To spend a joyful feast and a special holiday during the season

“Dubai Destinations” presents you with a guide to happiness.. to enjoy the summer in the best city to live


In order to enjoy a summer vacation full of joy, in Dubai, the best city to live and visit in the world, the “Dubai Destinations” campaign was launched for the summer season, including many aspects of promotion through various means of visual, audio and print communication to introduce the important attractions, events and activities that the city’s agenda enjoys during this season. season, and with the aim of informing the Dubai community and visitors from inside and outside the country of all the places and destinations that can be visited in Dubai.

In conjunction with the campaign that will continue throughout the period from the beginning of this July until the end of next August, during which the Eid Al-Adha holiday will be interspersed, “Dubai Destinations” launched its first guide for this season, as part of a series of guides that will be launched successively throughout the season.

In its content, the guide focuses on the most important entertainment places and attractions for children, and provides adequate information about the places designated for the child as well as the family, which were chosen to be indoor and covered destinations so that visitors can spend times full of fun and enjoyment in them, including the activities, events, family facilities, areas of entertainment and games. intended for children.

"Dubai Destinations" also launched its second guideline, which focuses on Dubai summer camps for children, which amount to nearly 40 camps, coinciding with the start of the students' school vacation, with the aim of making the best use of the summer vacation and enjoying the entertainment games and activities offered by these distinguished camps. Variety for kids.

Shaima Al Suwaidi, Director of Brand Dubai, the creative arm of the Dubai Government Media Office, said: "The comprehensive campaign highlights various entertainment destinations and activities, and coincides with the activities of Dubai Summer Surprises, with the aim of providing the opportunity for all family members to spend enjoyable times, and to suit each individual. of its members.”

She thanked all the parties involved in supporting the campaign.

She added: "We are pleased with the amount of cooperation that we have seen from our partners, whether from the government or private sectors, as we have one goal in common, which is to confirm Dubai's position as the best city to live, work and visit in the world, by shedding more light on its elements of excellence that outweigh its weight." In the balance of global competition with the largest and most prestigious cities in the world and the most prominent global destinations.”

A group of government, semi-governmental and private departments and institutions are participating in the #DubaiDestinations campaign, including: the Department of Economy and Tourism in Dubai, Dubai Municipality, Roads and Transport Authority, Dubai Culture and Arts Authority, Dubai Sports Council, Dubai Ladies Club, in addition to Emaar, and Dubai Holding, Nakheel Real Estate, Majid Al Futtaim Corporation, and Merix Investment Group.

The interactive digital guide issued by “Dubai Destinations” includes more than 115 covered destinations for children’s activities, distributed over different areas of the city and a large part of it is located in the 28 commercial centers covered by the guide, as well as the major entertainment destinations that Dubai includes and makes available to children and adults, while Those interested in viewing the guide will have access to it through many digital means and through a wide range of options, foremost of which is the “Brand Dubai” website (, and the interactive guide can be accessed through the “Brand Dubai” account. On Instagram @BrandDubai.

The guide includes, in addition to the entertainment destinations for children in many commercial centers in Dubai, the major covered destinations that represent major landmarks in Dubai, the most important of which are: IMG Worlds of Adventure, Dubai Parks and Resorts, Dubai Bowling Center, Dubai Aquarium, and the Dubai Aquarium. Aquatic animals, Dubai Dolphinarium, and Butterfly Garden, in addition to distinguished destinations among more than 20 major destinations that guarantee a unique entertainment experience for the whole family.

The Dubai Destinations campaign coincides with the launch of Dubai Summer Surprises 2022, which offers a distinguished set of offers, fun and exciting events and a festive atmosphere, for all ages, including the young ones, who annually await Modhesh World events during the summer vacation.

Dubai Summer Surprises also includes many mega promotions and grand prizes.


"Dubai Destinations" provides a large amount of information about the various activities that can be enjoyed in Dubai during the summer, of which the sea, beach and swimming pools usually have the largest share, as well as covered entertainment venues.

While the campaign will include information about open beaches and places to practice various water sports, the campaign will also provide tips on hotels where various beach activities are available, in addition to introducing summer camps for children.


A covered destination for children's activities, distributed in different areas of the city, a large part of which is located in the 28 shopping centers included in the guide.

Dubai Summer Surprises offers a range of offers, fun events and a festive atmosphere for all ages, including the young ones who annually wait for “Modhesh World” in the summer.

Shaima Al Suwaidi:

"The campaign sheds more light on Dubai's elements of excellence, which outweigh the balance of global competition with the largest and most prestigious cities in the world and the most prominent global destinations."

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