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China News Service, Huangshan, Anhui, July 10th: "Good man in China" New Huizhou businessman Niu Zhiwei established himself with ancient teachings and opened the way with creativity
Author Cheng Zhanpeng
On July 10th, in a tea sales company in Tunxi District, Huangshan City, Anhui Province, Niu Zhiwei, a "good man in China" and the company's founder, was discussing the design of tea moon cakes with his team, while introducing the famous Huangshan tea to customers who came to visit him. History.
The ancient Huizhou merchants' motto hanging on the wall - "Sishang, do not take profit as profit, but honesty as profit; Siye, do not value wealth and honor, but value harmony..." is particularly conspicuous.
He introduced to the media: "This year, we will combine tea and moon cakes to create ideas for the Mid-Autumn Festival, and develop Maofeng-flavored mooncakes and Qihong-flavored mooncakes. It is expected that the products will be unveiled at the end of the month. Our team is still very much about this creative product. confident."
Niu Zhiwei, born in 1989, was admitted to Huangshan College in 2008. In June 2010, his father died suddenly in a car accident. The pillar of the family collapsed, leaving him and his family with grief and debt collectors.
It turned out that my father had borrowed a lot of money to work around when he started a prefabricated slab factory in the village during his lifetime.
My father was quite righteous before his death, and many loans were only verbal agreements without written evidence.
Niu Zhiwei knew in his heart that these people must be willing to borrow money because they believed in his father's character.
Be honest, and pay the debts of the father and the son. As the only man in the family, he cannot live up to this trust.
In order to count the debts his father owed before his death, Niu Zhiwei made a special "debt repayment statement" notice, which was posted on the door of the house and the door of his father's prefabricated slab factory, informing creditors to come to register.
After several days of approval, Niu Zhiwei signed more than 100 IOUs, and there were 29 creditors on the long list, totaling 428,000 yuan in arrears.
On the other hand, someone else owed his father 340,000 yuan for the project, but the request was unsuccessful, and the person who owed the money eventually disappeared.
Niu Zhiwei introduced the history of Huangshan famous tea to customers.
Photo by Cheng Zhanpeng
In order to pay off the debt as soon as possible, Niu Zhiwei liquidated his father's prefabricated slab factory, went back to school to work and study, and lived frugally with his family.
Since 2010, he has returned to his hometown every year to pay off his debts. At the end of 2015, he finally paid off all his debts.
On the day he paid off his debts, he came to his father's grave and cried a lot.
In January 2016, "Brother Xinyi" Niu Zhiwei was commended as "Good Man in Anhui" by the Provincial Civilization Office. In early 2018, he was selected as "Good Man in China".
In 2018, Niu Zhiwei was admitted to Zhejiang Gongshang University, majoring in business administration. While studying for a postgraduate study, he explored e-commerce entrepreneurship.
He became more and more determined to start his own business.
"Eight mountains, half water and half fields, and one road and manor." It means that there are many mountains and few fields in Huizhou, and it is also a true portrayal of Huangshan's natural environment and ecological scenery.
In Niu Zhiwei's view, Huangshan is a small and beautiful city, and it is his second hometown, which is suitable for nurturing some small and beautiful enterprises.
Based on his love for Huangshan, he also took the company's name as Bashan Banshui, and he positioned his entrepreneurial direction in the sales of tea, which he loved and was familiar with.
"The top ten famous teas in China, Huangshan occupies three, namely Huangshan Maofeng, Taiping Houkui and Qimen black tea. At first, I only knew how to sell the good tea from Huangshan, but I didn't think about which platform to sell it to. such a group”.
The company was just starting out when the pandemic hit.
The most important part of tea sales is delivery. However, after customers place an order, they cannot receive the goods due to the epidemic, or the goods cannot be dispatched in time due to the epidemic.
In order to cope with the impact of the epidemic, Niu Zhiwei led the team to increase revenue and reduce expenditure. On the one hand, he adjusted the product structure, on the other hand, through live broadcasts and short videos, while reducing labor costs and unnecessary expenses, he achieved contrarian growth.
In 2019, Niu Zhiwei joined the Huangshan Youth Huizhou Chamber of Commerce and was elected as the Deputy Secretary-General of the Liaison District.
He actively participated in the activities organized by the Chamber of Commerce, visited enterprises for extensive exchanges, integrated resources to strengthen cooperation, and was co-opted as the Deputy Secretary of the Party Branch of the Chamber of Commerce at the end of last year.
In 2021, the words "youth" and "creativity" have become the key words of Huangshan's new development stage. Supporting young people and cultivating creativity has become a conscious pursuit of the whole city and all walks of life. An era card.
Niu Zhiwei, who studied journalism at the university, is keenly aware that with the help of Huangshan City's profound Hui cultural heritage, he should give more cultural connotations to the products he sells.
To this end, he creatively developed the "Huizhou You Li" series of products, which implanted Huizhou cultural elements into the packaging of Huangshan tea. Specifically, he made the tea gift box into the shape of a book box, which is convenient for customers to use and promote Hui culture.
This product sold more than 55,000 copies last year, which has been affirmed by the market.
"Si Cai, don't make money for money, but make money; Si Dian, don't think about love, think about righteousness." Today, the ancient Huizhou merchants are still inherited and carried forward by our young new Huizhou merchants.
Niu Zhiwei said.
(Finish)