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Gwyneth Paltrow has done it again.

The founder of this prosperous emporium called Goop has just presented her

new contraption to 'promote the well-being of women'

as only she, a great Hollywood star, knows how to do it: with a video in which she brings out all her interpretative freshness and that same air of "I don't give a damn what you think about me because I'm delighted with myself" with which, just a few months ago, she confessed that she noticed "a strange taste" in her mouth after

gobbling down one of her successful scented candles to her vagina

.

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The new 'gadget' in question is just

another vibrator,

but the grace of the subject is how they have baptized it,

'Viva la Bulba',

a name that, inevitably, reminds a lot (or all) of that famous

'Viva la Vida '

by Coldplay

,

the band fronted by her ex, singer

Chris Martin

.

Coquettish, ergonomic and very discreet (in its description silence is highlighted as one of its great qualities), 'Viva la Vulva' is, according to its creators, "a clitoral stimulator" born to provide women with

"deeply satisfying orgasms

" .

And all for the 'low price' of $98.

The new creature from the

fascinating Paltrow universe

joins a catalog as extensive as the unlimited imagination of its creators, who, a couple of years ago, pulled

a vaginal egg made of jade

out of their sleeves , which, according to their misleading advertising, helped regulate the menstrual cycle, among other benefits.

There is everything there, from the

famous candles

, which sold out as soon as they went on sale, to beauty products, fashion creations, nutritional supplements, drinks, food, vitamins, travel and expert advice on relationships, nutrition, motherhood, spirituality and, of course, sex...

Lots, lots of sex

, one of the great pillars, for Paltrow, of a full and healthy life.

In fact, one of the great topics that they have addressed, coinciding with the launch of 'Viva la Vulva', is a very complete guide on

how to use a vibrator correctly

, a device that, by the way, they have a wide range of in Goop.

"For some reason I can't explain, I know Saint Peter won't call my name. Never an honest word. But that was when I ruled the world", Chris Martin sang in his 'Viva la Vida'.

But, now,

'the Boss'

who rules in the fantasy world of wellness, according to Goop, is Gwyneth Paltrow and hers is 'Viva la Vulva'.


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