5 minutes

Productive families..a factory that longs for a market

Muhammad Salem Al Ali

07 July 2022

This is a fact that the UAE has realized for a long time, and has even worked to embody it as a tangible reality through multiple programs launched by the Ministry of Community Development, with the aim of empowering productive families and helping their members to express their energies and talents, translating them into skill in production, creativity at work and competition;

In addition to this, the many initiatives launched by the Community Development Authority in Dubai, which were embodied through activities, exhibitions and events, enabled the roles of young citizens, and supported productive families in their journey towards achieving the desired financial independence, until they became a real partner in building society and enhancing its happiness.

And because the success of an experiment in one place on the surface of this planet may pave the way for sustainable solutions in another place, I see that the global financial crises, and the associated main indicators, such as low economic growth and high unemployment rates, may find a way to help them by paying a little attention to the family With all its people and capabilities.

And the numbers here cannot be ignored. Global unemployment in 2021 amounted to 6.3% of the general population who are able to work, whose number, according to the World Bank, reached nearly 3.5 billion people. That is, according to a simple calculation, we conclude that the number of unemployed people last year alone exceeded 200. Million people!

And those people are not guilty, but they are confused, they do not find a way to translate their ideas and creativity, or if they find this way, they will lack a lot of refinement and training;

Paradoxically, the answer comes to them from both the sciences of economics and sociology, which is that the family, young or old, is one of the best factories;

What you need only is the presence of specialized training programs, along with an appropriate and supportive work environment for production processes, in addition to the market capable of absorbing the outputs it brings. In fact, the family economy is a production of goods and services that complements and does not compete with the market, and the relationship between It is a trade between two teams, the productive family that works and produces the components of consumption, and the market that handles the sales and disposal operations, and because the productive family is an individual initiative that lacks a brand that distinguishes it, this awaited market is the biggest challenge it faces.

The solutions here are diverse and different, and in the forefront of which comes government support by giving priority to the supply of family products according to requirements, in addition to allocating places in cities and rural areas for their sale and marketing, whether this is in the form of major centers or kiosks distributed here and there, or by taking advantage of public places In which people gather, such as gardens, parks and festival days, then comes the role of the private sector, by providing places in sales outlets, specially prepared for displaying these products, or by establishing companies concerned with marketing and distributing them on demand, and the third is the activity of selling across the world. Digital, an activity whose regulation and licensing from the official authorities will expand the segments of practitioners, such as women and men of different groups and ages, in addition to the elderly and people of determination, and at the same time will promote those skilled hands that made the best crafts.

A family capable of producing goods and services is not just fathers and children, but rather a small project and entrepreneurship, and soon we will see the family economy as an item in the national accounts, and an element for measuring the level of social development and growth rates in other countries and countries.

A successful experiment somewhere on this planet may pave the way for sustainable solutions elsewhere.

Founder of Suhail Smart Solutions 

To read the previous articles of the writer please click on its name.