"The French manicure will never go out of style": Rita Remark, the woman who has done the nails to Cindy Crawford or Meghan Markle

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The name

probably means nothing to you (unless you're a fan of trendy manicures and a social media diver about it).

Because with this Canadian

(1986), who is also an international Global Lead Educator for the Essie brand, the same thing happens as with most renowned make-up artists or hairdressers:

and their faces and names remain in the background .

Unlike

these architects of

in the broadest sense of the word are still far from being known at the 'mainstream' level.

Even if you are not interested in fashion, surely you know who Giorgio Armani is, but you have no idea who Rita Remark or

-a 'rockstar' in networks thanks to being the manicurist that Jennifer Lopez or Selena Gomez go to-.

Neither

's favorite

since ancient times when it comes to fixing her nails.

We can say, without fear of being wrong, that Rita Remark is not far behind when it comes to dealing with celebrities, although it is more

it with that this nail expert who

is passionate about -something that still doing today, but on the

Celebrity manicures and passion for their own: nails and 'nail art'

Through the hands of Rita Remark, in fashion shows (which she also does: she creates manicures for designers such as

Brandon Maxwell, Christian Siriano or Erdem) and magazine covers and editorials,

Among her 'makeup' portfolio is also Meghan Markle, when she was an actress before 'royal', something that is not surprising given that it is well known that

only uses one nail polish, the almost transparent classic pink tone

that is precisely from Essie, the brand for which Remark works.

Who as a child dreamed of being a star in a Broadway musical, has now started dealing with stars.

And yet, it is perhaps not what she is most passionate about her work, but the fact of creating itself: "I would tell you that

and in 'nail art' it plays a very important role in it. Although all I love every

aspect of my job, from

I just love everything about it."

The reason that a budding graphic designer ended up as a manicurist is because of her obsession with looking at the trends and techniques that exist in the world of nails.

And "it is very exciting to see how they are playing an increasingly important role in fashion shows and photos, I want

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The reason for the manicure revolution

Remark is not wrong if he talks about a growing industry.

Manicures have gone, in a matter of 'nothing' (the last three or four years), from being just plain, basic colors, wardrobe

to being decorated with full color French manicures ( eye, more than a million posts under the hashtag

on Instagram), waves, dots or gradients, and

that can come to mind.

Thus, a question naturally arises: Why have nails gone from the background to being

"We weren't exploiting the full potential of the art of manicures. Deep down, it's a

Get a manicure and it's a self-care moment. Color your nails and it's a beauty statement. Coordinate them with your 'outfit ' and it's a trend. Add 'nail art' and it's a way of expressing who you are. I think the question should be not why but

reflects Rita Remark.

Social networks, with Instagram in the lead, have been a fundamental player for nails to become winners.

Let's not forget that, after the 'selfie',

"They play an integral role. Without them, we would not be able to share the latest fashion colors or trends, nor the secrets of the industry, such as new techniques or innovative products, in an immediate way", emphasizes Rita Remark, who, by the way, has her wall

made by her.

From red enamels, other basic colors and French manicures

The French manicure today, according to Rita Remark.

Amidst so much color, what shades are versatile and suitable for everyone? Every nail polish enthusiast should have three classics: a nude, a red and the bold color that best suits her style.

For me they are a coral red, Geranium, a pink, Sheer Fantasy, and Ripple Reflect blue [the shades are from Essie]. And what about designs and nail art? The classic nail art designs that I never will go out of style are the French manicure and the half moon.

They are the originals and therefore the most versatile.

Today you can wear a colorful French manicure or a negative space moon manicure.

They're great because they have a timeless feel to nail art while giving you the freedom to make it your own. Essie has always been a nail color champion, the one that had all kinds of colors before anyone else.

Has that helped you to continue on the crest of the wave today? Totally.

I have always been a fan of the brand, but working on it I have understood how much intention there is behind each collection and how much they are ahead of trends. Essie Weingarten [the founder of the brand, now retired] once told me that there are never enough reds and always worked in search of the perfect.

What is your fetish nail color?

And the one that always works, for any occasion? I also agree with her.

We should all have our perfect shade of red.

Because if we talk about nails, red is neutral, it goes with everything! Should manicures match clothes?

You should not?

Is there freedom of choice? We are in a phase of dressing in a monochrome way where our nails can match the shoes, the dress, the eye shadow... However,

It is not out of trend to choose just the opposite and complementary color for manicures.

So yes, it is something free. There is a lot of talk that you have to apply makeup differently depending on your age.

Does the same thing happen with manicures?

Does age have anything to do with this? When it comes to colors and designs, I would say that it is a form of expression that has no age.

It is care that needs updating.

As the nails 'get older', they can get stretch marks, dry out and have dyschromias.

In these cases, I recommend a filling base and continuous hydration, without forgetting the cuticles.

Does the same thing happen with manicures?

Does age have anything to do with this? When it comes to colors and designs, I would say that it is a form of expression that has no age.

It is care that needs updating.

As the nails 'get older', they can get stretch marks, dry out and have dyschromias.

In these cases, I recommend a filling base and continuous hydration, without forgetting the cuticles.

Does the same thing happen with manicures?

Does age have anything to do with this? When it comes to colors and designs, I would say that it is a form of expression that has no age.

It is care that needs updating.

As the nails 'get older', they can get stretch marks, dry out and have dyschromias.

In these cases, I recommend a filling base and continuous hydration, without forgetting the cuticles.

A wave manicure designed by Rita Remark.DR

Why do we like to paint our nails so much?

Beyond colors, designs, eccentric or more normal manicures, there is something about wearing

painted, cared-for nails, which has a lot to do with emotions,

feeling good about ourselves... Not in hands are in vain those areas that we constantly see (we only see makeup and hairstyle in mirrors).

What is so attractive about painting our nails? I don't think there is a single reason, each one does it for their own purpose, but it has a lot to do with self-confidence and care that makes us feel good.

A manicure is a small gesture that can create a big impact on how you feel and how you present yourself to the world. How do we wear manicures is a reflection of today's society? Every time we talk about color we talk about passion, about emotion and much more.

With nails it is no different.

I have noticed that the brightest and most vivid enamels are used more when there is an atmosphere of social optimism and the duller ones in uncertain times. However, this is not always the case, and confinement taught us otherwise.

Many people then, and since then, signed up for 'nail art'

as a way to take care of yourself and spend some time, or as a 'hobby' while you were at home, or just as something that made you smile. Back in 2010, Essie Weingarten pointed out to me that in the US even top executives wore nails painted in bright colors, while in Europe the colors were more discreet, perhaps the color was considered less 'high class'. How do you perceive this today? These differences are appreciated in some places, in others not.

In countries like England they have been giving trends a push in recent years, while in France they still prefer the classic, traditional nails.

I agree with Essie that America's elections are brighter, more daring.

or just as something that made her smile. Back in 2010, Essie Weingarten pointed out to me that in the US even top executives wore brightly colored nails, while in Europe the colors were more discreet, perhaps the color was considered less 'high class'. How do you perceive this today? These differences are appreciated in some places, in others not.

In countries like England they have been giving trends a push in recent years, while in France they still prefer the classic, traditional nails.

I agree with Essie that America's elections are brighter, more daring.

or just as something that made her smile. Back in 2010, Essie Weingarten pointed out to me that in the US even top executives wore brightly colored nails, while in Europe the colors were more discreet, perhaps the color was considered less 'high class'. How do you perceive this today? These differences are appreciated in some places, in others not.

In countries like England they have been giving trends a push in recent years, while in France they still prefer the classic, traditional nails.

I agree with Essie that America's elections are brighter, more daring.

perhaps the color was considered less 'high class'. How do you perceive this today? These differences are appreciated in some places, in others not.

In countries like England they have been giving trends a push in recent years, while in France they still prefer the classic, traditional nails.

I agree with Essie that America's elections are brighter, more daring.

perhaps the color was considered less 'high class'. How do you perceive this today? These differences are appreciated in some places, in others not.

In countries like England they have been giving trends a push in recent years, while in France they still prefer the classic, traditional nails.

I agree with Essie that America's elections are brighter, more daring.

Every woman has to find her perfect red...

We ended our time with Rita Remark by asking her what is, "the hardest question to answer": what inspires you when creating all the different nail designs you do?

"It's just that I can't tell you anything concrete. I look at fashion and design trends, sure, but inspiration comes from the most unexpected, even from very silly things. Some of my favorite works can come from a catwalk look to of

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