Nine-year-old North and mom Kim Kardashian have a spa day, with lots of tubes and jars.

They award 10 out of 10 points for the experience.

This is the first TikTok video on Kim Kardashian and North West's joint mother-and-child channel — and it's making waves in more ways than one.

Back then, in November 2021, the account gathered 74,000 followers and 225,000 likes in less than 24 hours.

There are now 6.8 million followers and 75.1 million likes.

Manon Priebe

editor.

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But one person is not happy that his daughter is on TikTok: Kanye West, Kim Kardashian's husband.

For him it is not about knowing the faces of his children in all directions of the world.

It's that his eldest daughter North shares a channel with Mama Kim and produces content for TikTok herself when he's not around to allow it.

"Since this is my first divorce I need to know what should I do if my daughter is on TikTok against my will?" he wrote on Instagram.

And shared with his 10.6 million followers a screenshot of a video of his daughter he doesn't want anyone to see... Kim's response, also on Instagram: "Kanye's constant attacks on me in interviews and on social media are actually more hurtful than any tik tok,

In other clips, Kim and North dance, it's about outfits, tongues are stuck out, peace signs are formed with the fingers.

North is interested in make-up and therefore likes to wear lipstick, including on TikTok, says Kim.

Totally normal content.

But the case itself is quite unique.

Although North's cousin, Penelope, also shares a TikTok channel with her mother, Kourtney, @pandkourt is not nearly as successful as @kimandnorth with 3.8 million followers and 55 million likes (Kim outshines hers again Sister, Kloé knows that too well.)

In Germany, the celebrities are not concerned with the offspring's own accounts, but with the question of the extent to which children should be visible on social media.

There doesn't seem to be a uniform code of conduct here.

So the celebrity offspring can be seen in full on Instagram, only in profile, half covered by mom's hair or pasted over by emojis.

Cathy Hummels doesn't even half-heartedly hide her son Ludwig's face anymore, so that you could piece together the entire face from the various photos if you weren't busy trying to see through his father's love triangle.

And the son of Sarah Engels and Pietro Lombardi, Alessio, is naturally part of Mama's Instagram story.

Sarah's daughter Solea, on the other hand, is known to the follower mainly as a headless being, except for the face-reveal post on Papa Julian's account.

It doesn't matter, as we know - the main thing is that Alessio is fine.

Back to Kim and Kanye and North West.

Of course, children and young people should not simply be unprepared and unaccompanied on social media, especially not on TikTok.

Under TikTok's US policy, children under the age of thirteen must have additional privacy and security settings in their accounts.

It's not clear if that includes North's account.

The bio says the account is "managed by an adult" - unclear if that adult is Kim.

We don't want to get involved in a possible custody battle here, nor do we want to delve too deeply into Kanye's psyche.

But: North West is the daughter of the goddess of self-promotion.

And daughter of a creative genius (Not just Kanye himself thinks so!).

Only premium content can emerge from this mixture.

Kim is smart enough to know that the audience on TikTok is particularly young and North is much closer to the target group than a 41-year-old.

North won't need a reality show like Keeping Up with the Kardashians or The Kardashians, it's going live.

Because that's easy with TikTok.

North has already given her followers a tour of the family home.

At the end of the tour, she goes into her mother's bedroom and announces "Mom, I'm live" in a mischievous tone.

That caused trouble.

The world needs moments like this!

She regularly proves that North has a sense of humor.

Her mother likes to tease her: "Your house is so ugly, it's all white!

Who lives like this?“.

Or she rebukes her mother when she records a video for her followers in a disguised voice.

You can no longer comment on the videos.

Before that, there had been inquiries about North playing a game about transferring money from Mom's account to "Internet Friends."

Or sharing Mom's credit card info.

When rumors surfaced that Kim was dating Pete Davidson, many tried to ask North if a "tall funny pale man" was more often with mom.

These are gag highlights of the internet that briefly distract from the horror in the world.