Pirated boy groups rubbing "traffic" to survive
I don't understand, there are still people chasing cottage idols
Recently, shanzhai traffic idols had a lot of fun on the short video platform, and several high imitation and pirated boy groups successively released a high-profile "debut" as a group song.
These men's team members have named Wang Erbo, Lu Ha, Wang Junka, Fan Zhengzheng, etc. to gain celebrity popularity. Regardless of whether they look like real stars or not, they try to imitate their behavior, dressing, singing and dancing to attract attention. Earn traffic, and many people who like to join in the fun become their fan groups, concoct topics together, and stage a magic cottage star chasing fever.
Reporter Shi Wenjing
High imitation idol boy group
The earthy taste is eye-catching
On July 4th, the EMO men's group consisting of Fan Steaming, Pan Weipo and A Yue was established; TMT, consisting of seven members including Song Yaxuan and Qin Xiaoxian, announced their debut.
On July 8, the TS group consisting of Cai Zekun, Hua Chenhui, Wang Yuanyuan, Yi Yang Dry Cleaning and others also announced their "debut".
Previously, there was also an ESO men's group composed of Wang Erbo, Lu Ha, Lu Ha, Huang Zicheng, Quan Kulong and others. This so-called men's group is because members Huang Zicheng look a bit like Huang Zitao and Lu Ha look more like Lu Han. famous".
These so-called "men's groups" with messy names and star popularity, members will wear fancy uniforms when shooting videos, have their own group dances, compose group songs, and have dance, appearance, singing and dancing, etc. division of labor.
The members also imitate the stars in terms of styling and style. Some members dance well and dance dazzlingly, but most of the members of these groups only imitate the fur, and they dance in troubled waters.
The shanzhai boy group looks youthful on the surface, but as soon as they open their mouths, the "earth-flavored" breath blows, and the whole look and feel has a strong taste of counterfeit products.
Some of these "copycat" idols are very popular. The popular members have nearly 2 million fans, and there are tens of thousands of fans who have just "made their debut". The offline "road show" fans can also be surrounded by three layers. Three floors.
If there are fans, there will be traffic, and a deformed "star chasing" ecosystem will be formed.
Many years ago, copycat stars "came out of the circle" based on the similarity of singing and dancing, to see who imitated them. At present, the copycat boy groups in the online short video ecosystem are also catching the popularity of traffic stars, but they do not imitate traffic exactly. Celebrities instead attract fans by shooting funny and earthy short videos. For example, some groups shoot funny videos on the streets, some members attract attention with funny makeup, and some even take the country stage style.
These boy groups have also formed a discourse ecology of fans' social "star chasing".
For example, some people hope that good-looking members such as Lu Ha can join a powerful group; because there are too many imitators, the story of the conflict between Huang Zicheng and Wang Zitao "colliding with the characters" is also a hot topic among fans.
Shanzhai idols have very low academic qualifications, many of them are junior high school graduates, with no skills and no education.
Some members confessed that if they want to break out of the siege and become famous, they can only rely on the popularity of others to increase their exposure.
It is true that you can take shortcuts to attract traffic from celebrities, but it will not go too far.
It is not easy to attract money
Black and red controversy
Copycat idols and imitation stars have echoes and critics on the Internet.
Fans followed the stalks, and online and offline "star chasing" were very busy.
There are also some star fans and netizens who have severely criticized them, and some star fans have expressed annoyance and dissatisfaction with these imitators, thinking that they are hacking their own stars.
Some people think that the "earth-flavored" Shanzhai men's team has a match with the "ugly culture" when the Internet was just emerging.
Open the short video platform, you will find that there are many fake idols, pirated boy groups, and fake stars, which have become a branch of short video content production. To use a very popular saying now, this is all "star replacement" content, and these content products It is aimed at the needs of users in the "sinking market".
The copycat idol show is a kind of entertainment carnival, but in the short video platform ecology, there are fans and there will be traffic, and the ultimate purpose of traffic is to bring goods and sell them.
These copycat star pages basically have links to sell goods, and they will also make some money through short videos, live broadcasts, etc., but it is said that these copycat groups have not signed an online celebrity live broadcast company, which shows that their commercial value is not large, or it is difficult to tap commercial value. .
The biggest problem for shanzhai stars and shanzhai groups is that they are walking on the gray edge of the law.
Years ago, many TV stations held star imitation shows and variety shows, which spawned many copycat singers and copycat actors. Copycat stars signed up with agents for commercial performances, and gradually developed a performance business chain parasitic under the star's halo. Even hundreds of thousands of dollars.
Many imitators were brought to court by celebrities and were convicted of infringement.
When copycat stars imitate the star's dress, sing and dance works too much and use it for commercial activities, it may constitute unfair competition, may infringe the star's portrait rights and reputation rights, and conceal their true identity to perform imitation performances may also be considered fraudulent.
Although shanzhai men's groups and shanzhai idols are not banned by the platform, the popularity of celebrities may affect the reputation of real stars, and they will inevitably be asked to stop the infringement and eliminate the impact.
The popularity of the Shanzhai men's team may be high in a short period of time. After a long time, there will be a lot of movement. After being sent a lawyer's letter by a star, they can only die.