China News Service, Chifeng, July 20th: Visiting the "Cat-themed Bookstore" in Inner Mongolia: "Like Cats + Research" to unlock a new landmark for summer punch cards
Author Chen Feng
"The learning atmosphere here is very good. I often come here to read books. I also like cats very much. When I'm tired of reading, I can relax with a cat, and my mood will also improve." On the 20th, in the "cat theme bookstore" Sun Shaobo, a young reader of "Lu Mao", said happily to the reporter.
In Chifeng City, Inner Mongolia Autonomous Region, a cat-themed Xinhua bookstore, "Miaowu Shuba", became popular and became a new landmark for parents to accompany their children to check in during the summer vacation.
The picture shows a young reader reading attentively in the bookstore.
Photo by Liu Wenhua
Walking into this "Miaowu Book Bar" with an area of nearly 600 square meters, a circular book wall with a height of tens of meters first comes into view.
Looking around, in addition to neatly arranged books, all kinds of cat ornaments, cat pictures, and cat toys appear the most.
Of course, the most striking ones are the "cat managers" in the store.
They are either basking in the sun lazily, or "patroling the bookstore" with light steps, or interacting closely with readers with their flexible and soft tails, or carefully combing their fluff as the "beautiful person" in the store... Their furry faces and big eyes can't help but make people feel pity.
"We have added live cats in the 'cat-themed bookstore' to stimulate the interest of young readers to enter the bookstore. At the same time, we have set up a variety of research activities in the bookstore, which can guide readers to 'immersive' reading." Introduced by Yang Wenjun, Deputy General Manager of Chifeng Xinhua Bookstore Co., Ltd., Inner Mongolia.
The picture shows the cat manager "inspecting" the store.
Photo by Liu Wenhua
It is understood that this "cat-themed bookstore" has created a "book +" model, which not only adds cute pets to attract fans, but also uses various elements such as research, intangible cultural heritage, and traditional culture to retain customers.
The bookstore has created its own "script-killing" parent-child activities such as "Save the Cat Manager". Young readers can obtain clues by constantly reading books, thereby completing the task of "Saving the Cat Manager".
The picture shows readers wearing Hanfu to experience traditional cultural activities.
Photo by Li Yayin
During traditional Chinese festivals, the bookstore also invites young readers to put on Hanfu, guess lantern riddles, make rice dumplings and make moon cakes together to experience the charm of traditional culture.
Looking at the child who was concentrating on reading "Save the Cat Store Manager", parent Li Huimin told reporters that whenever the summer vacation came, the question of where to take the child to play always gave her a headache.
"I want to bring my child to the bookstore to read, but the child always refuses to go to study places during the holidays. I heard that there are cats here, and this time he proposed to come to the bookstore." Attractive, not only can read and relax, but also unexpectedly 'unlock' a new place to 'walk the baby' in summer."
Lei Zhifeng, manager of the "Cat-themed Bookstore", told reporters that since the opening of the "Cat-themed Bookstore" in 2020, more than 2,000 online and offline events have been held.
At the same time, the bookstore has also set up a short video account "Cat Reads Books" to recommend books to everyone in the form of cat anthropomorphism.
The picture shows readers participating in parent-child reading activities.
Photo by Liu Wenhua
In the "cat-themed bookstore", areas with different functions such as the cat book area, the tinkering cat area, the learning area, the gluttonous area, and the lazy area have been created.
In the cat book area, there are about 400 kinds of cat-related books and cultural and creative products.
On the wall pillars of the bookstore, the reporter also saw pictures of cats of different breeds.
According to the clerk, readers only need to scan the QR code in the picture to get the introduction of the corresponding cat, and many children come here to learn 'cat encyclopedia'."
The picture shows the book wall of the cat-themed bookstore.
Photo by Liu Wenhua
Lei Zhifeng said that the opening of the "cat-themed bookstore" not only provided a good place for parents and children to read, but also attracted many young people to check in at the store.
The bookstore designed the IP image of "Cat's Birthday", and used it as a prototype to develop peripheral canvas pockets, bookmarks, dolls and other products, which were loved by readers.
"Walking into a bookstore is the first and very important step to start reading. I hope that through the popularity of the 'cat-themed bookstore', the development of national reading will be promoted." Lei Zhifeng said.
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