appeal and vitality.
Dialects are not only the consolation from the hometown, but also the background of regional culture.
For individuals, dialects are unique imprints engraved on us. They not only give people a strong sense of intimacy and belonging, but also represent a relaxed, comfortable and full of fireworks in those times when there is no migration or separation. The atmosphere of the city life in the city embodies the common nostalgia of young people who have entered the city and are away from their homeland.
To protect the dialect is to retain the nostalgia of the local accent, and to maintain the connection between the wanderers and the homeland.
As far as the nation is concerned, each dialect carries the corresponding regional culture, and the protection of the dialect is to protect the regional culture.
In addition to the short video "Promote the Hometown", in recent years, dialect rap, dialect short dramas, dialect TV dramas, dialect movies and other art forms have also emerged, which are welcomed by people.
For example, in the hot movie "Life Events", the Hubei actor Zhu Yilong speaks a Wuhan dialect, and he dresses up with an inch head, a flowered shirt, and flip-flops, which vividly interprets the market sense of a small person, and also injects a strong sense into the film. The thick fireworks made this unpopular film a popular work.
Today, when Mandarin is widely used, dialects can endow literary and artistic works with distinct regional characteristics, making the works more individual and characteristic, which is conducive to their dissemination in the Internet age.
From this perspective, dialects not only have cultural and emotional attributes, but also have the practicality of highlighting individuality and enhancing charm.
At present, there are more than 100 dialects in my country, each dialect has its own characteristics, and each dialect has a unique regional culture behind it.
The Internet era is an era of personalization. The same, uniform, and uniform content lacks communication power, while the content that is varied, unique and original is often more popular.
In this sense, the Internet provides a new opportunity for the inheritance and protection of dialects.
Make good use of new technologies and walk out of new paths
As the carrier of regional culture, dialects should be carefully protected and well inherited.
We need to take into account the subjectivity and diversity of languages, correctly handle the relationship between the promotion of Putonghua and the protection of dialects, and give dialects a reasonable and tolerant living space.
In order to protect and inherit the dialect culture, the Ministry of Education and the State Language Commission launched the "Chinese Language Resources Protection Project" in 2015.
In 2017, the "Opinions on Implementing the Project of Inheriting and Developing Chinese Excellent Traditional Culture" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council also clearly stated that "vigorously promote and standardize the use of the national common language and characters, and protect the inheritance of dialect culture."
In the era of rapid development of the Internet and digital media, how to use digital technology to better protect and inherit dialects and enhance the social identity of dialect culture should become our new direction of exploration.
For example, introducing dialects into long and short videos, singing ancient songs in dialects, and promoting dialect culture with creative activities will help dialects adapt to the new era and communication environment, and enhance people's familiarity and intimacy with dialects.
In this regard, various localities have made various attempts at the school and social level in recent years.
For example, many universities, middle schools and primary schools have carried out social practice activities to inherit the dialect culture. Students visit the old city and have conversations with the elderly who can speak authentic dialects. Go to the circle of friends, station B, Weibo and other new media platforms, through the power of new media, to maximize the spread of dialect culture.
For another example, Chongqing Shapingba District Culture and Tourism Development Committee and Chongqing Shapingba District Literary and Art Circles Federation jointly held the Wudu Dialect Art Festival to promote the coupled development of dialect culture and emerging rap art.
In addition, dialect bloggers on major short video platforms are also opening up a new way for the inheritance and dissemination of dialects with "Southern accents".
In short, within the framework of national policies, we should attract more young people to join the inheritance and protection of dialects through emerging methods such as the Internet and short videos, and explore more, better and more effective ways and paths to protect dialects culture.
It should be noted that while using the Internet and digital technology to protect the inheritance of dialects, we should also try our best to avoid the disadvantages brought by new media communication, face up to the problems and choose the appropriate way of expression. Spread vulgar content.
(Author: Dong Xuesong, associate professor at Yanshan University School of Law)