Concerts, concerts, plays, exhibitions, etc. have all taken to the "cloud"
"You can have a play addiction at home" (Online China)
Our reporter Ye Zi "People's Daily Overseas Edition" (Page 08, July 04, 2022)
Watching dramas, listening to operas, watching concerts... Online viewing of theatrical performances is becoming more and more popular.
Many people perceive the charm of theater through their mobile phone screens, and share the joy of listening to classical concerts online with their relatives and friends.
Various artistic styles use digital means to innovate expressions and enrich digital content, which not only meets the needs of the public for cultural life, but also explores a new way for the digital development of the cultural industry.
Good show is very popular
Turn on the projector, adjust the curtain, prepare snacks and drinks, turn off the headlights, and light up the small light strips... On the evening of June 26, the graduating college student Xiao Cai and her classmates had an online graduation song party.
On this day, People's Daily New Media held a graduation cloud singing party "Chasing the Light to the Future". In the singing, witnessing youth and blessing the future, it attracted many netizens to watch online.
During the epidemic prevention period, more and more theatrical performances went to the "cloud", and more and more audiences were accustomed to watching "cloud performances" and "cloud theaters" "on the screen".
On June 12, Beijing People's Art Theatre celebrated its 70th birthday.
The treasure of the town courtyard "Tea House" achieved 8K technology recording and ultra-high-definition real-time live broadcast for the first time that night, allowing online audiences to watch simultaneously with live audiences.
It is reported that the 70th anniversary edition of Beijing Renyi has gathered famous performers, which has become a topic of discussion on social platforms for the past few days.
Beijing Renyi's series of online "Classic Repertoire Broadcasting and Guided Tour" activities not only allow Beijing audiences who could not get tickets to watch Renyi's classic repertoires, but also allow drama fans from all over the country to watch them without leaving home to high-quality drama.
"When I went to Beijing on a business trip a few years ago, a friend took me to watch a live drama of Renyi. I revisited it today, and I have a lot of aftertastes." There are more activities in the live broadcast room" "You can also have a play addiction at home"... In the live broadcast room, many viewers left messages expressing their love for the online live broadcast of Renyi's works.
Today, with the opening of video platforms, many dramas, musicals, movies, concerts and other cultural performances can be watched online.
Taking the National Centre for the Performing Arts as an example, since its first online performance on April 11, 2020, the National Centre for the Performing Arts has launched more than 120 online performances, including concerts, operas, dances, dramas, operas and other art categories. .
Up to now, the total number of hits of the NCPA's online series of performances has exceeded 3.4 billion times.
The content format is innovative
Different from watching performances offline, "cloud performances" are not just as simple as filming with cameras and moving the stage online, but also have new changes in content and form.
Click on the program list on the screen to learn about the content and progress of the entire performance; click on the collection of links to online performances, you can jump to other accounts that are performing live dramas, and switch between different performances; 5G and ultra-high-definition The use of video technology makes the melodious melody of the symphony orchestra still in the ears; in the online "smart theater", drag the screen to watch the performance from any angle and appreciate the details... Thanks to the new technology, netizens can The movie viewing experience is constantly being upgraded.
Many viewers who watched the live broadcast of Beijing Renyi's "Tea House" said that the pictures presented online were very clear, and they could clearly see the actors' makeup, as well as very subtle expressions and movements, as if they were sitting in the best viewing position.
In addition, the switch between close-up and panorama allows the audience to have a richer perspective, and can fully experience the charm of the drama.
The interactive nature of the online performance also makes the audience feel full of participation.
When watching online performances, netizens can leave a comment to the anchor at any time, and can also interact with other netizens in the comment area.
The National Centre for the Performing Arts has planned pre-performance guided tours for each online performance, ranging from special recording, live broadcast, interview, to exploratory, guided tours, and multilingual guided tours. Combining with the appreciation and preferences of netizens, we constantly innovate guided tours. The content and form form a personalized service for the popularization of online art.
Advancing the Digitization of Culture
Experts believe that for the general public, online performances have brought real convenience. The first is to break the time and space constraints, reduce the cost of cultural consumption, and make it possible to watch theatrical performances anytime, anywhere.
From another perspective, the popularity of online performances has also allowed more cultural content to be seen.
Many people became interested in relatively niche theatrical forms after watching online live broadcasts, and many young audiences fell in love with traditional arts such as opera.
Regarding the popularity of "Cloud Performance" and "Cloud Theater", Ma Guangzhou, associate professor of the Department of Art Management of Tianjin Conservatory of Music, believes that, as a branch and emerging business format of the performance industry, online performances are not derivatives of offline performances, nor are they an alternative or auxiliary means. Instead, it has created a new space, new scene, and new model for the performance industry, which can not only directly target traditional audiences, but also attract new audience groups.
Industry insiders say that online performances are both an opportunity and a challenge.
As a traditional stage art, theatrical performances have always focused on letting the audience feel the atmosphere of the stage on the spot. However, the new forms of online performances and the emergence of various new technologies have provided a broader space for development. Practitioners should seize the opportunity and do Good digital content will present more beautiful and exquisite art to the audience.
Recently, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", proposing innovative cultural expressions, promoting the upgrading of traditional business formats such as books, newspapers, films, radio and television, and performing arts, and adjusting and optimizing cultural formats and formats. product structure.
Encourage all kinds of art styles to use digital means to innovate expressions and enrich digital content.
Cultivate new cultural formats with cultural experience as the main feature, innovate the way of presentation, and promote the life of Chinese cultural treasures.
Wang Xuebin, a professor of the Department of Literature and History Teaching and Research of the Central Party School (National School of Administration), believes that the cultural digitalization strategy is an effective way to promote the creative transformation and innovative development of Chinese excellent traditional culture, which can meet the needs of the masses for spiritual and cultural life and better reveal the Chinese nation. cultural spirit, cultural mind and cultural self-confidence.