Our reporter Xie Ruolin

  The resumption of Shanghai cinemas has officially entered the countdown stage.

According to the data exclusively provided by the Lighthouse Professional Edition, as of 21:00 on July 5, the pre-sale box office of Shanghai Cinema on the first day of resumption of work (July 8) was 793,500 yuan. The resumption rate is 37%.

  "We have been waiting for this day for a long time. We have carried out disinfection and employee training in the past few days, and re-hired some part-time staff to cope with the second half of the summer." A theater manager in Shanghai told reporters that the first consideration for "Life" is to arrange the film. "Big Event" and "Jurassic World 3", "The pre-sale situation is not bad, and audiences have already called to inquire, and it is expected that Xiaoyangchun will appear this weekend."

  Analysts from Zhongyuan Securities Research Report said that Shanghai occupies a relatively important position in the domestic film market, and the resumption of work in theaters will accelerate the recovery of the film market.

From 2018 to 2021, Shanghai’s movie box office will account for about 5.5% to 6% of the national box office, which is the region with the highest box office proportion among first-tier cities in China, slightly higher than Beijing, and significantly higher than Guangzhou and Shenzhen.

Therefore, the resumption of normal operation of theaters in Shanghai can play a more significant role in promoting the recovery of the domestic film market.

  "The market is recovering rapidly." Chen Jin, an analyst at Lighthouse Professional Edition, told the "Securities Daily" reporter that the resumption of Shanghai cinemas is a good catalyst, not only making up for more than 5% of the box office share, but also making domestic films more Confidence is set as soon as possible, so that audiences have the confidence to enter the cinema, "the most important thing is to boost confidence."

  Cash subsidy theaters "return blood"

  According to the "Notice on the Reopening of Film Screening Venues in the City" issued by the Shanghai Film Bureau, Shanghai film screening venues will reopen in an orderly manner from July 8.

  This is undoubtedly of great significance to boosting the national film market data.

Lighthouse data shows that as of July 4, the total number of operating theaters nationwide has reached 10,120, with an operating rate of 83.4%, of which a large area of ​​Shanghai has closed.

  "After Shanghai theaters resume work, the nationwide theater operating rate will remain above 90%, and the film industry has officially entered a recovery channel." A senior analyst at a data platform told the "Securities Daily" reporter that in fact, since the outbreak of the epidemic, offline theaters have survived Difficulty. Costs such as rent, utilities, and employee salaries are huge, but the income is very small. Many theaters have begun to do "side jobs", such as script killing and small theaters, but they are also a drop in the bucket.

  In this context, the governments of Zhejiang, Anhui, Hubei, Shanghai and many other places have introduced subsidy policies to help cinemas solve the current difficulties.

On July 4, the Hubei Provincial Film Bureau held a briefing on the relief of movie theaters, announcing that they would directly subsidize movie theaters in accordance with the standard of "a monthly subsidy of 25 yuan per seat for a total of 3 months".

It is reported that there are currently 450 normal operating cinemas in Hubei, with 401,726 actual seats, and a total of 30.14 million yuan in subsidies.

  "The amount of subsidies in Shanghai has not yet been announced, but if we refer to the standards of Hubei Province, a movie theater with 12 halls and 2,000 seats can receive a subsidy of 50,000 yuan per month, which effectively solves the problem of income difficulties." Analysts further said that the effective recovery of the industry will depend on a steady supply of content.

  Summer files still need "firewood"

  The summer season is the longest in the year and has the most suitable types, and it is also a must for many major film studios.

But this year's situation is not optimistic. Even if the box office of "Jurassic World 3" and "Life Events" has exceeded 900 million yuan, the film shortage is still serious.

  Top data shows that in July and August, 40 TV shows (including 20 re-screenings) and 8 movies were set, with a predicted box office of 2.472 billion yuan and 2.268 billion yuan respectively.

In the same period last year, the number of films released was 42 and 63 respectively, a year-on-year decrease of 52.38% and 87.3% after excluding re-screening films.

  "The number of currently scheduled movies is far from enough." The CEO of a chain theater chain said in an interview with a reporter from the Securities Daily that more "firewood" is needed to burn the fire of the summer program.

  According to the data of Lighthouse Professional Edition, the number of films released in the domestic film market from January to June was 177, a year-on-year decrease of 38.11%, of which 78 films were released from April to June, a year-on-year decrease of 55.17%.

  Zhongyuan Securities Research Report stated that there will be a large number of films in reserve during the year, and may be set in succession with the recovery of theater operating rates.

The operating rate of the projection side of the film industry is highly correlated with the willingness to set files on the content side, and the recovery of the theater operating rate will also promote the acceleration of film content.

(Securities Daily)

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