“Welcome to Hotel Mahfouf”.

This is how Léna Situations announced the launch of her first brand.

And this time, no nickname.

The influencer chose the expression she has used for years when she brings her loved ones together at home to unite her community around the adventures of her “gang”.

If you cannot book a room at the Hotel Mahfouf, you will find something to decorate your own and fill your dressing room.

Because that's what it's all about: an online concept store.

And the Hotel Mahfouf brand is based on the same principles of life defended by its creator: inclusiveness, authenticity, respect for the environment and people.

The influencer explained, on Instagram, to bet “on quality before quantity in order to create clothes for all and decorative objects that last”.

She assured to have chosen the factories manufacturing their products in France and in Europe, but not only.

"What took me the most time was finding the right factories, those where the working conditions are good, those where we can be offered hyper-quality materials," she explains in a Story in response to Internet user.

For all

And above all, she wants a “safe place” for her community.

Thus, Lena Situations is committed to offering a range that “extends from XXS to XXL”.

On a personal level, the blogger is making a dream come true.

Moreover, after numerous collaborations with brands, being “the only decision-maker” and “the only investor” is visibly even more pleasing.

“There's no big man in a suit telling me what to do and how to do it.

On the other hand, I get wet a lot more.

There, I took a deep dive and I couldn't even put a little water on my neck to avoid hydrocution", she explains, adding that she is fully aware that it is a "privilege at 24" and that she owes it to her community, which has supported her since she was 17.

Fans of Léna Situations will apparently not have to wait very long to discover the products since the e-commerce site of the Hotel Mahfouf is announced for this summer.

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