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For decades, the
Victoria's Secret Fashion
Show was one of the most anticipated events in the world.
Winged angels portrayed
a feminine ideal
synthesized in sensuality, seduction and bodily perfection.
The angels walked with such security that they left us speechless.
That was
pure magic
achieved thanks to a
rain of millions
in publicity and the ability to create a cosmos full of attractions and positive emotions.
Any woman could dream of becoming an angel and transcending the limits of desire.
It was the
aspirational message
.
The models longed to walk for the brand, while the rest of the women felt that they deserved that standard of beauty.
Victoria's Secret Chosen
The delirium was born in 1997, when we saw
Claudia Schiffer, Laetitia Casta or Gisele Bündchen parade.
With them and their successors, a brand and a collective conscience were built.
From then until 2018, the annual catwalk was
the main support of the brand.
They were the angels of fantasy, although only a few, the chosen ones, responded to that archetype reduced to
beauty, youth and sexuality
as synonymous with
femininity, personality and security.
Meanwhile, sales were reaching multi-million dollar figures.
Adriana Lima at the 2018 Victoria's Secret Fashion Show.GTRES ONLINE
Of these, only a few were selected to present the coveted Fantasy Bra, the most prestigious bra, covered in jewels and created in each edition by the most important jewelry houses in the world.
Alessandra Ambrosio,
who was reborn as an angel in 2000, wore it for the first time in 2011. Behind the archetype of Victoria's Secret, superficiality and resignation on the part of the models could be sensed.
But
success prevailed.
when the wings break
Suddenly their wings cracked and their lives as angels began to die in the midst of great controversy.
The withdrawal of
Miranda Kerr and Karlie Kloss
fueled a debate that was already in some circles about the harshness of the contracts and the price these women had to pay to get their wings placed.
Their defined silhouettes,
their iron buttocks and toned thighs were sculpted by
torturous training
and diets incompatible with health.
Bella Hadid, 'winged' 2018.GETTY IMAGES
In 2019, the firm canceled its televised show.
Society imposed new values and Victoria's Secret gave up the angels to
look for diverse
and empowered women based on their social or professional achievements.
Real women.
A soccer player, a refugee
and a transsexual model, for example.
A controversy broke out on social networks driven by those who did not agree with this turn against users who, on the contrary, always criticized the lack of plurality in this conception of beauty.
Martin Waters,
the new CEO, acknowledged that they
had been too slow to react
and stop thinking about what men wanted to focus on what
women really wanted.
The controversy documentary
The universe that now dismantles the production that will premiere imminently on the American platform Hulu, under the title
'Angels and demons',
goes beyond the idealization of the female body and speaks of
the objectification of women,
sexualization, impossible sacrifices and true nightmares .
Andi Muise at the 2006 Victoria's Secret Fashion Show.GETTY IMAGES
It was not only the pressures to which the models were subjected, they also suffered sexual abuse and practices already known by Jeffrey Epstein.
The documentary, directed by
Matt Tyrnauer,
reaches the epicenter of this dark universe and exposes it all with
first-person testimonials
from CEOs and models.
In a statement to 'The Guardian', Tyrnauer has made clear the need to uncover this intra-history:
"Lingerie is a dark part of fashion.
It has never been part of it, and that is something that fascinated me, because, despite After all, the brand was seen as a fashion house, it is capable of launching the most watched show in the world and yet
it has nothing to do with fashion
, it is the
exploitation of its
marketing tools to earn thousands of dollars. millions".
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