China News Service, Beijing, June 23. The reporter learned from the China TV Drama Production Industry Association that the China Production Association issued the "Notice on Building a New Market for TV Dramas on the "South China Sea Platform" on June 22.
According to the notice, the “Nanhai Platform” plan will be run as a free trial run of classic old dramas in the fourth quarter of this year.
According to reports, the "Nanhai Platform" is a new digital distribution platform for audio-visual content that adopts a new blockchain ledger model, faces domestic and overseas markets, and mainly broadcasts TV dramas (network dramas).
The platform focuses on the creative advantages of the production industry and the channel advantages of the communication industry. Through the IPTV of provincial TV stations and nearly 2,800 prefecture-level and county-level media centers, the 850 million audiences covered by the platform can watch and broadcast online for a fee. In the mode of advertising broadcast, TV dramas (web dramas) are distributed, and through blockchain technology, a fair, open, transparent and interactive accounting method is realized.
The "Notice" shows that many industry organizations have joined and provided 12 classic old dramas (475 episodes) for trial chain, 9 first-round new dramas (266 episodes) that have obtained distribution licenses, and dramas in production. 27 (591 episodes).
The China TV Drama Production Association stated that all new dramas holding the "TV Drama Distribution License" and "Network Drama Distribution License" can be broadcast through this platform.
The platform requires an authorization period of one year. The first 4 months are broadcast on IPTV and Rong Media on an on-demand basis, and the next 8 months are broadcast on terrestrial TV channels with advertisements in addition to continuing on-demand. After the authorization period expires, the copyright belongs to the copyright The copyright owner can freely choose to stay or stay according to the on-demand income.
The paid on-demand revenue and advertising revenue of the "Nanhai Platform" are shared in real time by the copyright owner, the platform party and the channel party in proportion.
The relevant person in charge of the association said that the "Nanhai Platform" has injected new vitality into the broadcast channels of TV dramas (online dramas). Due to the interactive account-sharing model, the TV stations of various provinces, cities and counties and the Rong Media Center no longer have to pay for film purchases. "In the cooperation, not only can we obtain a large number of new TV series content in a timely manner, and continue to obtain income from separate accounts, but also help the continuous development of the vast market of Chinese TV series (network drama).
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