Visit the "Late Night Cafeteria" and visit the colorful Liangma River at night
The Beijing News multiple reporters directly hit the "Night City" punch-in place
On July 17, citizens waited at the entrance of Hu Da Restaurant in Guijie Street.
Photo by Beijing News reporter Wang Zicheng
On July 17, Liangma River, Chaoyang Park Road and Bridge re-engraved Van Gogh's "Starry Sky" painting.
Photo by Beijing News reporter Wang Wei
On July 17, Blue Harbor, a reporter from the Beijing News broadcast live.
Photo by Beijing News reporter Wang Zicheng
On July 17, Huaxi LIVE·Wukesong, diners in the Shuzhu Jianghu store were enjoying dinner.
Photo by Beijing News reporter Jiang Pengfeng
On July 17, at Longfu Temple, citizens were shopping for goods.
Photo by Beijing News reporter Wang Zicheng
Visit the treasure market of Kalongfu Temple to experience the collision between tradition and fashion; visit Huaxi LIVE Wukesong "Late Night Canteen" at night, take you to eat trendy and play delicacies; visit the banks of Liangma River at night and experience the interpretation of light and shadow... …The "2022 Beijing Consumption Season · Night Capital" campaign has been launched and will last until the end of November.
On the evening of July 17, the Beijing News dispatched a number of reporters to launch a large-scale live broadcast event "Night Capital · Accent", directly hitting the "Night Capital" Internet celebrity check-in place to experience the vitality of Beijing's night economy.
In this live broadcast, the Beijing News dispatched 6 reporters to come to 6 Beijing night economic prosperity areas for experiential live broadcasts.
Including Gongti-Sanlitun and Liangmahe Style Street in Chaoyang District; Xinlongfu Temple, Wudaoying Hutong and Guijie Street in Dongcheng District; Huaxi LIVE·Wukesong Commercial District in Haidian District.
These points are all integrated commercial complexes integrating catering, leisure, civic activities and entertainment. They are relatively prosperous areas in Beijing's nighttime economy, and they also have their own characteristics.
Longfu Temple
Experience the "Mystery Fog Market" and solve the hidden puzzle eggs
It can be said that Longfu Temple has always been the "frontier" position of entertainment consumption in Dongcheng District.
Longfu Temple was built in the Ming Dynasty and has undergone 400 years of refinement.
Today, the Longfu Cultural Center, located on the 9th floor of Longfu Building, has not only rebuilt the park style of Longfu in the past, but has also become a popular landmark in Beijing.
Beginning on July 15, Beijing Longfu Temple and City-making Culture jointly created an immersive interactive entertainment experience event that integrates "Thousands of Script Killing + Mystery Fog Market + Guofeng Punch Card + Electronic Music Disco" - the 2022 Suspense Conference.
The event spanned three weekends in midsummer July and was held from July 15th to 17th, 22nd to 24th, and 29th to 31st, for a total of 9 days.
The suspense conference kicked off a futuristic cyberpunk trend. Colorful neon lights surrounded Longfu North Square, the first floor of Longfu Building and Longfu Cultural Center. NPC staff wearing JK costumes led everyone to enter. In the "Golden World" of the Metaverse, players will re-understand Longfu Temple, a new landmark of Beijing's immersive consumption, along with the electronic melody of the "Drinking Good Dance" label DJ, simulating the community in the Metaverse world. Life.
The Longfu Cultural Center of the suspense conference has also reopened, and a national style dress-up service has been set up. Talented people dressed in Hanfu can go to the viewing platform and eat a bowl of "open a small stove" brown sugar ice powder in the breeze of this summer night. Taste a cultural and creative ice cream co-branded by the museum, overlook the beautiful scenery of the Forbidden City, and sit and watch the lights of thousands of homes.
In this live broadcast visit, the reporter also specially visited the "Mystery Fog Market" created in the 2022 Suspense Conference, which is also a market project that has continued to be popular in Longfu Temple for many years.
In the "Treasure" market, the reporter saw not only various folk stalls of cultural and creative arts, but also distinctive catering brands such as Beiping Ice Maker, Tangerine Niu Mushroom King, and Lao Ye Fresh Brewing to sign up.
In the shopping and eating atmosphere, not only can the lifestyle of morning C and evening A (morning coffee, alcoholic beverages in the evening) be realized, but also the side plots can be triggered.
By cracking the hidden puzzle eggs in the Mystery Mist Market, there is a chance to get small gifts or coupons, allowing players to eat snacks and go shopping, and solve the case.
Huaxi LIVE·Wukesong
Go shopping and play food to unlock "late night canteen"
Bloomage LIVE·Wukesong's business features are clear: to create an "immersive" interactive experience business with concentrated venues, diverse scales and rich interactive types in Beijing.
In order to promote nighttime consumption, the block integrates a variety of brands and formats, and combines the characteristics of the block to create a "late night canteen". At the same time, the overall business hours of the block are extended from the original 10:00-22:00 to 24:00, and the late-night cafeteria block has a total of 68 brands of different formats are open until 2 am, providing a place for late-night entertainment for citizens in the western part of the capital.
According to statistics, in June, block sales increased by 30% year-on-year, and passenger flow increased by 40% year-on-year.
The sales of bars, Beijing traditional catering, and leisure and entertainment merchants all increased to a great extent.
When the Beijing News reporter arrived at the block yesterday evening, a lot of citizens came here for leisure and play.
At the fountain in the middle of the square, many children had a great time.
In order to let the children have fun, some parents also specially bring swimming caps, raincoats and water guns and other equipment for their children.
Kang Junchao, general manager of Huaxi LIVE·Wukesong Commercial Promotion Department, introduced that this fountain does not have any barriers such as fences, just hoping to create a hydrophilic space for tourists and have a more immersive play experience.
Turning west from the fountain, you will come to the food and music restaurant street in Huaxi LIVE business district.
When it comes to dinner, the diners here can be said to be packed, and there are long queues in front of some restaurants.
The restaurant waiter told reporters that the number of customers in the restaurant has increased significantly recently, and queues began to appear at 5:30 pm on Saturdays and Sundays. In order to better serve customers, the restaurant will not close until two or three in the morning.
Some music restaurants will often arrange special music performances, so that customers can feel the unique atmosphere of the city night in a slightly drunk atmosphere.
The neighborhood has also made a lot of efforts in lighting to create a better nighttime entertainment atmosphere.
In order to allow diners to experience the fireworks atmosphere like open-air food stalls, many merchants have also put a lot of thought into the decoration. The open design from the inside to the outside of the store gives diners a feeling of being at ease, a kind of fireworks blowing towards the face. The gas also permeates the food street.
In addition to food, there are also several small theaters such as "Happy Twist", "Hip Hop Baguage Shop" and "Mao Live House", attracting consumers to immerse themselves in the relaxed and energetic fashion and cultural experience; the flagship of new energy vehicles has been introduced. The experience center, as well as the indoor sports Hi-Fun flagship store, etc., focus on presenting the trendy entertainment culture.
Gui Street
Feeling the "world's fireworks" and the equal position are also "happy"
Guijie Street is the most lively street in Beijing at night.
During the day, it is the same as other major roads in the city. Cars come and go, step by step. When night falls, it shows its sensual side. The neon scattered is mixed with food, color and fragrance.
"Waiting for a table on Guijie is also the attitude of a cook." On this street, a feasting restaurant has become a legend of civilian cuisine, supporting a never-closing nighttime snack for diners who are persistently waiting for a table in the dark.
At 6 pm yesterday, a reporter from the Beijing News saw on Guijie that there were already diners waiting at the gates of many catering stores.
A customer who lives in Haidian told the reporter that he was the "pioneer" who came to get the number first, "I came to get the number first, and then I notified my friends to come. After I came, I found that the popularity of Guijie had recovered, and many restaurants began to line up again. Yes, it feels very happy."
At Hu Da Restaurant, a well-known restaurant in Guijie, the staff told reporters that customers had been queuing since 5:00 pm. "We have also opened an online number pick-up, which can reduce the waiting time for customers and avoid crowds." Zhang Shengtao, director of Beijing Huda Catering Operations, said that since the resumption of dine-in on June 6, all Huda stores have strictly implemented epidemic prevention and control measures. Avoid crowds and crowds.
"Since the opening of dine-in in June, Hu Da has received about 1,880 people every day, and the operating income in June increased by 61.2% compared with that in May." Zhang Shengtao said that since July, with the arrival of Beijing's midsummer, the "fireworks" of catering is even more showing an increasingly prosperous trend.
According to statistics, Hu Da’s revenue in July increased by 58.3% compared with June, and the passenger flow increased by 105%. “On average, it can receive 3,850 people per day, and it can reach 6,000 people per day on weekends. The income in May increased by 138%.”
Liangma River
Night tour of the waterfront to feel the light and shadow interpretation
After the section from Yansha Bridge to Chaoyang Park on the Liangma River is officially open to navigation, citizens can take a boat to enjoy the international style waterfront of the Liangma River.
Liangma River's international style waterfront expands more new service models of "Night Tour +", and adds 6 cruise ships of different styles. Night cruises on Liangma River can not only enjoy the interactive light and shadow, but also enjoy the international style waterfront on both sides of the strait. .
The live reporters visited the Blue Harbor business district and the Liangma River international style waterfront.
Going south from the Chaoyang Park side, you can see that there are a lot of tourists on both sides of the Liangma River.
There are all kinds of open-air dining on the plank road beside the Liangma River's international style water bank, including Hu Da Restaurant, which is a favorite place for the citizens to eat supper, craft beer, etc., as well as some exotic delicacies.
The little angel sculpture in Aisin Plaza in Blue Harbor has become a check-in place for many young people to take photos. Going further inside, facing the gate of Aisin Plaza, the Thai durian season is being held, attracting many citizens to participate. , The durians that were airlifted from Thailand opened a durian self-service on the scene. After buying the tickets, you can eat them as you like, including fresh durians, as well as various durian desserts, durian ice creams, etc.
The night tour of Liangma River is also a highlight of the live visit.
The breeze on the Liangma River was blowing, and the water surface reflected the surrounding colorful lights, sparkling.
The route is 1.8 kilometers long and is divided into two sections: the first section starts from Yansha Bridge in the west and ends at Anjialou Bridge in the east, and the second section is the waters west of Beihu Bridge in Chaoyang Park and the shoreline around the lake.
Navigation plans are available during the day and night.
The fare varies from RMB 50/person to RMB 198/person depending on the ship type and departure time.
It is reported that the Liangma River International Style Waterfront will launch the first digital collection of night tours during the night economy period, and citizens can also have the opportunity to win free night tours in the digital collections of night tours.
From July to October, a series of activities in the Blue Harbor Art Season were launched, and diversified art and cultural activities such as Lakeside Music Week, Parent-Child Week, Drama Week, and Art Week were carried out one after another.
Summer concerts and Eros Square events will be held in mid-to-late July, including theme concerts, parade performances, and a cappella harmony; there are also enthusiastic dance interactions on site.
Beijing News reporter Chen Lin and Wang Ping