In order to prevent consumer damage caused by malicious Internet advertisements, a class was held in Saitama Prefecture where university students learned the rules for displaying advertisements and the latest trouble cases.

This class has been held independently by Saitama Prefecture for 15 years, and on the 27th, about 90 first-year students from Josai University in Sakado City participated.



In the class, the staff of the Prefectural Consumer Affairs Division acted as a lecturer and introduced the rules for displaying advertisements stipulated in the "Premium Display Law".



The staff explained that all advertisements including SNS are subject to regulation, and that displays that make products look better than they actually are are prohibited as "injustice".

In addition, what kind of research was conducted by taking up the case of an advertisement with a ranking format display, so-called "No. 1 advertisement", which was administratively punished because it could lead to misunderstandings by consumers without showing the grounds. I taught how to identify it, such as checking whether it is the basis.



He called on the prefecture to report any problematic ads.



According to the prefecture, there were a total of more than 1,300 reports last year in response to these calls, and based on those reports, we provided guidance to 20 businesses.



The student who took the class said, "I was confused by the display such as" No. 1 in the ranking ", but from now on I would like to report to the prefecture so that other people will not be damaged."

Tomomi Ebara, who served as a lecturer, said, "Since the number of people in charge of the prefecture is not enough to check many misrepresentations, I would like to use the help of young people to reduce even one misrepresentation." rice field.

Keywords: