The trunk is set up, what is the picture?
Some people drive sports cars and sell puppets to earn pocket money Some people drive Wuling to sell coffee in pursuit of freedom
■ "The stall is out!"
■ In the Kangaroo Market Night Market in Pidu District on June 18, ten cars lined up, hamburgers, coffee, cocktails, tiramisu, Korean instant noodles...the trunks, windows, car The top is dazzlingly decorated.
Very low cost, usually one or two thousand to two or three thousand, can start such a business path.
■ More trunk stall owners are scattered in every corner of the city, and the competition among various "competing products" is fierce, which is described by some stall owners as like "The Legend of Zhen Huan".
Some people regard trunk stalls as a kind of life experience, some people regard it as a side business to earn extra money, and some people regard it as a drain for corporate brands.
For most stall owners, it is a transition from starting a business, not a destination.
fleet
Ten cars hold a group to set up a stall
The weekly booth fee for entering the night market is 300 yuan
At about 8 o'clock in the evening on the 18th, the reporter came to the Kangaroo Market Night Market, walked nearly 100 meters along the night market, and saw a "trunk market" composed of ten cars.
The trunks of less than two square meters per car are stuffed to the brim, the windows and roof are adorned with dazzling LED lights, and the pavement in front of them is filled with all kinds of aromas.
An orange-yellow and white-painted Wuling van looks a bit like a "hippie-style van".
There is a "Street Food Burger" sign on the body, and the slogan "100% Beef Freshly Made of the Day" is written below it.
Next to it is a Jeep SUV, a small black refrigerator takes up half of the trunk, and there are small cakes, dolls and balloons.
The stall owner specializes in desserts, and the slogan is "How can there be sweet desserts in love, nine flavors can be chosen arbitrarily".
Going further inside, you can also see coffee stalls, milk tea stalls, cake stalls, instant noodle stalls, etc. in the trunk.
The reporter consulted two of them, and it is said that the start-up capital only cost more than 1,000 and 2,000, and the cost of starting a business is extremely low.
A stall owner introduced that in the circle of trunk stalls, multiple vehicles are called "convoys" together.
The key factor in being able to form a group is that "it cannot be a competing product" and cannot generate fierce competition.
The stall owners help each other and often give each other something to eat.
He Juan, general manager of Kangaroo Collection Culture Media Company, the operator of the night market, told reporters that in the early stage, they recruited two trunk stall owners and supported them, and then gradually expanded to the current scale.
Several trunk stall owners told reporters that the weekly stall fee for entering the night market is 300 yuan.
stall owner
"Do what you like", but setting up a stall is just a transition, and I want to open a store in the future
A year ago, Xiao Wu, who used to be a math teacher in a teaching and training institution, resigned from his teaching position and started making desserts.
It's "doing what you love," she said.
After admitting that he is "adept" at making desserts such as tiramisu, mochi balls, and mille crepe cakes, Xiao Wu drove his BMW at home about 3 months ago.
"I went to the gate of the Southwest Jiaotong University before, but found that the passenger flow was not stable." Xiao Wu later found the Kangaroo Market Night Market.
"The flow of people here is not bad, and they settled in quickly."
The start-up capital only cost about 2,000 yuan, mainly for the purchase of an oven and a pile of imported cream.
The three LED lights hanging on the top of the trunk were lent to her by the hamburger vendor.
Obtaining the "store name" is simple and straightforward: there are desserts.
Paying attention to the sense of atmosphere, she circled the trunk with a small flashing light.
At about 22:00 on the 18th, when the reporter saw Xiao Wu, only one tiramisu in two large pots priced at 12 yuan was sold.
She was going to give this last piece to the stall owner next to her.
Xiao Wu starts making desserts in the afternoon every day, and sets out at the stall around 4 pm. After selling all of the desserts he made that day, he will call it a day and go home. It is usually around 12 pm when he returns home.
From Xiao Wu's point of view, her business was going smoothly around March, but the only difficulty was that she was too tired.
The stall owner next to him told reporters that Xiao Wu was "too modest". In fact, the trunk of the stall often had to be exposed to the sun, and he would also endure the shivering cold wind. "It's definitely not easy."
Xiao Wu told reporters that her current income is more than 10,000 yuan per month, and she hopes to open a dessert shop after saving enough money.
For her, the trunk stall is a transition, not a destination.
Survive
There will be competition from the same category of stall owners to watch the sky to eat, and once it rains, the business has to be closed
Ray is a girl from Fushun, Liaoning Province, with a Northeastern accent, who came to Chengdu to work hard alone.
She has neat short hair and likes to be alone. Her only partner is a gorilla doll sitting on the top of the trunk.
Ray parked his light blue Wuling Hongguang mini tram in an alley in Jiaochangba.
There is not much traffic around, but she believes that "the fragrance of wine is not afraid of deep alleys".
In the trunk are bartenders, coffee machines and a lot of foreign wine, specializing in a variety of cocktails, beer and coffee.
There are two more camping tables and benches on the side of the road, and you can sit down and have a few drinks.
After a while, two young men, a man and a woman, came.
They ordered whiskey and vodka, and Ray handed the reporter a bottle of Corolla.
The four of them sat together, drinking and chatting.
"Drinking here is very casual. Many girls go to the bar and dress up carefully, but they don't need it here." Ray will post his business story on Douyin to do some drainage, "Douyin comes here to drink and drink. There are quite a few people who have coffee, and they become friends over time.”
Ray worked as a bartender in a bar. At that time, he only used trunk stalls as a side business, and occasionally set up a stall when he was empty.
About two months ago, she began to concentrate on setting up the stall.
Unlike Xiao Wu's fixed-point stalls, Ray faces more difficulties.
Ray said, first of all, it is difficult to find a spot. "When you find a place, after it has stabilized, and when you have a stable source of customers, you will find another place if you encounter competition from stall owners of the same category." She said , the weather will also affect the business, once it rains, the business has to be closed.
At present, the monthly income of Ray's stalls ranges from several thousand to more than 10,000 yuan.
Her dream is to take a self-drive tour and bring the wine and coffee in the trunk to friends across the country.
The next stop may be Dali.
status quo
Most of them are part-timers, some are for brand drainage, and some are in for the experience of life
The 23-year-old Xiao Wang set up the stall for another purpose.
She set up a Korean-style instant noodle stand with her colleagues in the 4S store in Pidu District, powered by a new energy vehicle.
Previously, they only used the tram's K-song system to perform and sing, hoping to use this to add more customers' WeChat, and at the same time, live broadcast to attract online traffic for 4S stores.
On June 18, they started selling Korean-style instant noodles, and the start-up capital only cost more than 1,000 yuan; the production is simple, the instant noodles are put into the induction cooker, and small ingredients can be added.
Xiao Wang said that the company supports them in this way.
From the 4S store in Chenghua District to the stall in Pidu District, it takes more than two hours to go back and forth.
Working during the day and setting up a stall at night until late at night, Xiao Wang and his colleagues have been persevering.
There are some trunk stall owners who enter the game for life experience, or for "fun".
Some people drive a Ferrari to sell puppets and a Land Rover to sell instant noodles, which often becomes a scene at the Internet celebrity check-in spot on Xiongjiaqiao Road.
However, there are also luxury car owners who say, "You can also earn pocket money when you drive a luxury car." In this regard, some passers-by think they are showing off their wealth, while others think it is a vibrant picture.
Some people quit the game soon after entering the game.
Xiao Li, who often set up a stall on Jianshe Road not long ago, told reporters that there are too many stall owners selling tiramisu, and "the market is very crowded".
She was reluctant to join some "teams" to keep warm, so after two weeks, she restarted her working career.
Chengdu Business Daily-Red Star News reporter Wang Tuo