Happy summer city event celebrates its silver jubilee

25 years of success, surprises and joy in Dubai

“Modhesh” and “Dana” are the icons of the happy event.

From the source

In 1998, Dubai Summer Surprises was launched, with the aim of revitalizing the markets and promoting the retail sector, as well as contributing to making Dubai a leading and distinguished global destination for summer holidays.

Indeed, after a quarter of a century, all residents and visitors of the city are waiting for the arrival of a new cycle of Dubai Summer Surprises every year, to enjoy the best shopping experiences, entertainment, restaurant offers, and hotel accommodation packages, in a fun family atmosphere during the happy event.

Dubai Summer Surprises is based on providing distinguished events and activities for visitors and shoppers with a festive atmosphere and distinctive decorations throughout the city, in addition to discounts offered by thousands of stores and shopping centers, in addition to hotel accommodation packages, dining experiences, opportunities to win amazing prizes, and new and wonderful entertainment offers.

Over the past years, the “surprises” seasons succeeded in creating a legacy for generations of people during the summer months, during which everyone got to know the beloved character “Modhesh”, to be joined in recent years by the character of “Dana”, to become two icons of the city of Dubai, Not only during the summer, but throughout the year, as part of the effort to make Dubai the world's favorite city to live, work and visit.

To celebrate the silver jubilee of "Dubai Summer Surprises", which continues for 10 weeks, here are pictures of Farah and footage that narrate the events of the event since its inception until today.

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