Today, we turn on the TV to watch online dramas
Recently, the first online drama "Confrontation" that has obtained the State Administration of Radio, Film and Television's online drama distribution license, and the first online movie "Leaves on the Golden Mountain" that has obtained the State Administration of Radio, Film and Television's online film distribution license have been launched successively.
The online drama "Meng Hualu", which is currently being broadcast, has 1 billion+ views and high popularity in just a few days.
With the powerful measures of the competent national authorities and the dedication of the main creators, online audio-visual programs with high-quality content, excellent production, and excellent audience reputation are moving from a single screen to a more diversified media terminal, from "online" to "offline". ”, extending the multiple values of “Culture+”.
Audiences are no longer satisfied with the "superficial viewing" and "micro-appreciation" of small screens such as mobile phones and tablet computers, and have begun to return to the living room, choosing to use TVs, projectors and other large and medium-sized screens with a more family atmosphere to immerse themselves. Taste these fine online audio-visual content.
The Movie Channel once had the popular slogan "Turn on TV to watch movies"; many TV programs and TV documentaries have been re-edited or produced and released in theaters to realize "walking into the theater and watching TV".
Today, a large number of Internet users experience the experience of "opening the mobile phone to watch movies", "opening the tablet computer to watch movies", "video game integration", "national short video"... In the era of media integration, not only the content circulation is diverse and informal, but also the sense of form. The disappearance of borders is also becoming more and more obvious.
In the excitement of "You sing and I will appear", "Turn on TV and watch online dramas" is quietly becoming people's current lifestyle and leisure style.
back to the living room
As the "feeling cells" of society and family, the relationship between traditional TV media and audiences acutely and profoundly reflects the development of modern society.
Today, with more and more emphasis on interactive choices and convenience and efficiency, young people are often reluctant to be patient and stay in front of the TV at a certain time to watch the content they want to watch according to the established program schedule.
Laptops, tablet computers, mobile phones and other mobile terminals allow the audience to watch film and television works wherever they want, and when they want to watch them. They can also pause, replay, fast-forward, and skip titles as needed. End credits, remove ads, etc., and the content is richer, with more choices.
So there was a time when there was a normal phenomenon: the majority of the viewers watching TV at home were middle-aged and elderly people, while the TV in the living room of young people had become a decoration, and even did not consider buying it at the beginning of the decoration. The TV is a big household appliance.
But now this situation is quietly changing, and more and more young people are returning to the living room and back to the TV.
This is evident from the "watching tide" triggered by the recent hit online drama "Meng Hualu".
The play is adapted from Yuan Zaju and Guan Hanqing's "Zhao Paner Fengyue Saves the Wind and Dust", and tells the story of three women who have gone through various difficulties and grew up together.
The audience thinks that the actors in this play are handsome in appearance and delicate in performance. The pavilions and pavilions shot in the real scene are like picture scrolls. There are many traditional cultural highlights such as tea fighting customs and boat trips... Therefore, "Meng Hua Lu" aroused the audience's viewing experience. The higher needs of the audience - I hope to appreciate the details of the play through a larger screen, and deeply immerse in the plot to obtain a good emotional recognition and audio-visual experience, and at the same time, I can also share with my relatives in a relaxed family atmosphere. Share your feelings, instead of "sit upright", or be disturbed by the outside world like holding a mobile phone and chasing a drama on the subway.
Upgrade the aesthetic experience
Young people who have returned to the living room are actually watching no longer the traditional TV with limited choice, but the "new TV" that relies on the Internet and has an upgraded experience under the back-feeding of content and the blessing of technology.
Objectively speaking, although small screens can be moved at any time and are free and convenient to use, they also have their own limitations that cannot be surpassed. Compared with large and medium-sized screens, the audio-visual effects of small-screen viewing are limited and difficult to obtain. The greater satisfaction of an immersive experience.
It is precisely because of this that iQiyi, Tencent Video, Youku, Station B, Mango TV, and even Douyin, whose vertical-screen content is booming, have all launched their own large-screen applications.
In other words, when people turn on smart TVs now, not only TV stations can choose, but also through some technical means, such as mobile phone software, to watch the same content as in mobile phones, and can also enhance and optimize the audio-visual aesthetic effect, and gain immersion. satisfying experience.
Because of this, "turning on TV to watch online dramas" requires enough rich and exciting content reserves and enough strong technical support.
In 2021, there will be well-received and well-played masterpieces such as "Age of Awakening", "Shan Hai Qing" and "Meritorious Achievement"; in the first half of 2022, there will also be new dramas that are generally well-reviewed such as "The World", "Beyond" and "The Beginning".
In addition, due to the launch of a series of high-quality film and television dramas, the successful brand effect, the film and television organization Noon Sunshine, which is highly recognized by the market and audiences, can "feedback" TV from the content level, so that the audience's sense of experience can be upgraded.
In addition, in November 2021, the first domestic 8K full-process TV series "The World of Two People" will be broadcast simultaneously on the online platforms Baishi TV and Dragon TV, telling the story of two "Hu drifting" young people who met due to "SARS" in 2003 and got together. The story of being separated again and meeting again in 2020 in the process of fighting against the new crown pneumonia epidemic.
The filming, production, compositing and final output of the play are all done with 8K equipment and a matching post-production platform. The delicacy and color reproduction of the portraits in the picture can reach the projection effect of an IMAX movie screen.
This also proves the strong support and guarantee brought by the technical level for "opening TV to watch online dramas".
Pursuit of quality and beauty
Today, various art categories are integrated and interoperable, and various forms of expression are cross-integrated. The Internet, big data, and artificial intelligence have spawned innovations in literary and artistic forms and broadened the space for literature and art.
According to the "China Radio and Television Omnimedia Development Report (2021)", the number of Internet TV users in my country has reached 955 million, and more and more users are watching live TV through smart large and medium-sized screens or using interactive platforms to on-demand video content. It is dissolving, and traditional TV is also developing in the direction of "streaming media".
Technology application brings media fusion, and media fusion drives artistic innovation, which is both an opportunity and a challenge for our current artistic creation.
The times and audiences are constantly putting forward new requirements for current literary and artistic creations.
Any changes in communication channels and viewing methods, improvements in creative skills and innovations in technical means are all closely related to content.
We must make good use of new technologies and new means to stimulate creative inspiration, enrich cultural connotations, and express thoughts and emotions.
For example, for online dramas, whether it is the polishing of the script, the selection of actors, the exploration of scenes, the carving of light and shadow art, the design of clothing and other details, it must have cultural heritage, quality awareness, innovative thinking and practicality. Operational ability will enable our creation to reach a new realm with more connotation and higher quality.
(The author is an associate professor at Sichuan Normal University)