China News Service, Hangzhou, June 27th (Qian Chenfei) On the 27th, the launching ceremony of the 2022 6th Cannes TV Festival China (Hangzhou) International TV Content Summit Forum (hereinafter referred to as MIP China) was held in Hangzhou. This is the Cannes TV Festival. For the sixth consecutive year, it has joined hands with Hangzhou to build a bridge for the exchange of international film and television cultural content.

　　MIP China has five major sections, including one-on-one business negotiation, TV content venture capital, global TV content exhibition and broadcasting, forum training, and industry new film promotion, to help the industry in the form of online + offline.

　　One-to-one business negotiation will be held online from June 28 to July 1. So far, more than 130 people from 37 countries and regions including China, France, India, Singapore, Chile, Argentina, Italy, and Pakistan have participated in the meeting. Nearly 5,000 online business negotiation events have been confirmed and booked by domestic and foreign buyers.

The offline event will join hands with the China International Animation Festival for the first time. Forums, training and other activities will be held concurrently with the 18th China International Animation Festival to be held in November. In the forum part, former British professional football players and founders of Studio99 film and television production company will be invited. David Beckham delivers the keynote speech.

　　Niu Jun, deputy director of the Propaganda Department of Hangzhou Municipal Party Committee and director of the Civilization Office, said that although there was no face-to-face transactions with overseas in the three years of the epidemic, through the MIP China online platform, China and foreign countries have continued to negotiate transactions and cultural exchanges. MIP China and China International Animation Festival have already Become Hangzhou's "Gemini" for international cultural exchange transactions.

　　Affected by the epidemic, the overseas offline exchanges and exhibitions and business negotiation of enterprises have been affected. How to help enterprises to bail out and continue their overseas business has become an important topic of MIP China since 2020.

In addition to making online one-to-one negotiation appointments, matching, negotiation and docking and services, TV content broadcasts and forum training content will also be uploaded to the cloud for participants to watch and use, making it easier for companies to find suitable content and partners.

After three years of cultivation, many companies have successfully developed domestic and overseas markets through MIP China online services.

At the launching ceremony, the three participating companies made video speeches.

　　Maggie Liang, managing director of British Pioneer Pictures, revealed that the company has negotiated and signed a contract with Shenzhen Fangte Group through the fifth MIP China online negotiation in 2021. This year, the company has successfully released "Bear Infested: Return to Earth" in the UK and has been released nationwide. It was released in 3,050 cinemas in the UK, breaking the record for the release of Chinese IP in the UK market.

Therefore, the company pays more attention to participating in MIP China in order to find more high-quality children's content and dramas.

　　Claudia Dreyer, Director of International Purchasing and Cooperation of Box Brazil Media Brazil, said that the company has established a good partnership with Chinese enterprises through MIP China. Last year, the Chinese TV series was broadcast on Brazilian TV for the first time, which was loved by many young audiences.

　　Weilan Culture from Shaoxing, Zhejiang has also found overseas business opportunities in MIP China. Its children's content "Jili and Gulu" is very popular in the European market. It has reached a long-term strategic cooperation with British Pioneer Pictures, "Peach Blossom Cat and East Sea Fish". "The Little Gods Are Coming" and "Tubo Rabbit" have obtained cooperation intentions from Southeast Asia and Central Asia.

　　Data show that in 2021, Zhejiang's total trade in services will reach 201.2 billion yuan, a year-on-year increase of 28%.

Among them, "other services" including animation, games, film and television, etc., account for more than 90% of personal, cultural and entertainment services, and play a leading and supporting role.

Among them, the Hangzhou animation and game industry will rise against the trend in 2021, with an output value of 32.85 billion yuan, a year-on-year increase of 26.9%.

　　Among the excellent original animations recommended by the State Administration of Radio, Film and Television, Zhejiang animations are far ahead in terms of output and quality. Hangzhou has 9 works shortlisted, ranking first among cities across the country for five consecutive years.

Six animation and game companies were selected as national key cultural export enterprises, and the "Zhijiang No. 1" AI performance digital animation platform was selected as a national key cultural export project.

In 2021, the overseas sales revenue of Hangzhou animation games represented by NetEase Leihuo and Dianhun Network will reach 9.93 billion yuan, a year-on-year increase of 27%.

　　Since MIP China was first held in 2017, it has been successfully held in Hangzhou for five sessions. It has customized one-on-one meetings for 200 outstanding film and television production companies in the world and abroad, and reached more than 1,500 cooperation intentions. More than 1,200 Chinese and foreign representatives from nearly 700 film and television production institutions conducted in-depth discussions and exchanges.

　　Zhang Yan, director of Zhejiang Provincial Radio and Television Bureau, said that the success of MIP China has not only allowed the world to further share the development achievements of Zhejiang and even China's film and television cultural industry, deepened the understanding of China, but also enhanced the influence of China's film and television industry and accelerated the development of China's film and television industry. The pace of TV industry and international cooperation.

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