The CNMC studies fining TVE with 145,000 euros for "covert advertising" in MasterChef

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The National Commission of the Communications Market (

CNMC) has proposed the imposition of a fine of 1

for having committed "a serious violation of a continuing nature" by broadcasting "covert advertising" on La 1 within the

television format .

This file, to which

, has been submitted with its instruction already closed to the Regulatory Supervision Chamber of the Council of the CNMC, the competent body for the resolution of this sanctioning procedure, which was initiated as a result of two writs of complaint against the chain.

These voices of alarm warned that some content related to the supply of food products marketed by a former contestant on the program could be of

and would have been broadcast last October without being identified as such.

The Regulatory Chamber will rule in the coming weeks regarding these practices in the corporation chaired by José Manuel Pérez Tornero.

In the program "the virtues of the line of creams" of the former contestant

described, as described by the CNMC, with explanations of "where they can be purchased, including their line of sweet products and the presentation of their cake" Chocolicious ". Thus, the supervisor warns of the possibility of "a clear advertising purpose on the part of the television provider", that is, TVE, as well as misleading "the public as to its nature" for not identifying that content as advertising. law, since 2010, the public channel cannot broadcast commercial announcements, except for a few sponsorships.

Last April, the Regulatory Supervision Chamber of the CNMC agreed to initiate the sanctioning procedure advanced by Vozpopuli and, already in May, the corporation presented its allegations, among which it highlighted that the broadcast indicated "it was devoid of advertising interest" and argued that the television program accommodates content of this type because "

."

Thus, for the corporation, it would be justified for a former contestant to publicize her commercial concept of "nutricosmetics", which consists of "combining what is food with cosmetics", as she herself was able to explain before 2,056,000 spectators on 25 October (and 380,000 when the program was reissued at the end of the month).

Amelicious:

It is a healthy batch cooking with many properties

Samantha:

And you buy that online and they send it to your home?

Amelicious:

This is bought online throughout Spain and they send it to your home at ameliciousdelicious.com.

The CNMC reports the "active role of the audiovisual service provider in the promotion, the lack of neutrality in the behavior of the program's judges, Samantha Vallejo-Nágera, Jordi Cruz and Pepe Rodríguez, and the

in the exposed circumstances, which determines that the character of editorial content of the presence of the former contestant in the program is rejected, as it has a marked advertising sense".

The CNMC

for broadcasting covert advertising in May

, in a premiere program and its subsequent re-broadcasting, in another case of "serious continuing infringement" for a

of the Bodegas González Byass brand and its products , Tío Pepe, Viña AB, Alfonso, Noé and Beronia wines.

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