7 billion neighbors
K-Pop: Korean culture taking the world by storm
Audio 48:29
BTS South Korea's best-known and most lucrative boyband AFP/File
By: Emmanuelle Bastide
1 min
Like the boy band BTS, the biggest record seller in the world, the global enthusiasm around the
Squid Game
series or even the consecration of the film
Parasite
at the Cannes festival and at the Oscars, South Korean cultural products are enjoying resounding success around the world.
Advertising
A Korean or
Hallyu
wave that particularly affects the younger generation.
Evidenced by the number of international students left to study in the land of morning calm.
They were indeed 98,857 in 2019, before the health crisis, i.e. 88% more than in 2014. How to explain the success of Korean culture in countries without existing cultural proximities?
Should we still be surprised?
With :
Vincenzo CICCHELLI
, sociologist, researcher at
the Population and Development Center (Ceped) of the University of Paris
.
Co-Author of
K-pop, soft power and global culture
(Puf, 2022)
Sylvie OCTOBRE
, sociologist, in charge of studies in the department of
prospective studies and statistics at the Ministry of Culture (DEPS)
.
Co-Author of
K-pop, soft power and global culture
(Puf, 2022)
And an interview with
Sébastien Farcis
on the importance of K pop in India
Musical programming:
►
Yet to come
– BTS
►
Psycho
- Red Velvet
Newsletter
Receive all the international news directly in your mailbox
I subscribe
Follow all the international news by downloading the RFI application
google-play-badge_FR
Company
Musics
South Korea
On the same subject
Decryption
How far will K-pop go?
South Korea: BTS, the most famous K-Pop group in the world, in pause mode
International reporting
South Korea: K-pop, beyond idols, a well-established success factory