Recently, the old travel variety show "Flowers and Teens" restarted with "camping season". The variety show has contributed to many "god scenes" of star exchanges. The resurrection version is very popular. The audience wants to see if this variety show can reproduce the year. topicality.

However, judging from the few episodes broadcast, the show is very dull and there are not many exciting things to watch.

In the past two years, many old-fashioned variety shows that have been discontinued have returned to earn attention again. Some have ruined word-of-mouth to earn shoutouts.

It is difficult for an old variety show to revive and become a hit again, but this trend cannot be stopped.

  Reporter Shi Wenjing

 old variety show brand

  Slow variety show routine

  The "comeback" of old-fashioned variety shows has advantages and disadvantages.

The advantage of "Flowers and Teenagers" is that it is very famous. The show is played by the audience as "Flower Learning". It is an unforgettable variety show IP, and the restart of the show comes with its own traffic.

The disadvantage of this show is that the rebooted version of the show "camping" has a clear theme, and the place to go camping is planned in advance, so there is no eye-catching point of frequent occurrences when traveling abroad.

In addition, the current ecology of variety shows has changed. Slow variety shows are popular. They are less and less seeking to make stars create contradictions and frictions. They prefer to be warm and slow to heal. There are actually many variety shows that are fun and enjoyable. Hard to have new selling points.

The restart of "Flowers and Teens" can restore the program mode, but those moments of star interaction and "catch the horse" that can be met are no longer an eye-catching weapon.

  In "Flowers and Teenagers", Yang Mi, Kelly, Liu Mintao, Zhao Jinmai, Han Dongjun and other star guests gathered together to go camping. The entire program flow, star reactions, etc., were all within the predictable range of the audience.

The process of the first episode of the program is to distribute equipment to the star guests, go to the campsite, set up a tent, cook, eat and chat, sleep in the tent, and the first episode ends.

Celebrity guests have RVs, luxury camping gear, and the most important task is that Kelly cooks a meal.

The division of labor of the show guests is also very clear. Yang Mi is the head of the group and is responsible for coordinating and arranging the work, the male guests are responsible for setting up the tent, and Kaili and Liu Mintao are responsible for cooking, etc. Everyone is more like completing each challenge project.

What makes the show more difficult and interesting is that the first episode of the show was raining heavily, the luggage was soaked in blisters, the male guests were soaking wet and pitching tents, and they had to continue to camp in pain, which was a bit too deliberate for a slow variety show.

  In short, this kind of show that only needs to "go according to the process when the star comes" does not need the star to do important things or create a unique atmosphere. This kind of show is now a lot of catch.

Those camping-themed variety shows and slow variety shows are all filmed in this way, and they are all straightforward and lack cadence.

The show strives to create a beautiful trip, and the idea of ​​"we are a family" is good, but if the show's guests are not brilliant and charming, it is difficult to show interesting and exciting details in the show process with the same assembly line tasks.

This kind of "hypnotic variety show" is difficult to mobilize the audience who are tired of aesthetics.

 content to be alive

  form to be innovative

  In the past two years, old-fashioned variety shows including "The Variety Big Show", "Like the Talent Show" and "Very Quiet Distance" have successively returned, or have been "resurrected" after upgrading.

Some of these once-popular and eye-catching programs were not well cooked, and some of them were "rejuvenated" with the help of new media marketing methods.

  "The Variety Show" returns after a seven-year absence. The "Five Variety Heroes" such as Zhang Dawei and Bai Kenan gathered to reproduce the earlier classic programs such as "Variety Forum", and added some new stalks of film and television and stars. With the new gameplay, the stage is also cooler, and the overall funny atmosphere of the show is very restored. It is said that the fans of the show should be very satisfied, but the reputation of the show has declined seriously.

Many viewers said that they originally thought that "Ye Qing Hui" ended up destroying their youth.

This show is not without new highlights, such as Li Sidani, Wang Zhi, Meng Jia and Shen Mengchen, the four "sisters", imitating the idol group F4 and other performances are quite surprising, with a strong sense of contrast, and they sing funny.

But many viewers think that "their own laughter has become higher".

Why did it get taller?

One is that the audience is already very familiar with the funny routines of "The Variety Big Coffee Show", and the other is that it is very convenient for audiences to obtain all kinds of jokes in the era of self-media.

The laughter changes rapidly, and the audience has long been used to it.

The return of "The Variety Big Show" is more eye-catching, but the new shows that the show has worked hard to create are no longer so brilliant.

I thought that I could use the audience's "feelings" to turn a salted fish over, but the audience's aesthetic has actually changed over the years, and the popularity value accumulated by the old IP over the years has also been quickly consumed.

  Are classics timeless?

In order to successfully revive the old variety shows, they actually need to be transformed and upgraded.

Another variety show "Like!

The Talent Show" has restarted and returned on the short video platform, combining the program's guest audition and marketing methods with the short, flat, and fast short video ecology.

Netizens have a high degree of participation in the show. The show has tapped all kinds of inspirational talents, and the click data of the show is very high. It is a successful case of variety show marketing.

The newly upgraded "Very Quiet Distance" has changed from a simple and old-fashioned guest interview program to a more routine scene to interview guest stars, discuss hot topics, and output positive opinions.

This program is also broadcast on the short video platform, and even the long program is disassembled into dozens of short videos to meet the different needs of the audience.

The goal of the show is to draw audiences by bringing stars closer to the masses in the age of social media.

  The old-fashioned variety show really wants to be resurrected. It not only requires fresher content and new things, but also needs to make some innovations in form, so that it may be reborn.