• The model in the new Victoria's Secret campaign is... a firefighter

  • Linda Evangelista returns to fashion starring in a Fendi campaign

  • Goodbye, obligatory bra: from Schiaparelli and generation Z to Sex in New York

For decades, the

Victoria's Secret Fashion

Show was one of the most anticipated events in the world.

Winged angels portrayed

a feminine ideal

synthesized in sensuality, seduction and bodily perfection.

The angels walked with such security that they left us speechless.

That was

pure magic

achieved thanks to a

rain of millions

in publicity and the ability to create a cosmos full of attractions and positive emotions.

Any woman could dream of becoming an angel and transcending the limits of desire.

It was the

aspirational message

.

The models longed to walk for the brand, while the rest of the women felt that they deserved that standard of beauty.

Victoria's Secret Chosen

The delirium was born in 1997, when we saw

Claudia Schiffer, Laetitia Casta or Gisele Bündchen parade.

With them and their successors, a brand and a collective conscience were built.

From then until 2018, the annual catwalk was

the main support of the brand.

They were the angels of fantasy, although only a few, the chosen ones, responded to that archetype reduced to

beauty, youth and sexuality

as synonymous with

femininity, personality and security.

Meanwhile, sales were reaching multi-million dollar figures.

Adriana Lima at the 2018 Victoria's Secret Fashion Show.GTRES ONLINE

Of these, only a few were selected to present the coveted Fantasy Bra, the most prestigious bra, covered in jewels and created in each edition by the most important jewelry houses in the world.

Alessandra Ambrosio,

who was reborn as an angel in 2000, wore it for the first time in 2011. Behind the archetype of Victoria's Secret, superficiality and resignation on the part of the models could be sensed.

But

success prevailed.

when the wings break

Suddenly their wings cracked and their lives as angels began to die in the midst of great controversy.

The withdrawal of

Miranda Kerr and Karlie Kloss

fueled a debate that was already in some circles about the harshness of the contracts and the price these women had to pay to get their wings placed.

Their defined silhouettes,

their iron buttocks and toned thighs were sculpted by

torturous training

and diets incompatible with health.

Bella Hadid, 'winged' 2018.GETTY IMAGES

In 2019, the firm canceled its televised show.

Society imposed new values ​​and Victoria's Secret gave up the angels to

look for diverse

and empowered women based on their social or professional achievements.

Real women.

A soccer player, a refugee

and a transsexual model, for example.

A controversy broke out on social networks driven by those who did not agree with this turn against users who, on the contrary, always criticized the lack of plurality in this conception of beauty.

Martin Waters,

the new CEO, acknowledged that they

had been too slow to react

and stop thinking about what men wanted to focus on what

women really wanted.

The controversy documentary

The universe that now dismantles the production that will premiere imminently on the American platform Hulu, under the title

'Angels and demons',

goes beyond the idealization of the female body and speaks of

the objectification of women,

sexualization, impossible sacrifices and true nightmares .

Andi Muise at the 2006 Victoria's Secret Fashion Show.GETTY IMAGES

It was not only the pressures to which the models were subjected, they also suffered sexual abuse and practices already known by Jeffrey Epstein.

The documentary, directed by

Matt Tyrnauer,

reaches the epicenter of this dark universe and exposes it all with

first-person testimonials

from CEOs and models.

In a statement to 'The Guardian', Tyrnauer has made clear the need to uncover this intra-history:

"Lingerie is a dark part of fashion.

It has never been part of it, and that is something that fascinated me, because, despite After all, the brand was seen as a fashion house, it is capable of launching the most watched show in the world and yet

it has nothing to do with fashion

, it is the

exploitation of its

marketing tools to earn thousands of dollars. millions".

Conforms to The Trust Project criteria

Know more